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Connect ActiveCampaign and Slack

Put ActiveCampaign activity in front of the people who act on it. New and changed deals post to the sales channel, campaign and SMS replies reach the right person, and tasks ping their owner in Slack. FlowMattic runs the workflows on your own WordPress site and lets you choose which events are worth a message.

27 triggers 43 actions 7 example workflows 11 ready-made templates Unlimited runs

Try a pairing

When this happens in ActiveCampaign27 triggers

Do this in Slack14 actions

1. TriggerDeal Created
2. ActionSend Channel Message

When ActiveCampaign fires Deal Created, FlowMattic runs Send Channel Message in Slack with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

ActiveCampaign and Slack workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

ActiveCampaign app icon Slack app icon

Announce each new deal in the sales channel

The sales team sees every new deal with its title, value and contact as it is created, which keeps pipeline reviews short because nobody is surprised.

Deal CreatedSend Channel Message

ActiveCampaign app icon Slack app icon

Post won and lost deals to different channels

A Router reads the deal's status after each update. Won deals go to a wins channel, lost deals to the sales leads, and ordinary edits post nothing.

Deal UpdatedRouterSend Channel Message

ActiveCampaign app icon Slack app icon

Tell the deal owner in Slack when a deal task is created

Find the owner of the deal, match their email to a Slack user and send them a direct message with the task, so tasks get noticed outside the CRM.

Deal Task CreatedFind Deal OwnerFind User by EmailSend Direct Message

ActiveCampaign app icon Slack app icon

Share campaign replies with the marketing channel

People reply to newsletters with questions and leads. Each reply is posted with the contact and campaign name so someone answers, instead of the reply sitting in a mailbox.

Campaign RepliedSend Channel Message

ActiveCampaign app icon Slack app icon

Alert support when a contact answers an SMS

Teams that send SMS from ActiveCampaign get the reply text and the contact's details in a Slack channel, which is where they can share out the follow-up.

SMS RepliedSend Channel Message

ActiveCampaign app icon Slack app icon

Flag bounce spikes after a campaign goes out

Each bounce adds one to a Counter. When the count reaches the limit you set, a Filter lets a warning through to the marketing channel so someone checks the list before the next send.

Campaign BouncedCounterFilterSend Channel Message

ActiveCampaign app icon Slack app icon

Remind a rep to call back when a contact note is added

When someone logs a note that asks for a callback, a Slack reminder is set for the rep, so the promise made on the phone is not forgotten.

Contact Note CreatedFilterAdd Reminder

Set up: new deals to the sales channel

At the end, each new ActiveCampaign deal is posted in the Slack channel you choose.

  1. Connect ActiveCampaign

    Under Connects, add ActiveCampaign with your account's API URL and key from its settings.

  2. Connect Slack

    Add a Slack connection for the workspace and make sure the sales channel exists.

  3. Trigger on Deal Created

    Create a workflow with the ActiveCampaign Deal Created trigger and create a test deal so FlowMattic captures its fields.

  4. Post the message

    Add Slack Send Channel Message, choose the channel, write the message with the deal title, value, stage and contact, test it and switch it on.

Announce each new deal in the sales channel
  1. ActiveCampaign app icon 1. Trigger in ActiveCampaign Deal Created
  2. Slack app icon 2. Action in Slack Send Channel Message

    Fields mapped from the earlier steps (a typical setup)

    From ActiveCampaignTo Slack
    Deal titleMessage: deal
    Deal valueMessage: value
    Contact emailMessage: contact
    Deal ownerMessage: owner
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

  • Slack has no triggers in FlowMattic, so these workflows start in ActiveCampaign, or from a Schedule or Webhook. A Slack message cannot create or change a deal.
  • Direct messages to reps need a Slack account with the same email as the ActiveCampaign user, because Find User by Email matches on it.
  • Deal Updated fires on any change to a deal. Add a Filter or Router on the field you care about so the channel only gets the changes that matter.
ActiveCampaign app icon

ActiveCampaign

Integration page

Triggers (27)

  • Account AddedTriggers when a new account is added.
  • Account UpdatedTriggers when an account is updated.
  • Contact Added to AccountTriggers when a contact is added to an account.
  • Contact Updated in AccountTriggers when a contact is updated in an account.
  • Contact Task AddedTriggers when a new contact task is added.
  • List AddedTriggers when a new list is added.
  • Contact SubscribedTriggers when a contact is subscribed to a list.
  • Contact UnsubscribedTriggers when a contact is unsubscribed from a list.
  • Contact UpdatedTriggers when a contact details's are updated.
  • Contact Note CreatedTriggers when a new contact note is created.
  • Campaign SentTriggers when a campaign starts sending.
  • Campaign OpenedTriggers when a contact is opened by a contact.
  • Campaign ClickedTriggers when a contact link was clicked by a contact.
  • Campaign RepliedTriggers when a contact replies to a campaign.
  • Campaign ForwardedTriggers when a contact forwards a campaign (through our forward link).
  • Campaign SharedTriggers when a contact shares a campaign to Facebook or Twitter.
  • Campaign BouncedTriggers when a new bounce occurs after sending a campaign.
  • Deal CreatedTriggers when a new deal is created.
  • Deal UpdatedTriggers when an existing deal is updated.
  • Deal Note CreatedTriggers when a new deal note is created.
  • Deal Pipeline CreatedTriggers when a new deal pipeline is created.
  • Deal Stage CreatedTriggers when a new deal stage is created.
  • Deal Task CreatedTriggers when a new deal task is created.
  • Deal Task Type CreatedTriggers when a new deal task type is created.
  • SMS SentTriggers when an SMS is sent to a contact.
  • SMS RepliedTriggers when a contact replies to an SMS.
  • SMS UnsubscribedTriggers when a contact unsubscribes via SMS.

