Some stores sell one-off products in WooCommerce and bill recurring plans in Pabbly Subscriptions. FlowMattic keeps the two in step from your WordPress site: store customers become billing customers, paid orders start subscriptions, refunds cancel them, and billing events can create coupons and customer records back in the store.
64 triggers 62 actions 7 example workflows 1 ready-made template Unlimited runs
When this happens in WooCommerce43 triggers
Do this in Pabbly Subscriptions5 actions
1. TriggerNew Customer Created2. ActionCreate CustomerWhen WooCommerce fires New Customer Created, FlowMattic runs Create Customer in Pabbly Subscriptions with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Every WooCommerce customer profile is copied into Pabbly Subscriptions with name and email, so billing has the customer ready when they choose a plan.
New Customer CreatedCreate Customer
When a buyer pays for the product that represents a plan, FlowMattic creates the billing customer and then the subscription, so recurring billing starts from the store checkout.
Product PurchasedCreate CustomerCreate Subscription
A refunded WooCommerce order means the customer should not be billed again. Cancel Subscription stops the plan in Pabbly Subscriptions as part of the refund.
Order Status Set to RefundedCancel Subscription
When a customer edits their name, phone or address in WooCommerce, Update Customer Details changes the same fields in Pabbly Subscriptions, so invoices carry current details.
Customer UpdatedUpdate Customer Details
A cancellation at the end of the billing cycle leaves time to act. FlowMattic creates a WooCommerce coupon and limits it to the subscriber's email for a personal offer.
Subscription Cancel ScheduledCreate CouponAdd Email(s) to Coupon
Customers who sign up through a Pabbly Subscriptions checkout also get a WooCommerce customer profile, so they can buy add-ons or merchandise without registering again.
Customer CreateCreate a Customer
Each successful Pabbly Subscriptions payment creates a WooCommerce order, so store sales reports include recurring revenue alongside one-off sales.
Successful PaymentsCreate New Order
At the end, each new WooCommerce customer is created as a customer in Pabbly Subscriptions with the same name and email.
In FlowMattic, open Connects and add a Pabbly Subscriptions connection for the billing account your plans live in.
Create a workflow with WooCommerce and the New Customer Created trigger on the site where your store runs.
Create a test customer account in the store so FlowMattic captures the profile fields.
Add a Pabbly Subscriptions step with Create Customer, map the name, email and billing fields, test the step and switch the workflow on.
1. Trigger in WooCommerce
New Customer Created
2. Action in Pabbly Subscriptions
Create Customer
Fields mapped from the earlier steps (a typical setup)
| From WooCommerce | To Pabbly Subscriptions |
|---|---|
| Billing first name | First name |
| Billing last name | Last name |
| Billing phone | Phone |
| Billing country | Country |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
WooCommerce and Pabbly Subscriptions connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Customers, subscriptions and cancellations move between WooCommerce and Pabbly Subscriptions without exports, so support sees the same customer in both.
Store events update billing and billing events update the store, each built and tested on the FlowMattic canvas in wp-admin.
FlowMattic runs on the same WordPress site as WooCommerce with unlimited runs, so customer data stays on your server and busy months cost the same.
Install FlowMattic on your WooCommerce site, add a Pabbly Subscriptions connection under Connects, then build a workflow with a WooCommerce trigger such as New Customer Created and a Pabbly Subscriptions action such as Create Customer.
Yes. Use Product Purchased or Order Paid as the trigger, Create Customer to make the billing customer, then Create Subscription with the plan mapped from the product, for example through a Lookup Table.
Payment Failure and Dunning Invoice are Pabbly Subscriptions triggers. Start a workflow from either, look the customer up with Get Customer by Email, and send them a reminder with Email (SMTP) or find their latest order with Get Customer Last Order and note the failure with Add Order Note.
Yes. Add a Mailchimp step, such as adding a member to your audience, after Create Customer, so new store customers reach billing and your list in one workflow.
Customer Delete is a trigger, so you can start a workflow from it. Many stores post a note to the team rather than deleting the WooCommerce customer, since past orders refer to it.
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Campaign MonitorIntegration page
Brevo (Sendinblue)Integration page
WPFormsIntegration pageInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce integration 2.2.2, Pabbly Subscriptions integration 1.0.