Fluent Forms gives you sign-up, contact and payment forms on WordPress. Mailchimp sends the emails. FlowMattic links them so each form entry can add a subscriber, tag them by source or interest, change their topic preferences, record a payment on their profile and send them to a thank-you page that matches what they chose.
8 triggers 18 actions 6 example workflows 5 ready-made templates Unlimited runs
When this happens in Fluent Forms2 triggers
Do this in Mailchimp16 actions
1. TriggerNew Form Submission2. ActionAdd New MemberWhen Fluent Forms fires New Form Submission, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateNewsletter and lead magnet forms on your site add the person to your Mailchimp audience with name and email, ready for your welcome journey.
New Form SubmissionAdd New Member
View the template Ready-made templateA footer form, a pop-up and a blog sidebar each tag new members differently, so you learn which placement brings readers who stay. Your site sends the welcome email.
New Form SubmissionAdd New MemberAdd Member TagEmail (SMTP)
View the template A preferences form lists your topics as checkboxes. A Router adds a tag for each ticked topic and removes it for unticked ones, so people only get what they asked for.
New Form SubmissionRouterAdd Member TagRemove Member Tag
Workshop fees, donations and deposits taken with a Fluent Forms payment form are written as a member note with the amount and item, so you know who paid without opening WordPress.
New Payment Submission (Pro)Add Member Note
After the subscriber is added, a Router reads their main interest and Redirect to Custom URL sends them to the matching guide, demo or resources page.
New Form SubmissionAdd New MemberRouterRedirect to Custom URL
Your contact form has an optional newsletter checkbox. A Filter lets through only the people who ticked it, so enquiries alone never put anyone on your list.
New Form SubmissionFilterAdd New Member
When done, each entry of your sign-up form becomes a member of your Mailchimp audience.
In Connects, add a Mailchimp connection for the account that holds your audience.
Create a workflow with Fluent Forms New Form Submission, pick your sign-up form and submit a test entry.
Add Mailchimp Add New Member, choose the audience and map the email and name fields.
Run the step, find the test address in your Mailchimp audience, then switch the workflow on.
1. Trigger in Fluent Forms
New Form Submission
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
| From Fluent Forms | To Mailchimp |
|---|---|
| Email address | |
| names first_name | FNAME |
| names last_name | LNAME |
| Form title | Source tag |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Fluent Forms and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Entries are stored by Fluent Forms on your WordPress site and passed to Mailchimp from there, with no outside automation account in between.
Runs are unlimited, so a form that brings in thousands of subscribers needs no bigger automation plan.
The same workflow that subscribes someone can also choose the page they see next, using the answer they just gave.
Yes. In FlowMattic, choose the Fluent Forms New Form Submission trigger and add Mailchimp Add New Member. Map the email and name fields, test with one entry and switch the workflow on.
Yes. Build one workflow per form with its own Add Member Tag step, or use a single workflow with a Router that checks the form and picks the tag.
Yes. A form that asks for the email can run Delete List Member to remove the person from the audience, or Remove Member Tag if they only want to leave one topic.
Not for New Form Submission, which covers sign-up and contact forms. New Payment Submission (Pro) is the only trigger here that needs the Pro version.
Yes. Start from New Payment Submission (Pro), add Add New Member, then Add Member Tag with a tag such as Customer so your Mailchimp journeys treat buyers differently.
Did not find your answer? You can browse the help center or ask us directly.
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Fluent Forms and Google Sheets23 shared templates
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Mailchimp and Slack5 shared templates
Mailchimp and AI Agents4 shared templates
Mailchimp and Google Sheets3 shared templates
Mailchimp and Contact Form 73 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Fluent Forms integration 2.1.4, Mailchimp integration 2.1.0.