Connect Bloomreach and Google Sheets

Bloomreach decides who gets which campaign. Google Sheets is where many teams report on it. FlowMattic catches the webhook your Bloomreach scenario sends and writes the customer and event data into the sheet, so analysts, sales and finance can read campaign activity without a Bloomreach login.

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7 triggers 19 actions 6 example workflows 2 ready-made templates Unlimited runs

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When this happens in Bloomreach1 trigger

Do this in Google Sheets19 actions

1. TriggerSetup Webhook

2. ActionAdd New Row

When Bloomreach fires Setup Webhook, FlowMattic runs Add New Row in Google Sheets with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Bloomreach and Google Sheets workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Log each Bloomreach webhook event as a sheet row

Every call your scenario makes lands as one row with the customer ID, event and time, giving the team a plain audit trail of what Bloomreach sent and when.

Setup WebhookAdd New Row

View the template

Keep one row per customer and refresh it on each event

Search the customer ID first. A Router updates the existing row with the latest event and segment, and only a customer the sheet has never seen gets a new row.

Setup WebhookLookup Row DataRouterUpdate RowAdd New Row

Give each scenario or event type its own tab

One webhook URL can serve several scenarios if each sends a type field. The Router reads it and writes cart, purchase and signup events to separate tabs.

Setup WebhookRouterAdd New Row

Write one row per product from a cart event

When the webhook body carries a list of products, an Iterator walks the list and each item becomes its own row, which makes product-level pivot tables possible.

Setup WebhookIteratorAdd New Row

Log only customers in the segment you report on

A Filter passes events whose segment or campaign matches, so a sheet built for the VIP programme does not fill up with every browse event Bloomreach tracks.

Setup WebhookFilterAdd New Row

Turn Bloomreach timestamps into readable dates

Webhook payloads often carry Unix timestamps. Format them as a date and hour before writing, so the sheet sorts and charts by day without a formula column.

Setup WebhookDate/Time FormatterAdd New Row

Set up: each Bloomreach event as a row

At the end, each webhook call from your Bloomreach scenario adds one row to your Google Sheet.

Prepare the sheet
Create a tab with a header row such as Customer ID, Email, Event, Campaign and Date.
Start with Setup Webhook
Create a workflow, choose Bloomreach and Setup Webhook, and copy the webhook URL FlowMattic gives you.
Point the scenario at FlowMattic
In your Bloomreach scenario, add a webhook that posts the customer and event fields to that URL, then run it once so FlowMattic captures a sample.
Connect Google Sheets
Under Connects, add a Google account that can edit the spreadsheet.
Add New Row
Add a Google Sheets step with Add New Row, map the captured fields to the columns, test it and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

From Bloomreach	To Google Sheets
Customer ID	Customer ID
Email	Email
Event name	Event
Campaign name	Campaign
Timestamp	Date

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

The fields depend on the body your Bloomreach webhook sends, so the mapping above is an example. Put every value you want in the sheet into that body.
The workflow starts when Bloomreach calls the webhook. Changing a row in the sheet does not update the customer in Bloomreach.
A scenario that fires for every page view can send a lot of calls. Filter early, or send the webhook only from the scenario steps you report on.

Bloomreach

Integration page

Triggers (1)

Setup WebhookTriggers for the events occurred in the bloomreach portal.

Google Sheets

Integration page

Triggers (6)

New Spreadsheet RowTrigger when a new row is added to the spreadsheet
New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
Update Cell DataTrigger when any cell is updated in the spreadsheet
Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet

Actions (19)

Add New RowAdd a new row with mapped data
Update RowUpdate existing row in specific spreadsheet with mapped data
Delete RowDelete row by ID in specific spreadsheet
Clear Row DataClear data or row by ID in specific spreadsheet
Lookup Row DataSearch for data in specific spreadsheet
Get Cell DataGet data for particular cell in specific spreadsheet
Update Cell DataUpdate data for particular cell in specific spreadsheet
Get Row CountGet total number of rows in specific spreadsheet
Get Row DataGet rows data from the sheet based on specified range
Create Spreadsheet ColumnCreate a new column in specific spreadsheet
Create New SheetCreate a new sheet in specific spreadsheet
Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
Copy SheetCopy a sheet to another or within the same spreadsheet
Get RowsRetrieve rows in JSON format for use with Iterator
Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library

Why run this pair with FlowMattic

Bloomreach and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Campaign data for people without Bloomreach

Finance and sales can read the sheet they already use, while seats in Bloomreach stay with the marketing team.

Customer data stays on your server

FlowMattic runs on your own WordPress site, so customer IDs and emails go from Bloomreach to the sheet through a server you control.

High event volume, same cost

Runs are unlimited, so a scenario that sends thousands of webhook calls a day costs the same as one that sends a few.

Common questions

How do Bloomreach events reach FlowMattic?

The Setup Webhook trigger gives you a URL. Add a webhook to your Bloomreach scenario that posts to it, and each call starts the workflow with the fields you put in the request body.

Can I update a customer's row instead of adding a new one each time?

Yes. Use Lookup Row Data to search the customer ID column, then a Router: Update Row when the customer is found, Add New Row when they are not.

Can one workflow handle several Bloomreach scenarios?

Yes. Send an event type or scenario name in each webhook body and use a Router to write each type to its own tab or spreadsheet.

What happens to nested data such as a list of products?

Use an Iterator on the list so each product is written as its own row, or a JSON Parser if the list arrives as a text string.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Bloomreach and Google Sheets

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Bloomreach integration 1.0.0, Google Sheets integration 2.2.4.