Typeform gets people to tell you what they need, and ActiveCampaign decides what they hear next. FlowMattic passes each response into ActiveCampaign as a contact, then uses the answers to pick lists, tags, automations, deals and tasks. It suits course creators with quizzes, agencies with quote forms and SaaS teams qualifying demo requests.
28 triggers 29 actions 7 example workflows 1 ready-made template Unlimited runs
When this happens in Typeform1 trigger
Do this in ActiveCampaign29 actions
1. TriggerNew Form Submission2. ActionCreate or Update ContactWhen Typeform fires New Form Submission, FlowMattic runs Create or Update Contact in ActiveCampaign with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Each response creates or updates the contact and subscribes them to your list, so people who opted in on the form start getting your emails without an export.
New Form SubmissionCreate or Update ContactSubscribe or Unsubscribe Contact From List
A Router reads the quiz outcome and adds the contact to the matching automation, so beginners and advanced readers each get a nurture series written for them.
New Form SubmissionCreate or Update ContactRouterAdd Existing Contact to Automation
Budget, service and timeline answers go into a new deal in your pipeline, linked to the contact, so sales sees the request with the value it is likely worth.
New Form SubmissionCreate or Update ContactCreate Deal
Create Contact Task puts a call on the right rep's list with a due date, so demo requests from the form are worked like any other sales task.
New Form SubmissionCreate or Update ContactDate/Time FormatterCreate Contact Task
For customer surveys, Find Contact locates the person and Add Contact Note writes their score and comments on the record, so account managers see feedback before their next call.
New Form SubmissionFind ContactAdd Contact Note
The AI Agent weighs company size, need and urgency from the open answers and returns hot, warm or cold. That word becomes a tag your automations and segments use.
New Form SubmissionAI AgentCreate or Update ContactAdd/Remove Tag From Contact
B2B forms ask for the company name. Create or Update Account adds or finds the account, and Add Contact to Account links the person, so colleagues from one firm stay grouped.
New Form SubmissionCreate or Update ContactCreate or Update AccountAdd Contact to Account
When you are done, each Typeform response creates or updates an ActiveCampaign contact who is subscribed to your list.
In FlowMattic Connects, add your Typeform account and your ActiveCampaign account.
Create a workflow with Typeform and New Form Submission, choose the form and submit a test response.
Add ActiveCampaign with Create or Update Contact and map email, first name, last name and phone from the answers.
Add Subscribe or Unsubscribe Contact From List, choose your list and the subscribe option, test the workflow and switch it on.
1. Trigger in Typeform
New Form Submission
2. Action in ActiveCampaign
Create or Update Contact
3. Action in ActiveCampaign
Subscribe or Unsubscribe Contact From List
Fields mapped from the earlier steps (a typical setup)
| From Typeform | To ActiveCampaign |
|---|---|
| Email answer | |
| First name answer | First name |
| Last name answer | Last name |
| Phone answer | Phone |
| Hidden field such as source | Custom field |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Typeform and ActiveCampaign connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Responses go from Typeform through FlowMattic on your WordPress server to ActiveCampaign, with no third automation account storing them.
Runs are unlimited, so a viral quiz with thousands of responses sends every contact without a per-task bill.
Deals, tasks, notes, accounts, tags and automations are all steps, so one response can set up the whole follow-up in ActiveCampaign.
A Typeform response starts the workflow, and ActiveCampaign steps create or update the contact, then add lists, tags, automations, deals, tasks or notes from the answers. You build it on the FlowMattic canvas inside WordPress and test it with a real response.
No. Create or Update Contact matches on email, so a second response from the same address updates the existing contact rather than adding another.
Yes. Use a Router with one path per answer, or a Lookup Table that turns each answer into a tag name, then run Add/Remove Tag From Contact.
Yes. Hidden fields such as UTM source or campaign arrive with the response and can be mapped to ActiveCampaign custom fields in Create or Update Contact.
ActiveCampaign notifies owners in its own app. You can also add Create or Update Deal Task so the owner has a dated task attached to the new deal.
Did not find your answer? You can browse the help center or ask us directly.
Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Typeform integration 1.0, ActiveCampaign integration 1.0.
