Send the emails WooCommerce does not send for you from your own Gmail address: a thank-you on a first order, a note to the supplier when stock runs out, a daily sales summary. Replies come back to the inbox you already read, and Gmail labels keep each customer's mail in one place.
43 triggers 75 actions 7 example workflows 3 ready-made templates Unlimited runs
When this happens in WooCommerce43 triggers
Do this in Gmail18 actions
1. TriggerNew Order Created2. ActionCreate LabelWhen WooCommerce fires New Order Created, FlowMattic runs Create Label in Gmail with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEvery order gets a label named after the buyer or order number, so you can file and find all the mail about that order without searching your inbox.
New Order CreatedCreate Label
View the template The workflow counts the customer's orders and a Filter lets only the first one through. The thank-you comes from your Gmail, so a reply lands with you, not in a no-reply box.
Order PaidGet Customer Order CountFilterSend Email
As soon as a product goes out of stock, an email with the product name, SKU and your usual reorder quantity goes to the supplier from the address they already know.
Product Goes Out of StockSend Email
A Schedule pulls the sales report for the previous day and sends totals, refunds and order count to your Gmail before you open the store dashboard.
ScheduleRetrieve Sales ReportSend Email
An AI Agent writes a careful first answer to one and two star reviews and saves it as a Gmail draft. You edit and send it, so nothing goes out unchecked.
Product ReviewedFilterAI AgentCreate Draft
A Delay gives the customer time to retry on their own. If the order is still failed, a short email with a link back to checkout goes out from your Gmail.
Order Status Set to FailedDelayGet Order by IDFilterSend Email
Find Email searches your inbox for the buyer's address and Add Label to Email tags the thread as a completed order, so support can see at a glance who has already received their goods.
Order Status Set to CompletedFind EmailAdd Label to Email
By the end, each new WooCommerce order creates a Gmail label you can use to file that order's mail.
Open Connects in FlowMattic and add a Gmail connection with the Google account your store mail goes through.
Create a workflow with WooCommerce and New Order Created, then place a test order so the trigger captures an order to map from.
Add a Gmail step with Create Label and build the name from the order, for example the order number followed by the customer's last name.
Run the step once, check that the label shows in Gmail, then switch the workflow on.
1. Trigger in WooCommerce
New Order Created
2. Action in Gmail
Create Label
Fields mapped from the earlier steps (a typical setup)
| From WooCommerce | To Gmail |
|---|---|
| Order number | Label name |
| Billing last name | Label name |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
WooCommerce and Gmail connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Follow-ups come from your own Gmail rather than a generic store sender, which suits small shops where the owner answers every reply.
Runs are unlimited and happen on your own server, so a daily report and a thank-you on every order add nothing to what you pay for FlowMattic.
Order, customer and stock lookups run against your WooCommerce store, so each email can include order history or sales figures without exports.
Yes. Connect Gmail, start a workflow from a WooCommerce trigger such as Order Paid or Order Status Set to Completed, and add a Send Email step. The message goes out from your Gmail account and appears in its Sent folder.
No. WooCommerce keeps sending its receipts and status emails. These workflows add the personal messages around them, such as a thank-you, a supplier note or a review follow-up.
Not with the workflows on this page, which start from WooCommerce or a Schedule. You can run a Schedule that uses Find Multiple Emails to pick up messages with a certain label and work through them with an Iterator.
Yes. Use Create Draft instead of Send Email. The draft waits in Gmail with the order details filled in, and you send it when you are happy with it.
Yes. Add a Router or a Lookup Table after the trigger that picks the supplier or team address from the product or category, and use it as the recipient in Send Email.
Did not find your answer? You can browse the help center or ask us directly.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce integration 2.2.2, Gmail integration 1.2.0.