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When an attendee registers in HeySummit, run a Browse AI task to collect attendee data

When someone registers for your HeySummit event, FlowMattic runs a task with your Browse AI robot, passing in the attendee’s details, so the robot can collect public web data about them or their company.

HeySummit Browse AI

2 steps Setup ~5 min Used on 3.3k sites Free to import

The When an attendee registers in HeySummit, run a Browse AI task to collect attendee data workflow on the FlowMattic canvas, with 2 steps across HeySummit, Browse AI
The workflow as it appears in the builder after import. Each step opens for editing.

What this workflow does

Event organisers and sponsors often want more context on who is signing up: the company behind an attendee, its website or its public profile. Looking each one up by hand doesn't scale once registrations pick up. This workflow hands each new HeySummit attendee to a Browse AI robot that you have trained to fetch that kind of information.

Each new sign-up for a HeySummit event starts a run. FlowMattic receives the attendee's registration details, such as the name and email; run a test to see what your event sends.

The Browse AI step runs a task with one of your robots. It ships unmapped: after import you connect Browse AI, pick the robot and map attendee data into the robot's inputs, for example a company website taken from a registration question. What the task collects depends on the robot you built, and on the pages it can reach without a login.

The template stops once the task has started. Browse AI keeps the results in your account, and nothing here sends them anywhere. Use Browse AI's Task Finished trigger in a second workflow to store them, for instance next to the attendee in a spreadsheet or your CRM.

Company context for sponsor leads

A virtual summit asks registrants for their company website and runs a robot that reads the site's about page, giving sponsors background on each attendee's business.

Checking registrations for a B2B event

An organiser of a trade webinar uses a robot to capture the public listing of each registrant's company from a business directory before the event.

Speaker outreach research

A community event team runs a robot over each new attendee's public profile page to spot potential speakers for the next edition.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

  1. Step 1Trigger
    HeySummit Attendee Registration Started

    Starts the workflow for every attendee who signs up to your HeySummit event. The attendee's registration details are passed on so you can map them into the Browse AI task.

  2. Step 2Action
    Browse AI Run Task

    Runs a task with a Browse AI robot you choose. The step is empty in the template, so connect your account, pick the robot and map the attendee details it needs as inputs.

What you need

  • FlowMatticCore
  • HeySummit AccountAccount
  • Browse AI AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

  • Add a registration question in HeySummit for the attendee's company website, so there is a URL to map into the robot's input.
  • Put a Filter between the HeySummit trigger and the Run Task step that continues only when that website answer is not empty, so the robot doesn't start tasks with nothing to visit.
  • Build a second workflow on Browse AI's Task Finished trigger and add each result as a Google Sheets row, so the collected data sits in one list.

Questions about this workflow

What attendee data does Browse AI collect?

Whatever your robot is built to capture from the pages it visits. The workflow only starts the task and passes in the attendee details you map, so train the robot in Browse AI first.

Where can I see the Browse AI results for each HeySummit attendee?

In your Browse AI account. This template doesn't move them. Use Browse AI's Task Finished trigger in another workflow to send each result where you need it.

Does this run for paid ticket purchases too?

It runs for each new attendee registration. HeySummit also has a Checkout Complete trigger for ticket purchases, which you could use in a separate workflow if you only care about paying attendees.

Can the robot open LinkedIn or other pages behind a login?

Don't count on it. Point the robot at public pages, such as a company's own website, and test a few registrations before relying on the results.

Import this workflow into your WordPress site

Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.

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An excellent replacement to Zapier with unlimited tasks and full control over data. Customer service is fantastic! Have had hands-on support from owner who is ultra helpful and they have even been integrating new SAAS options continuously.

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It's an exceptional product. Works great and extremely valuable. I saved thousands of dollard on Zapier, as Flowmattic makes me able to host the automation myself. And very deeply integrates with the products I need.