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Connect Mailchimp and FluentCRM

Many sites run FluentCRM inside WordPress and still keep a Mailchimp audience for newsletters. FlowMattic passes subscribers, opt-outs, tags and cleaned addresses between the two, so a person has the same status in both places. It suits stores and publishers moving from one tool to the other, or using both on purpose.

26 triggers 67 actions 7 example workflows 7 ready-made templates Unlimited runs

Try a pairing

When this happens in Mailchimp6 triggers

Do this in FluentCRM51 actions

1. TriggerNew Subscriber
2. ActionCreate or Update Contact

When Mailchimp fires New Subscriber, FlowMattic runs Create or Update Contact in FluentCRM with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Mailchimp and FluentCRM workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Mailchimp app icon FluentCRM app icon Ready-made template

Copy new Mailchimp subscribers into FluentCRM and welcome them

People who join through a Mailchimp signup form also become FluentCRM contacts, and Send Email to Contact gives them a welcome from your own site.

New SubscriberCreate or Update ContactSend Email to Contact

View the template
Mailchimp app icon FluentCRM app icon

Respect a Mailchimp unsubscribe in FluentCRM too

When someone opts out of the Mailchimp audience, Update Contact Status marks the same email as unsubscribed in FluentCRM, so your WordPress campaigns stop reaching them as well.

New UnsubscriberUpdate Contact Status

Mailchimp app icon FluentCRM app icon

Add FluentCRM subscribers to your Mailchimp audience

Contacts who confirm in FluentCRM, from a WordPress form or checkout, join the Mailchimp audience used for the newsletter without a CSV export.

Contact Status Change to SubscribedAdd New Member

Mailchimp app icon FluentCRM app icon

Mirror FluentCRM tags on the matching Mailchimp member

A tag set by a FluentCRM automation, such as purchased or webinar attendee, is added to the Mailchimp member, so Mailchimp segments built on tags stay accurate.

Contact Added to TagsAdd Member Tag

Mailchimp app icon FluentCRM app icon

Mark cleaned Mailchimp addresses as bounced in FluentCRM

Mailchimp cleans addresses that keep bouncing. Passing that on sets the FluentCRM contact to bounced and leaves a note with the reason, so you stop paying the bounce cost twice.

Cleaned EmailsUpdate Contact StatusAdd Note to Contact

Mailchimp app icon FluentCRM app icon

Remove a deleted FluentCRM contact from Mailchimp as well

When you delete a contact on request, Delete List Member takes them out of the Mailchimp audience in the same run, so an erasure request is handled in both tools.

Contact DeletedDelete List Member

Mailchimp app icon FluentCRM app icon

Move a FluentCRM segment into Mailchimp in one pass

Pull every contact in a segment, loop over them with Iterator and add each as a Mailchimp member. Run it once for a migration or on a Schedule to keep a list topped up.

ScheduleGet Contact by SegmentIteratorAdd New Member

Set up: Mailchimp subscribers in FluentCRM

By the end, every new subscriber to your Mailchimp audience is a FluentCRM contact who has received your welcome email.

  1. Connect Mailchimp

    In FlowMattic, open Connects and add a Mailchimp connection for the account that owns the audience.

  2. Pick the New Subscriber trigger

    Create a workflow, choose Mailchimp and New Subscriber, select the audience, then add a test subscriber so FlowMattic captures the data.

  3. Create the FluentCRM contact

    Add a FluentCRM step with Create or Update Contact. Map the email and name fields and choose the list and tags the contact should get.

  4. Send the welcome

    Add Send Email to Contact, write or pick the email, test both steps with the captured subscriber and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up
Copy new Mailchimp subscribers into FluentCRM and welcome them Template
  1. Mailchimp app icon 1. Trigger in Mailchimp New Subscriber
  2. FluentCRM app icon 2. Action in FluentCRM Create or Update Contact
  3. FluentCRM app icon 3. Action in FluentCRM Send Email to Contact

    Fields mapped from the earlier steps (a typical setup)

    From MailchimpTo FluentCRM
    Email addressEmail
    First name (FNAME)First name
    Last name (LNAME)Last name
    Audience nameTag or list
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

  • Mailchimp's actions here cover adding, tagging, noting and deleting members. There is no action to change a member's status, so pass a FluentCRM unsubscribe on with Delete List Member or a tag your Mailchimp segment excludes.
  • Syncing both ways can loop: a contact created from Mailchimp may fire Contact Status Change to Subscribed and be sent back. Add a Filter on a source tag to stop the second run.
  • Mailchimp merge fields such as FNAME and LNAME depend on your audience settings, so the mapping above is an example.
Mailchimp app icon

