Use Google Sheets as the way in and the way out of ActiveCampaign. Rows from events, partners or imports become contacts with the right tags and automations, and ActiveCampaign activity such as new subscribers, link clicks and deal changes is written to sheets for reporting. FlowMattic runs the workflows on your WordPress site.
33 triggers 48 actions 7 example workflows 11 ready-made templates Unlimited runs
When this happens in Google Sheets6 triggers
Do this in ActiveCampaign29 actions
1. TriggerNew Spreadsheet Row2. ActionCreate or Update ContactWhen Google Sheets fires New Spreadsheet Row, FlowMattic runs Create or Update Contact in ActiveCampaign with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Event check-in lists, partner referrals or trade show leads typed into a sheet become ActiveCampaign contacts, created or updated by email so nobody is added twice.
New Spreadsheet RowCreate or Update Contact
After the contact is saved, the row's list column decides the list they join and the matching welcome automation is started for them, the same way a signup form would.
New Spreadsheet RowCreate or Update ContactSubscribe or Unsubscribe Contact From ListAdd Existing Contact to Automation
Every subscription is written as a row with email, list and date, which gives managers and clients a list growth record they can open without an ActiveCampaign login.
Contact SubscribedAdd New Row
Each click adds a row with the contact, campaign and link. Sales can sort the sheet to find warm contacts, and content teams see which links people chose.
Campaign ClickedAdd New Row
When a deal is updated, the workflow finds its row by deal title and rewrites the stage, value and owner, so the forecast sheet matches ActiveCampaign.
Deal UpdatedLookup Row DataUpdate Row
Sales qualify leads in a shared sheet. Changing the status column to Qualified finds the contact in ActiveCampaign and adds a tag, which your automations can act on.
Update Specific Column ValueFind ContactAdd/Remove Tag From Contact
When someone unsubscribes, their row in the source sheet is found and marked, so the next import or mail merge from that sheet leaves them out.
Contact UnsubscribedLookup Row DataUpdate Cell Data
At the end, every new row in your sheet creates or updates a contact in ActiveCampaign.
Give the sheet headers for email, first name, last name, phone and any tag or list you want to set, and add one sample row.
Under Connects, add Google Sheets, then ActiveCampaign with the API URL and key from your ActiveCampaign settings.
Create a workflow with the New Spreadsheet Row trigger, pick the spreadsheet and sheet, and capture the sample row.
Add ActiveCampaign Create or Update Contact, map the columns to contact fields, test the step and switch the workflow on.
1. Trigger in Google Sheets
New Spreadsheet Row
2. Action in ActiveCampaign
Create or Update Contact
Fields mapped from the earlier steps (a typical setup)
| From Google Sheets | To ActiveCampaign |
|---|---|
| First name | First name |
| Last name | Last name |
| Phone | Phone |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Google Sheets and ActiveCampaign connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Event staff and partners only need edit access to a sheet. The workflow turns their rows into contacts with the right list, tag and automation.
Logs of subscribers, clicks and deals live in sheets anyone can open, so fewer people need an ActiveCampaign login just to read numbers.
FlowMattic runs on your WordPress site with unlimited runs, so syncing thousands of rows adds no per-task fee.
In FlowMattic you start a workflow from a sheet trigger, such as New Spreadsheet Row, and add ActiveCampaign actions like Create or Update Contact, or start from an ActiveCampaign trigger and add a sheet action such as Add New Row. It runs on your WordPress site.
No. Create or Update Contact updates the contact that already has that email, so re-adding the same person refreshes their details instead of creating a second one.
Yes. Put the tag in a column and map it into Add/Remove Tag From Contact, or use a Lookup Table to turn a source column into the tag you want.
Yes. Add Create Deal after the contact step and map the deal title, value and stage from the row.
Start from Campaign Opened and add a row for each contact who opens. It records opens from the time the workflow is switched on.
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Google Sheets and Slack149 shared templates
Google Sheets and AI Agents26 shared templates
Google Sheets and Fluent Forms23 shared templates
Google Sheets and WooCommerce21 shared templates
Google Sheets and FluentCRM20 shared templates
Google Sheets and WPForms14 shared templates
Google Sheets and WordPress11 shared templates
Google Sheets and Gmail11 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Google Sheets integration 2.2.4, ActiveCampaign integration 1.0.
