Encharge runs email journeys for SaaS teams, driven by people and tags. Google Sheets is often where lead lists, scores and event attendees are kept first. FlowMattic connects them in both directions from your own WordPress site: new or changed rows create, update and tag people in Encharge, and Encharge tag changes and unsubscribes are written back to the sheet.
11 triggers 27 actions 7 example workflows 2 ready-made templates Unlimited runs
When this happens in Google Sheets6 triggers
Do this in Encharge8 actions
1. TriggerNew Spreadsheet Row2. ActionAdd Tags to a UserWhen Google Sheets fires New Spreadsheet Row, FlowMattic runs Add Tags to a User in Encharge with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateWhen a row with a lead score or segment is added, the matching Encharge person gets that tag, which can start the right journey without a manual import.
New Spreadsheet RowAdd Tags to a User
View the template Leads added to the sheet by sales, an event scanner or another tool become people in Encharge with their name, email and company, ready for onboarding emails.
New Spreadsheet RowCreate a Person
Ready-made templateWhen a person is tagged with webinar-attended, a row is added to an attendee sheet, so sales can follow up from a list instead of an Encharge segment.
User TaggedAdd New Row
View the template Fix a job title or plan in the sheet and New Or Updated Spreadsheet Row sends the change to Update a Person, so personalised emails use the current details.
New Or Updated Spreadsheet RowUpdate a Person
When someone sets the Opt-out column, Update Specific Column Value runs Unsubscribe a Person, so a request taken by phone or at an event stops further emails.
Update Specific Column ValueFilterUnsubscribe a Person
A Router reads the new value of a Status column. Customer adds a tag with Add Tags to a User, Churned removes it with Remove Tags from a User.
Update Specific Column ValueRouterAdd Tags to a UserRemove Tags from a User
User Unsubscribed looks up the person's email in the sheet and writes Unsubscribed in their row, so the sales team does not add them to another list.
User UnsubscribedLookup Row DataUpdate Row
At the end, each new row in your lead sheet adds its tag to the matching person in Encharge.
Make sure the sheet has an Email column and a Tag or Score column, with headers in the first row.
Under Connects, add a Google account that can read the sheet and your Encharge account.
Create a workflow on the Google Sheets New Spreadsheet Row trigger, pick the spreadsheet and tab, and add a test row.
Add the Encharge Add Tags to a User step, map the email and the tag column, test it and switch the workflow on.
1. Trigger in Google Sheets
New Spreadsheet Row
2. Action in Encharge
Add Tags to a User
Fields mapped from the earlier steps (a typical setup)
| From Google Sheets | To Encharge |
|---|---|
| Email column | User email |
| Tag column | Tags |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Google Sheets and Encharge connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Teams that already keep lead lists in Google Sheets can drive Encharge journeys from them, with no CSV imports.
Rows feed Encharge, and Encharge tags and unsubscribes come back to the sheet, all built on the same FlowMattic canvas.
Runs are unlimited and happen on your own WordPress site, so tagging thousands of rows costs the same as tagging ten.
Yes. Start a workflow on New Spreadsheet Row and add a Create a Person step that maps the email, name and other columns. Each new row becomes a person in Encharge.
Use Add Tags to a User after New Spreadsheet Row or Update Specific Column Value, mapping the email and the tag. The person must already exist in Encharge.
Yes. A workflow on User Unsubscribed looks up the email with Lookup Row Data and writes a status with Update Row.
With a workflow on New Or Updated Spreadsheet Row and Update a Person, yes. Without it, edits stay in the sheet.
Yes. User Tagged starts a workflow when a person gets the tag you enter, and Add New Row writes them to the sheet.
Did not find your answer? You can browse the help center or ask us directly.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Google Sheets integration 2.2.4, Encharge integration 1.0.0.
