WooCommerce and FluentCRM sit in the same WordPress install, and FlowMattic joins them up with the store events you choose. New customers become contacts, purchases set tags, a restock emails the waitlist, and a FluentCRM tag can create a personal coupon in WooCommerce. All of it runs on your own server, with your customer data kept there.
63 triggers 108 actions 7 example workflows 10 ready-made templates Unlimited runs
When this happens in WooCommerce43 triggers
Do this in FluentCRM51 actions
1. TriggerNew Customer Created2. ActionCreate or Update ContactWhen WooCommerce fires New Customer Created, FlowMattic runs Create or Update Contact in FluentCRM with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEvery customer account the store creates is saved as a contact, created or updated by email, so the CRM holds the whole customer list from day one.
New Customer CreatedCreate or Update Contact
View the template Ready-made templateShoppers who asked to be told carry a waitlist tag. On restock, the workflow fetches those contacts, loops over them and sends each one an email from FluentCRM.
Product Back in StockGet Contact by Tag IDsIteratorSend Email to Contact
View the template A purchase from a category, such as coffee or equipment, adds a matching tag. Later campaigns about that category go only to people who bought from it.
Product Category PurchasedAdd Tags to Contact
When a customer's total spend reaches your threshold, they get a VIP tag and a thank-you email, which starts whatever VIP treatment you run in FluentCRM.
Customer Total Spend ThresholdAdd Tags to ContactSend Email to Contact
When a contact gets your win-back tag, WooCommerce creates a coupon limited to their email and FluentCRM sends it to them, so lapsed customers get a reason to come back.
Contact Added to TagsCreate CouponAdd Email(s) to CouponSend Email to Contact
An abandoned cart creates or updates the shopper's contact and enrolls them in your cart recovery sequence, which FluentCRM sends on its own timing.
New Cart AbandonmentCreate or Update ContactAdd Subscriber to Sequence
When an order is refunded, a note with the order number and amount goes on the contact and a refunded tag is added, so nobody sends that person an upsell the next day.
Order Status Set to RefundedAdd Note to ContactAdd Tags to Contact
At the end, every new WooCommerce customer is a FluentCRM contact with their name, email and address.
Create a workflow with WooCommerce New Customer Created. Both plugins run on this site, so no connection is needed.
Create a test customer account, or place a test order that creates one, so FlowMattic captures the customer's fields.
Add FluentCRM Create or Update Contact, map email, names, phone and billing address, and pick the list and tags new customers should get.
Test the step, open the contact in FluentCRM to check it, and switch the workflow on.
1. Trigger in WooCommerce
New Customer Created
2. Action in FluentCRM
Create or Update Contact
Fields mapped from the earlier steps (a typical setup)
| From WooCommerce | To FluentCRM |
|---|---|
| First name | First name |
| Last name | Last name |
| Billing phone | Phone |
| Billing city | City |
| Billing country | Country |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
WooCommerce and FluentCRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Orders, contacts and workflows all live in your WordPress database, so these jobs send no customer data to an outside service.
Spend and order count thresholds, category purchases, restocks and refunds can each tag or email a contact.
Runs are unlimited on your server, so a sale that brings thousands of orders adds nothing to your FlowMattic cost.
Yes. They run beside the automations you already have. A tag that FlowMattic adds after a restock or a refund can start a FluentCRM automation, and a tag added in FluentCRM can start a workflow that creates a WooCommerce coupon.
Yes. Start from New Order Created or Order Paid instead of New Customer Created and save the billing email and name with Create or Update Contact.
Yes. Add Add Purchase to Contact after an order trigger to store the order data on the contact, or add a note with the order number.
Yes. Create Coupon makes the code and Add Email(s) to Coupon limits it to that customer's email. Map the code into the FluentCRM email.
No. Create or Update Contact matches on email, so a repeat buyer's existing contact is updated instead of a new one being added.
Did not find your answer? You can browse the help center or ask us directly.
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30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce integration 2.2.2, FluentCRM integration 2.1.1.