Mailchimp

Integration page

Triggers (6)

  • New SubscriberTriggers when a new subscriber is added
  • New UnsubscriberTriggers when any current subscriber unsubscribes
  • Profile UpdatesTriggers when a profile updated
  • Cleaned EmailsTrigger when emails cleaned
  • Email Address ChangesTrigger when email address changes
  • New CampaignTriggers when a new campaign is created or sent

Actions (16)

  • Add New MemberAdd a new member to the list
  • Add Member TagAdd a new tag to the existing member. New tags will be added if they are not exist.
  • Remove Member TagRemove a tag from the list member.
  • Add Member NoteAdd a new note to the existing member.
  • Delete List MemberRemove a member from the audience list.
  • Update MemberUpdate an existing member. Fails if the member does not already exist on the list.
  • Find MemberLook up a member by email and return their full record
  • Archive MemberArchive a member from the audience list. Their data is kept but they no longer count toward the list size. Reversible (unlike Delete List Member).
  • Add Member EventRecord a custom event for a member. Useful for triggering customer-journey automations
  • Add Member to SegmentAdd an existing member to a static segment
  • Remove Member from SegmentRemove a member from a static segment
  • Get All MembersFetch a page of members from the audience list
  • Send CampaignSend an existing campaign by ID
  • Create CampaignCreate a new regular campaign for an audience list
  • Create AudienceCreate a new audience list
  • Make API CallSend a custom request to any Mailchimp Marketing API endpoint. Power-user escape hatch
FluentCRM app icon

FluentCRM

Integration page

Triggers (20)

  • New Contact CreatedTriggers when a new contact is created in FluentCRM.
  • Contact UpdatedTriggers when a contact is updated in FluentCRM.
  • Contact Custom Fields UpdatedTriggers when a contact custom field is updated in FluentCRM.
  • Contact Added to ListsTriggers when a contact is added to one or more lists in FluentCRM.
  • Contact Removed From ListsTriggers when a contact is removed from one or more lists in FluentCRM.
  • Contact Added to TagsTriggers when a contact is added to one or more tags in FluentCRM.
  • Contact Removed From TagsTriggers when a contact is removed from one or more tags in FluentCRM.
  • Contact Status Change to SubscribedTriggers when contact status is changed to subscribed
  • Contact Status Change to UnsubscribedTriggers when a contact is unsubscribed from a list in FluentCRM.
  • Company CreatedTriggers when a new company is created in FluentCRM.
  • Company UpdatedTriggers when a company is updated in FluentCRM.
  • Company DeletedTriggers when a company is deleted in FluentCRM.
  • Company Assigned to ContactTriggers when a company is assigned to a contact in FluentCRM.
  • Company Unassigned from ContactTriggers when a company is unassigned from a contact in FluentCRM.
  • Email OpenedTriggers when a contact opens an email for first time.
  • Email ClickedTriggers when a contact clicks a link in an email.
  • Email UnsubscribedTriggers when a contact unsubscribes via email.
  • Contact DeletedTriggers when a contact is deleted from FluentCRM.
  • Email BouncedTriggers when an email bounces for a contact.
  • Campaign SentTriggers when a campaign has finished sending all emails and is archived

Actions (51)