Actions (29)

  • Create AccountCreates a new account.
  • Create or Update AccountCreates a new account or updates an existing account.
  • Update AccountUpdates an account.
  • Find AccountFinds account by name.
  • Create or Update ContactCreates a new contact, or updates an existing contact.
  • Find ContactFinds a contact by email address, ID, or phone.
  • Add/Remove Tag From ContactAdd or remove a tag from a Contact.
  • Subscribe or Unsubscribe Contact From ListSubscribes a Contact to a List or Unsubscribes a Contact from a list.
  • Add Existing Contact to AutomationAdds an existing contact into any automation.
  • Remove Contact From AutomationThe contact will be removed from this active automation.
  • Add Contact to AccountAdds a contact to an ActiveCampaign account.
  • Add Contact NoteAdds new contact note.
  • Create Contact TaskCreates a contact task.
  • Update Contact TaskUpdates a contact task.
  • Find Contact TaskFinds a contact task.
  • Create DealCreates a new deal.
  • Update DealUpdates an existing deal.
  • Find DealFinds an existing deal by title or email.
  • Find Deal OwnerLooks for a Deal and if found, returns the User that owns the Deal.
  • Create or Update Deal TaskCreates or updates a deal task.
  • Find Deal TaskFinds a deal task.
  • Add Note to DealAdds a note to a deal.
  • Add Secondary Contact to DealSet the corresponding contact as a secondary on the deal.
  • Create CampaignCreates and sends a new campaign.
  • List All CampaignsLists all campaigns.
  • Create PipelineCreates a new pipeline.
  • Create VariableCreates a new variable.
  • List All VariablesLists all variables.
  • Find UserFinds a user by email address.

Actions (14)

  • Send Channel MessagePost or Schedule a new message to a specific #channel
  • Add ReminderAdds a reminder for the user
  • Create ChannelCreates a new channel
  • List All ChannelsRetrieve list of all channels
  • Set Channel TopicSets the topic on a selected channel
  • Set StatusSets your Slack status to the given text and emoji
  • Invite User To ChannelInvite an existing User to an existing Channel. You must be a member of the channel to invite someone to it
  • Find User by EmailFinds a user by matching against their email instead of their username
  • Find User by IDFinds a user by their ID.
  • Send Direct MessageSend a direct message to a user or yourself from the Slackbot. Can also schedule a message for later
  • Send Private Channel MessagePost a new message to a private channel you choose. Can also schedule a message for later
  • Update ProfileUpdate basic profile fields such as name or title
  • Find MessageFinds a Slack message using the Slack Search feature
  • Upload FileUpload file to your slack workplace

Why run this pair with FlowMattic

ActiveCampaign and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Pick only the events worth a ping

With filters and routers you decide which deals, replies and bounces reach Slack, so the channel stays something people read.

Every alert at the same price

FlowMattic runs on your WordPress site with unlimited runs, so a busy pipeline does not cost more per message.

Pull in data from your site

The same workflow can add a WooCommerce order total or a WordPress user detail to the Slack message before it posts.

Common questions

What can the ActiveCampaign Slack integration send to Slack?

Any ActiveCampaign trigger in FlowMattic, including deals created or updated, deal and contact tasks, notes, campaign opens, clicks, replies and bounces, and SMS replies, can post to a channel, a private channel or a person.

Can I send a deal alert only for big deals?

Yes. Add a Filter after Deal Created that continues only when the deal value is above your amount.

Can each rep get their own alerts?

Yes. Use Find Deal Owner to get the owner's email, Find User by Email to match the Slack account, and Send Direct Message to message them.

Can a Slack message update ActiveCampaign?

No, Slack has no triggers in FlowMattic. To change contacts or deals from outside ActiveCampaign, start from a form, a Webhook or another app's trigger.

Will campaign opens flood the channel?

They can on a large list. Use Campaign Replied or Campaign Clicked with a Filter instead, or post a count from a Counter rather than one message per contact.

Did not find your answer? You can browse the help center or ask us directly.

Start automating ActiveCampaign and Slack

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

30-day money-back guarantee Unlimited workflows and runs Self-hosted

Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. ActiveCampaign integration 1.0, Slack integration 1.0.