Add each OpenRead.io lead as a Campaign Monitor subscriber
Name and email go straight to your nurture list, so the welcome series starts while the reader still remembers what they downloaded.
Capture New LeadAdd Subscriber
Connect OpenRead.io and Campaign Monitor
OpenRead.io collects the lead when someone downloads your ebook or checklist. Campaign Monitor sends the follow-up emails. FlowMattic passes each captured lead into the right Campaign Monitor list from your WordPress site, so creators and small marketing teams can run several lead magnets without exporting a single CSV.
1 trigger 4 actions 6 example workflows 11 ready-made templates Unlimited runs
Try a pairing
When this happens in OpenRead.io1 trigger
Do this in Campaign Monitor4 actions
1. TriggerCapture New Lead2. ActionAdd SubscriberWhen OpenRead.io fires Capture New Lead, FlowMattic runs Add Subscriber in Campaign Monitor with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
OpenRead.io and Campaign Monitor workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Put each lead magnet's readers on their own list
Running a pricing guide and a beginner checklist at the same time? A Router reads which funnel the lead came from and adds them to the matching list, so each group gets emails about the topic it chose.
Capture New LeadRouterAdd Subscriber
Keep throwaway and test addresses off your list
A Filter stops leads whose email contains test, example or a disposable domain you name, which keeps bounce rates and list size honest without a paid checker.
Capture New LeadFilterAdd Subscriber
Record a second download on an existing subscriber
When a known reader grabs another lead magnet, Update Subscriber writes the new interest into a custom field instead of creating a duplicate, so segments reflect everything they asked for.
Capture New LeadText FormatterUpdate Subscriber
Move buyers from the prospect list to the customer list
If one funnel is for existing customers, such as an onboarding guide, unsubscribe the lead from the prospect list and add them to the customer list so they stop getting sales emails.
Capture New LeadRouterUnsubscribeAdd Subscriber
Log every lead in WP Tables before subscribing them
Keep your own copy of each lead, with the funnel and date, in a WP Tables table on your site, then add the subscriber, so you still have the list if you ever change email tools.
Capture New LeadWP TablesAdd Subscriber
More ready-made templates with both apps
- Verify each new OpenRead lead’s email with MailRefine, then add them to Campaign Monitor
- Verify each new OpenRead lead’s email with Reoon, then add them as a Campaign Monitor subscriber
- Verify the email of each new OpenRead lead with Bounceless and add them to Campaign Monitor
- When new lead captured in OpenRead, check if the email is valid with ZeroBounce, and add a new subscriber in Campaign Monitor
- When new lead captured in OpenRead, check if the email is valid with Emailable, and add a new subscriber in Campaign Monitor
- Check new OpenRead leads’ emails with Email List Validation, then add a Campaign Monitor subscriber
Set up: OpenRead.io leads as subscribers
At the end, every lead OpenRead.io captures is added to one Campaign Monitor list with their name and email.
Prepare the list
In Campaign Monitor, create or choose the list for these leads and add any custom fields you want filled, such as Lead magnet.
Connect Campaign Monitor
Add a Campaign Monitor connection under Connects so FlowMattic can see your lists.
Start with Capture New Lead
Create a workflow with the OpenRead.io Capture New Lead trigger, follow the steps it shows to link your funnel, and submit a test lead to capture sample data.
Map Add Subscriber
Add Campaign Monitor Add Subscriber, choose the list, map the name and email from the lead, test it and switch the workflow on.
1. Trigger in OpenRead.io
Capture New Lead
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2. Action in Campaign Monitor
Add Subscriber
Fields mapped from the earlier steps (a typical setup)
From OpenRead.io To Campaign Monitor Lead name Name Lead email Email address Funnel or lead magnet name Lead magnet custom field
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
- Every workflow on this page starts with Capture New Lead in OpenRead.io and ends in Campaign Monitor.
- The fields you get depend on what your OpenRead.io funnel asks for. Map from a real test lead rather than guessing field names.
- Campaign Monitor's actions cover adding, updating, unsubscribing and deleting subscribers. Sending a campaign is still done in Campaign Monitor.
- Only add people who agreed to receive email. If your funnel has a consent checkbox, put a Filter on it before Add Subscriber.
Triggers (1)
- Capture New LeadTriggers when a new lead is received
Actions (4)
- Add SubscriberAdd a new subscriber to the list
- Update SubscriberUpdate an existing subscriber
- UnsubscribeSet the active subscriber status as unsubscribed
- Delete SubscriberDelete a subscriber from a list
Why run this pair with FlowMattic
OpenRead.io and Campaign Monitor connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Every lead magnet, one setup
A single workflow with a Router can sort leads from all of your OpenRead.io funnels into the right lists.
Launch weeks cost the same
Runs are unlimited, so a campaign that brings in thousands of downloads needs no bigger FlowMattic plan.
Leads pass through your own site
Each lead travels from OpenRead.io to Campaign Monitor through FlowMattic on your WordPress server, where you can also keep a copy.
Common questions
Can I send OpenRead.io leads to different Campaign Monitor lists?
Yes. Use a Router after Capture New Lead with one path per funnel or lead magnet, and an Add Subscriber step on each path pointing at its own list.
What happens if the same person downloads twice?
Route returning readers to Update Subscriber so their existing record gains the new interest instead of a second entry. A custom field such as Lead magnet then shows every guide they downloaded.
Can I check emails with a verification service first?
Yes. FlowMattic has workflow library templates that run each lead through an email verifier before Add Subscriber, and a Filter can let through only addresses the verifier marks as valid.
Can a lead be removed from Campaign Monitor later?
Yes. Unsubscribe sets an active subscriber as unsubscribed, which keeps their history, and the delete action removes the contact from the list entirely. Either can follow any trigger that tells you who to remove.
Do I need to code anything?
No. You link the OpenRead.io funnel, connect Campaign Monitor once under Connects and map fields on the FlowMattic builder in wp-admin. Each step can be tested with a real lead first.
Did not find your answer? You can browse the help center or ask us directly.
OpenRead.io with other apps
Campaign Monitor with other apps
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. OpenRead.io integration 1.0, Campaign Monitor integration 1.0.