When Formidable Form submission is received, create a new lead in MailBluster

Every new Formidable Forms submission is sent to MailBluster as a new lead, so people who fill in your WordPress form appear in your MailBluster account without a manual export.

Formidable Forms

Mailbluster

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2 steps Setup ~5 min Used on 2.3k sites Free to import

The When Formidable Form submission is received, create a new lead in MailBluster workflow on the FlowMattic canvas, with 2 steps across Formidable Forms, Mailbluster — The workflow as it appears in the builder after import. Each step opens for editing.

What this workflow does

Formidable Forms stores each entry in WordPress, while your email campaigns go out from MailBluster. Exporting entries and importing them into MailBluster works, but people who submit between imports wait for the next round. This workflow sends each submission across as it arrives.

When someone submits a Formidable Forms form on your site, the trigger passes every answer to FlowMattic. The second step runs MailBluster Create a New Lead and sends the answers you map, such as the email address from the form, to your MailBluster account.

The form keeps working as before, and Formidable still saves the entry. Only the mapped values leave your site. After import, submit a test entry so FlowMattic can show you the form's fields, map them into the MailBluster step, and then check that the lead appears in MailBluster. Task History lists each run with MailBluster's response.

Newsletter sign-up form in a sidebar

A small Formidable form asks for a name and email. Each sign-up becomes a MailBluster lead, ready for your next newsletter.

Content download requests

Visitors fill in a Formidable form to get a checklist or guide. Their details go to MailBluster, so you can send the follow-up emails from there.

Waitlist for a product or service

People join a waitlist through a Formidable form. MailBluster holds the list, and you email everyone when places open.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Formidable Forms New Form Submission
Fires when a visitor submits a Formidable Forms form on your site. Pick the form after import, and each answer becomes available to map into MailBluster.
Step 2Action
Mailbluster Create a New Lead
Turns the Formidable entry into a MailBluster lead. Connect your MailBluster account and map the form's email field, plus any other answers you want stored on the lead.

What you need

FlowMatticCore
Formidable Forms PluginPlugin
Mailbluster AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Add a Filter after the trigger that continues only when a consent checkbox in your Formidable form is ticked, so only people who agreed to hear from you become MailBluster leads.
Mark the email field as required in Formidable Forms, so every run has an address to send to MailBluster.
If you run several Formidable forms, import a copy of this workflow for each one and map each copy to that form's fields.

Questions about this workflow

What happens if the lead's email is already in MailBluster?

The step is Create a New Lead, and the workflow doesn't look for an existing lead first. How MailBluster handles a repeated address is up to MailBluster. Task History shows its response, so test with an address you know is already there.

Are past Formidable Forms entries sent to MailBluster?

No. Only submissions made after the workflow is turned on create leads. Export older entries yourself if you need them.

Does Formidable Forms still save the entry?

Yes. FlowMattic only reads the Formidable submission and leaves it in place. Formidable keeps the entry and sends its usual notifications.

Do I need the Formidable Forms plugin on the same site as FlowMattic?

Yes. Formidable Forms runs inside WordPress, so it must be on the site where FlowMattic is installed. MailBluster is connected through your MailBluster account.