  • Create or Update ContactCreates a new contact or updates an existing contact in FluentCRM based on email address.
  • Create ContactCreates a new contact in FluentCRM.
  • Get Contact by EmailRetrieves a contact from FluentCRM by their email address.
  • Get Contact by Contact IDRetrieves a contact from FluentCRM by their contact ID.
  • Get Contact by User IDRetrieves a contact from FluentCRM by their user ID.
  • Get Contact by Tag IDsRetrieves contacts from FluentCRM by one or more tag IDs.
  • Get Contact by List IDsRetrieves contacts from FluentCRM by one or more list IDs.
  • Get Contact by StatusRetrieves contacts from FluentCRM by their subscription status.
  • Get Contact by SegmentRetrieves contacts from FluentCRM by a specific segment.
  • Add Note to ContactAdds a note to an existing contact in FluentCRM.
  • Get Contact NotesRetrieves all notes for a specific contact in FluentCRM.
  • Add Event to ContactAdds an event to an existing contact in FluentCRM.
  • Add Lists to ContactAdds one or more lists to an existing contact in FluentCRM.
  • Remove Lists From ContactRemoves one or more lists from an existing contact in FluentCRM.
  • Add Tags to ContactAdds one or more tags to an existing contact in FluentCRM.
  • Remove Tags From ContactRemoves one or more tags from an existing contact in FluentCRM.
  • Create or Update TagCreates a new tag or updates an existing tag in FluentCRM.
  • Create ListCreates a new contact list in FluentCRM for organizing subscribers.
  • Create or Update CompanyCreates a new company or updates an existing company in FluentCRM based on company name.
  • Create CompanyCreates a new company in FluentCRM.
  • Update CompanyUpdates an existing company in FluentCRM.
  • Delete CompanyPermanently removes a company from FluentCRM.
  • Assign Company to ContactAssigns an existing company to a contact in FluentCRM.
  • Remove Company from ContactRemoves an existing company from a contact in FluentCRM.
  • Add Note to CompanyAdds a note to an existing company in FluentCRM.
  • Get Company NotesRetrieves all notes for a specific company in FluentCRM.
  • List Email TemplatesRetrieves a list of email templates from FluentCRM.
  • Create Email TemplateCreates a FluentCRM email template using a FlowMattic email template. The processed HTML from FlowMattic will be used for the FluentCRM template.
  • Update Email TemplateUpdates an existing email template in FluentCRM.
  • Create CampaignCreates a new email campaign in FluentCRM with specified settings and content.
  • Delete CampaignPermanently removes an email campaign from FluentCRM.
  • List SequencesRetrieves a list of email sequences from FluentCRM.
  • Create SequenceCreates a new email sequence (automation funnel) in FluentCRM with trigger settings.
  • Add Email to SequenceAdds a new email to an existing sequence in FluentCRM.
  • Add Subscriber to SequenceEnrolls a contact into an existing email sequence in FluentCRM.
  • Delete SequencePermanently removes an email sequence from FluentCRM.
  • Remove Subscriber from SequenceUnenrolls a contact from an existing email sequence in FluentCRM.
  • Send Email to ContactSends an email to a contact in FluentCRM.
  • Send Email by TemplateSends an email to a contact using a specific template in FluentCRM.
  • Send Email by CampaignSends an email to a contact using a specific campaign in FluentCRM.
  • Get Contacts Who Opened EmailRetrieves a list of contacts who opened an email from specific campaign in FluentCRM.
  • Get Contacts Who Clicked EmailRetrieves a list of contacts who clicked on an email from specific campaign in FluentCRM.
  • Get Contacts Who Unsubscribed from EmailRetrieves a list of contacts who unsubscribed from an email from specific campaign in FluentCRM.
  • Get Contacts Who Did Not Open EmailRetrieves a list of contacts who did not open an email from specific campaign in FluentCRM.
  • Add Purchase to ContactAdds purchase/order data to a FluentCRM contact from any source (EDD, WooCommerce, custom plugins). Enables purchase-based segmentation and automation.
  • Delete ContactPermanently removes a contact from FluentCRM.
  • Update Contact StatusUpdates the subscription status of a contact (subscribed, unsubscribed, pending, bounced).
  • Get All ListsRetrieves all available contact lists from FluentCRM.
  • Get All TagsRetrieves all available contact tags from FluentCRM.
  • Delete TagPermanently removes a tag from FluentCRM.
  • Delete ListPermanently removes a contact list from FluentCRM.

Why run this pair with FlowMattic

Mailchimp and FluentCRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Your contacts stay on your server

FluentCRM keeps contacts in your WordPress database, and FlowMattic runs there too, so the sync passes through your own site rather than a third service.

Large lists cost nothing extra

Runs are unlimited, so copying a segment of thousands of contacts or syncing every tag change needs no bigger plan.

A clean path off either tool

If you are moving your list from Mailchimp to FluentCRM, or the other way, these workflows keep both current until the day you switch one off.

Common questions

Can I move my whole Mailchimp audience into FluentCRM this way?

New subscribers are copied as they join. For the people already in your audience, the usual route is FluentCRM's own import from a Mailchimp export, then this workflow keeps the two in step from that day on.

Do tags sync in both directions?

FluentCRM tags can be copied to Mailchimp with Add Member Tag and removed with Remove Member Tag. Mailchimp has no tag trigger in this list, so tags added inside Mailchimp do not flow back.

What happens when someone unsubscribes in FluentCRM?

Use Contact Status Change to Unsubscribed as the trigger. Because Mailchimp has no status action here, follow it with Delete List Member, or add a tag such as unsubscribed-wp that your Mailchimp campaigns exclude.

Can FluentCRM know when a Mailchimp campaign goes out?

Yes. The New Campaign trigger fires when a campaign is created or sent. You could log it on contacts with Add Event to Contact, or simply post it to your team.

Will a profile change in Mailchimp update FluentCRM?

Yes. Start a workflow from Profile Updates and run Create or Update Contact with the new fields. It matches the contact by email address.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Mailchimp and FluentCRM

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Mailchimp integration 2.1.0, FluentCRM integration 2.1.1.