Plenty of subscription businesses ask questions before they bill: a signup form, an onboarding quiz, a cancellation survey. FlowMattic takes each Typeform response and acts on it in Pabbly Subscriptions, creating the customer, starting a plan, updating billing details or ending a subscription, so what people type into a form becomes a billing record without anyone copying it across.
22 triggers5 actions5 example workflows8 ready-made templatesUnlimited runs
Try a pairing
When this happens in Typeform1 trigger
Do this in Pabbly Subscriptions5 actions
1. TriggerNew Form Submission
2. ActionCreate Customer
When Typeform fires New Form Submission, FlowMattic runs Create Customer in Pabbly Subscriptions with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Typeform and Pabbly Subscriptions workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template
Create a billing customer from each signup response
Name, email and company from the form become a Pabbly Subscriptions customer, ready for your team or a later step to attach a plan.
When the form asks which plan someone wants, the workflow creates the customer and then starts that subscription, so the choice made in the last question turns into an active billing record.
New Form Submission→Create Customer→Create Subscription
Update billing details from a change-of-address form
Customers who move or change company fill in a short form, and Update Customer Details writes the new information to their Pabbly Subscriptions record so the next invoice carries it.
New Form Submission→Update Customer Details
Review cancellation requests before ending the plan
A cancellation survey asks why someone is leaving. Human in the Loop sends each request to a person for approval, and only approved requests go on to Cancel Subscription.
New Form Submission→Human in the Loop→Cancel Subscription
Keep test and staff responses out of billing
A Filter checks the email domain before Create Customer runs, so colleagues trying out the form or answering it from your own company never turn into billing customers.
Create a billing customer from each signup responseTemplate
1. Trigger in Typeform
New Form Submission
2. Action in Pabbly Subscriptions
Create Customer
Fields mapped from the earlier steps (a typical setup)
From Typeform
To Pabbly Subscriptions
First name answer
First name
Last name answer
Last name
Email answer
Email
Company answer
Company
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
Typeform has a trigger but no actions in FlowMattic, so these workflows run from the form to Pabbly Subscriptions and never back.
Create Subscription and Cancel Subscription act on an existing customer. Run Create Customer first for new people, and make sure a cancellation form identifies someone who is already billed.
Answer names depend on your questions, so the mapping above is an example. Check the captured test response before you map fields.
Create SubscriptionCreate a subscription for existing customer
Cancel SubscriptionCancel a subscription for existing customer
Why run this pair with FlowMattic
Typeform and Pabbly Subscriptions connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Answers become billing records
Each response lands in Pabbly Subscriptions as a customer or subscription, which removes the job of retyping signups from a form export.
A person can approve risky steps
Human in the Loop and Filter sit between the form and billing, so cancellations and test entries get checked before anything changes.
Runs on your own WordPress site
FlowMattic processes every response on your server with unlimited runs, so a busy launch week needs no bigger plan and respondent data skips any outside automation service.
Common questions
Can a Typeform response create a Pabbly Subscriptions customer automatically?
Yes. Start a workflow with New Form Submission and add Create Customer. Map the name and email answers to the customer fields, test it with one response, then switch it on. The FlowMattic workflow library has a ready template for exactly this.
Can the same form start a subscription as well?
Yes. After Create Customer, add Create Subscription and map the plan. If the plan names shown in your form differ from the values Pabbly Subscriptions expects, a Lookup Table step can translate the answer first.
Can I verify the email before creating the customer?
Yes. The workflow library has several Typeform to Pabbly Subscriptions templates that run an email verification app between the two steps, and some add a Filter that stops addresses which fail the check.
Should a cancellation form cancel the plan without anyone checking?
It can, by placing Cancel Subscription straight after New Form Submission. Most teams add Human in the Loop or a Filter first, so a mistyped email or a change of heart does not end the wrong plan.
Can Pabbly Subscriptions events update a Typeform?
No. Typeform has no actions in FlowMattic, so a workflow cannot change a form or its responses. For follow-ups after billing events, pair Pabbly Subscriptions triggers with an email or spreadsheet app instead.
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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Typeform integration 1.0, Pabbly Subscriptions integration 1.0.