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Connect Typeform and Pabbly Subscriptions

Plenty of subscription businesses ask questions before they bill: a signup form, an onboarding quiz, a cancellation survey. FlowMattic takes each Typeform response and acts on it in Pabbly Subscriptions, creating the customer, starting a plan, updating billing details or ending a subscription, so what people type into a form becomes a billing record without anyone copying it across.

22 triggers 5 actions 5 example workflows 8 ready-made templates Unlimited runs

Try a pairing

When this happens in Typeform1 trigger

Do this in Pabbly Subscriptions5 actions

1. TriggerNew Form Submission
2. ActionCreate Customer

When Typeform fires New Form Submission, FlowMattic runs Create Customer in Pabbly Subscriptions with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Typeform and Pabbly Subscriptions workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Typeform app icon Pabbly Subscriptions app icon Ready-made template

Create a billing customer from each signup response

Name, email and company from the form become a Pabbly Subscriptions customer, ready for your team or a later step to attach a plan.

New Form SubmissionCreate Customer

View the template
Typeform app icon Pabbly Subscriptions app icon

Start the plan a respondent picks in the form

When the form asks which plan someone wants, the workflow creates the customer and then starts that subscription, so the choice made in the last question turns into an active billing record.

New Form SubmissionCreate CustomerCreate Subscription

Typeform app icon Pabbly Subscriptions app icon

Update billing details from a change-of-address form

Customers who move or change company fill in a short form, and Update Customer Details writes the new information to their Pabbly Subscriptions record so the next invoice carries it.

New Form SubmissionUpdate Customer Details

Typeform app icon Pabbly Subscriptions app icon

Review cancellation requests before ending the plan

A cancellation survey asks why someone is leaving. Human in the Loop sends each request to a person for approval, and only approved requests go on to Cancel Subscription.

New Form SubmissionHuman in the LoopCancel Subscription

Typeform app icon Pabbly Subscriptions app icon

Keep test and staff responses out of billing

A Filter checks the email domain before Create Customer runs, so colleagues trying out the form or answering it from your own company never turn into billing customers.

New Form SubmissionFilterCreate Customer

Set up: a billing customer from each signup

When you finish, every Typeform response creates a matching customer in Pabbly Subscriptions.

  1. Ask for billing fields

    Make sure the form collects at least first name, last name and email, plus anything else you want on the customer record, such as company.

  2. Choose New Form Submission

    Open a workflow with the Typeform New Form Submission trigger, link the form as the builder asks and submit one test response.

  3. Connect Pabbly Subscriptions

    Add your Pabbly Subscriptions account under Connects so the workflow can create customers in it.

  4. Map Create Customer

    Add a Pabbly Subscriptions step with Create Customer, map each answer to its customer field, test the step and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up
Create a billing customer from each signup response Template
  1. Typeform app icon 1. Trigger in Typeform New Form Submission
  2. Pabbly Subscriptions app icon 2. Action in Pabbly Subscriptions Create Customer

    Fields mapped from the earlier steps (a typical setup)

    From TypeformTo Pabbly Subscriptions
    First name answerFirst name
    Last name answerLast name
    Email answerEmail
    Company answerCompany
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

  • Typeform has a trigger but no actions in FlowMattic, so these workflows run from the form to Pabbly Subscriptions and never back.
  • Create Subscription and Cancel Subscription act on an existing customer. Run Create Customer first for new people, and make sure a cancellation form identifies someone who is already billed.
  • Answer names depend on your questions, so the mapping above is an example. Check the captured test response before you map fields.

Triggers (1)

  • New Form SubmissionTriggers when new form submission is received
Pabbly Subscriptions app icon

Pabbly Subscriptions

Integration page

Triggers (21)

  • Customer CreateWhen a customer is created
  • Customer DeleteWhen a customer is deleted
  • Subscription CreateWhen a subscription is created
  • Subscription ActivateWhen a subscription is activated
  • Subscription UpgradeWhen a subscription is upgraded
  • Subscription RenewWhen a subscription is renewed
  • Subscription DowngradeWhen a subscription is downgraded
  • Subscription Cancel ScheduledWhen a subscription is cancellation is scheduled for the end of the current billing cycle
  • Subscription ExpireWhen a subscription is expired
  • Subscription DeleteWhen a subscription is deleted
  • Subscription Trial ExpiredWhen a subscription trial expires
  • Successful PaymentsWhen a payment is received
  • Payment FailureWhen there is an error in processing payments at the time of purchase
  • Payment RefundWhen a customer asks for a refund
  • Create InvoiceWhen an invoice is created
  • Pending InvoiceWhen an invoice is in pending state as the recurring subscription fee not received
  • Dunning InvoiceWhen an invoice is in a dunning state as the subscription fee is overdue
  • Create CreditWhen a credit is created
  • Close CreditWhen credit is closed
  • Commission CreateWhen a commission is created
  • Affiliate RequestWhen an affiliate request is made

Actions (5)

  • Create CustomerCreate a new customer
  • Update Customer DetailsUpdate existing customer details
  • Get Single CustomerGet a single customer details
  • Create SubscriptionCreate a subscription for existing customer
  • Cancel SubscriptionCancel a subscription for existing customer

Why run this pair with FlowMattic

Typeform and Pabbly Subscriptions connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Answers become billing records

Each response lands in Pabbly Subscriptions as a customer or subscription, which removes the job of retyping signups from a form export.

A person can approve risky steps

Human in the Loop and Filter sit between the form and billing, so cancellations and test entries get checked before anything changes.

Runs on your own WordPress site

FlowMattic processes every response on your server with unlimited runs, so a busy launch week needs no bigger plan and respondent data skips any outside automation service.

Common questions

Can a Typeform response create a Pabbly Subscriptions customer automatically?

Yes. Start a workflow with New Form Submission and add Create Customer. Map the name and email answers to the customer fields, test it with one response, then switch it on. The FlowMattic workflow library has a ready template for exactly this.

Can the same form start a subscription as well?

Yes. After Create Customer, add Create Subscription and map the plan. If the plan names shown in your form differ from the values Pabbly Subscriptions expects, a Lookup Table step can translate the answer first.

Can I verify the email before creating the customer?

Yes. The workflow library has several Typeform to Pabbly Subscriptions templates that run an email verification app between the two steps, and some add a Filter that stops addresses which fail the check.

Should a cancellation form cancel the plan without anyone checking?

It can, by placing Cancel Subscription straight after New Form Submission. Most teams add Human in the Loop or a Filter first, so a mistyped email or a change of heart does not end the wrong plan.

Can Pabbly Subscriptions events update a Typeform?

No. Typeform has no actions in FlowMattic, so a workflow cannot change a form or its responses. For follow-ups after billing events, pair Pabbly Subscriptions triggers with an email or spreadsheet app instead.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Typeform and Pabbly Subscriptions

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Typeform integration 1.0, Pabbly Subscriptions integration 1.0.