Send a welcome email via Gmail to every new LeadGen App lead
Each new LeadGen App lead gets a welcome email sent from your Gmail account, written by you and personalised with the lead’s answers, so people hear from you as soon as they sign up.
LeadGen App
Gmail2 steps Setup ~5 min Used on 609 sites Free to import

What this workflow does
A lead who has just filled in your form is waiting to hear back. With this template, a short welcome note leaves your own address as soon as the lead arrives, with no typing on your part. This workflow sends that email through Gmail for every new LeadGen App lead.
The LeadGen App trigger fires whenever a new lead is received, bringing the lead's answers into FlowMattic. Next, Gmail sends the message through its Send Email action, from whichever Google account you link. You write the subject and message and map in the lead's details, such as their first name, alongside the recipient address.
The recipient is the email the lead gave, so the form needs to ask for one. Every lead gets the email, including someone who fills in the form twice. The message comes from your Gmail account, so replies come back to your inbox.
Free guide delivery
Leads who request a guide through LeadGen App get a Gmail message with a link to download it, sent from your own address.
Booking a discovery call
A coach's LeadGen App quiz captures prospects, and each one gets a welcome email with a link to book a first call.
Quote request acknowledgement
A contractor's lead form triggers a Gmail reply that confirms the request arrived and says when to expect a price.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
LeadGen App New LeadFires on each new lead in LeadGen App. The lead's answers, including their email if your form collects it, become values you can map into the Gmail message.
Gmail Send EmailMails the LeadGen App lead from the Gmail inbox you link. Map the lead's email as the recipient, then write the subject and body, adding answers such as their name.
What you need
- FlowMatticCore
- LeadGen App AccountAccount
- Gmail AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Send yourself a test lead after import so FlowMattic captures the answer fields, then check how the Gmail message reads with real values in it.
- Only want certain leads welcomed? Add a Filter after the trigger on an answer such as their interest, so other leads skip the email.
- Add a short Delay before the Gmail step if you would rather the welcome arrive a few minutes after sign-up than immediately.
Questions about this workflow
Does the LeadGen App form need an email field for the Gmail step?
Yes. The Gmail step sends to the address the lead gave, so a lead without one gives the step no recipient. Check Task History for the Gmail step's response on that run.
Will a lead who signs up twice get two welcome emails from Gmail?
Yes. Each new lead starts its own run, and nothing in the template checks whether that address has signed up before.
Whose Gmail address does the welcome email come from?
It leaves from the Google account linked in the Gmail step. Replies from leads go to that inbox.
Can I use a saved template for the LeadGen App welcome email?
FlowMattic's Gmail app also lists a Send Template Email action. Open it after import to see what it offers before swapping it in.
More Email Marketing workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
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