Add new Facebook leads to a FluentCRM business list, or to general nurturing for Gmail addresses
Each new Facebook Lead Ads lead is saved in FluentCRM, then a Branch sends Gmail addresses to your general nurturing list and every other address to your business list.
Facebook Lead Ads
FluentCRM
Branch5 steps Setup ~8 min Used on 2.1k sites Free to import
What this workflow does
Leads from a Facebook form arrive mixed: some give a work address, many give a personal Gmail account. Sorting them lets you send business-focused emails to company addresses and a gentler nurture series to everyone else, without cleaning the list by hand.
The Facebook Lead Ads New Lead trigger starts a run for each person who completes your connected lead form. The first FluentCRM step creates or updates the contact by email, using the lead's email and putting the full name from the form into the first name field.
A Branch then checks whether the email contains @gmail.com, ignoring case. On the Yes path, an Add Lists to Contact step adds the contact to the list you use for general nurturing. On the No path, a second Add Lists to Contact step adds it to your business list. Each lead takes one path only. Both list steps ship unmapped: pick the list in each and point it at the contact from the first FluentCRM step.
Only Gmail is checked, so other personal addresses such as Yahoo or Outlook take the No path and join the business list. Send a test lead from Facebook's lead form testing tool and check Task History for the path it took.
B2B ads that also attract consumers
A software company's Facebook lead ad pulls in both managers and hobbyists, and FluentCRM sends work addresses into a sales-focused sequence.
Separate content for freelancers
A design course sells to agencies and to solo freelancers, and Gmail sign-ups get the general tips series while agency addresses get team offers.
Cleaner lists for sales outreach
A consultancy's sales rep works only the business list, so personal addresses from a Facebook campaign don't crowd the outreach queue.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Facebook Lead Ads New LeadStarts once per person who sends in your Facebook lead form. The lead's email and full name are passed to FluentCRM and to the Branch.
- FluentCRM Create or Update Contact
Creates the FluentCRM contact, or updates the one with the same email. The lead's email is mapped in, and the full name from Facebook goes into the first name field.
- Branch Branch
Checks whether the lead's email contains @gmail.com, ignoring case. Gmail addresses take the Yes path; every other address takes the No path. Only one path runs per lead.
- FluentCRM Add Lists to Contact
On the Yes path, adds the Gmail contact to a FluentCRM list for general nurturing. Pick the list after import and map the contact from step 2.
- FluentCRM Add Lists to Contact
On the No path, adds the contact to your FluentCRM business list. As with the Yes path, choose the list and map the contact from step 2 after import.
What you need
- FlowMatticCore
- Facebook Lead Ads AccountAccount
- FluentCRM PluginPlugin
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Extend the Branch condition to other free email domains, such as yahoo.com and outlook.com, and send a test lead for each to check which path it takes.
- Ask for first and last name as separate questions on the Facebook form and map them to FluentCRM's first and last name fields instead of the full name.
- To tag every lead as well, add FluentCRM's Add Tags to Contact between the Create or Update Contact step and the Branch, so it runs before the paths split.
Questions about this workflow
Does every Facebook lead end up on a FluentCRM list?
Yes, if both list steps are set up. The Branch sends Gmail addresses to the Yes path and everything else to the No path, and each path has its own Add Lists to Contact step.
What happens when the Facebook lead already exists in FluentCRM?
The first step matches by email and updates that contact instead of creating another. The list step on the chosen path then adds the existing contact to that list.
Is Googlemail treated like Gmail?
No. The Branch only looks for @gmail.com, so a googlemail.com address takes the No path. To send it to the nurturing list, add that domain to the existing Branch step's condition, the one between the Create or Update Contact step and the two list steps.
Can a lead be added to both FluentCRM lists?
Not as shipped. The Branch picks one path per lead, so each contact joins either the nurturing list or the business list.
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