Connect Braze and Google Sheets

A Braze webhook campaign or Canvas step can post any user attribute you template into its body. FlowMattic receives that call and writes it to Google Sheets, so you get a list of exactly who reached a step, with the fields you picked, ready for a sales follow-up, a partner report or a check on targeting.

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7 triggers 19 actions 5 example workflows 2 ready-made templates Unlimited runs

Try a pairing

When this happens in Braze1 trigger

Do this in Google Sheets19 actions

1. TriggerSetup Webhook

2. ActionAdd New Row

When Braze fires Setup Webhook, FlowMattic runs Add New Row in Google Sheets with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Braze and Google Sheets workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Log each Braze webhook call as a row

Every user the webhook campaign sends gets a row with their external ID, email and campaign name, which shows the team who was actually messaged rather than who was targeted.

Setup WebhookAdd New Row

View the template

Hand Canvas leads to sales in a sheet

Put a webhook step after the Canvas branch for high-intent users. A Filter checks the plan or score attribute and only qualified users are added to the sales team's sheet.

Setup WebhookFilterAdd New Row

Keep one row per Braze user, updated each time

Search the external ID before writing. Users already in the sheet get their latest campaign and date in Update Row, new users get a new row, so the list never doubles up.

Setup WebhookLookup Row DataRouterUpdate RowAdd New Row

Tick off customers on an existing account list

Account managers often keep their own customer sheet. Find the user's row and write the date into a contacted cell, so they can see which of their accounts got the win-back message.

Setup WebhookLookup Row DataUpdate Cell Data

Spread templated custom attributes across columns

If your webhook body uses Liquid to send custom attributes as a JSON string, a JSON Parser splits it into fields, so each attribute fills its own column in the sheet.

Setup WebhookJSON ParserAdd New Row

Set up: Braze webhook calls as rows

At the end, each user your Braze webhook campaign sends is written to a row in Google Sheets.

Start with Setup Webhook
Create a FlowMattic workflow with Braze and Setup Webhook, and copy the webhook URL it shows.
Build the Braze webhook
In a Braze webhook campaign or Canvas step, set that URL as the destination and add the user fields you want, such as external ID, email and campaign name, to the request body.
Send a test
Use Braze's test send so FlowMattic captures one request and its fields.
Add the row
Connect Google Sheets under Connects, add Add New Row, map the captured fields to your columns, test and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

Braze app icon — Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

From Braze	To Google Sheets
External ID	User ID
Email	Email
Campaign name	Campaign
Sent at	Date

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

FlowMattic only receives what the Braze webhook body contains. If a column stays empty, add that attribute to the body in Braze and test again.
Braze sends one call per user, so a campaign to a large segment means one workflow run per person. Keep webhook campaigns for the audiences you actually want in a sheet.
Rows written here stay in Google Sheets. Editing them does not change the user profile in Braze.

Braze

Integration page

Triggers (1)

Setup WebhookTriggers according to the webhook campaign in braze.

Google Sheets

Integration page

Triggers (6)

New Spreadsheet RowTrigger when a new row is added to the spreadsheet
New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
Update Cell DataTrigger when any cell is updated in the spreadsheet
Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet

Actions (19)

Add New RowAdd a new row with mapped data
Update RowUpdate existing row in specific spreadsheet with mapped data
Delete RowDelete row by ID in specific spreadsheet
Clear Row DataClear data or row by ID in specific spreadsheet
Lookup Row DataSearch for data in specific spreadsheet
Get Cell DataGet data for particular cell in specific spreadsheet
Update Cell DataUpdate data for particular cell in specific spreadsheet
Get Row CountGet total number of rows in specific spreadsheet
Get Row DataGet rows data from the sheet based on specified range
Create Spreadsheet ColumnCreate a new column in specific spreadsheet
Create New SheetCreate a new sheet in specific spreadsheet
Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
Copy SheetCopy a sheet to another or within the same spreadsheet
Get RowsRetrieve rows in JSON format for use with Iterator
Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library

Why run this pair with FlowMattic

Braze and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

A list built from real sends

The sheet holds people who reached the webhook step, which is a better follow-up list than a segment export taken before the send.

User data stays under your control

Webhook calls land on your own WordPress site and go to Google from there, with no other automation company in the middle.

Large campaigns, flat cost

Runs are unlimited, so a webhook campaign that reaches many users costs no more in FlowMattic than a small test send.

Common questions

How does Braze send data to FlowMattic?

Through a webhook. The Setup Webhook trigger gives you a URL; you use it as the destination of a Braze webhook campaign or a webhook step in a Canvas, and Braze calls it for each user it sends to.

Which user fields can I put in the sheet?

Any field you include in the webhook body. Braze lets you template user attributes into it, so add external ID, email, name or custom attributes there and map them in Add New Row.

Can I avoid duplicate rows for the same user?

Yes. Search the external ID column with Lookup Row Data first and use a Router: Update Row when the user is found, Add New Row when not.

Can different Canvases write to different sheets?

Yes. Give each webhook a campaign or Canvas name field and route on it, or use a separate FlowMattic workflow with its own webhook URL for each one.

Did not find your answer? You can browse the help center or ask us directly.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Braze integration 1.0.0, Google Sheets integration 2.2.4.