Send follow up messages on WhatsApp for abandoned carts in Hotmart
When Hotmart reports an abandoned cart, this workflow sends a WhatsApp text through the WhatsApp Cloud API. WhatsApp only delivers free-form text within 24 hours of the buyer messaging you, so read the notes on templates.
Hotmart
WhatsApp Cloud API2 steps Setup ~5 min Used on 1.2k sites Free to import
What this workflow does
A buyer who reaches your Hotmart checkout and leaves has shown real interest in the product. A short, personal follow-up on WhatsApp is a natural next step for many creators. This workflow sends that message each time Hotmart reports a cart abandonment.
The Hotmart trigger fires when a cart is abandoned. FlowMattic passes the buyer and product data to the Send Text Message action of WhatsApp Cloud API. You map the buyer's phone number from the Hotmart data, if Hotmart includes one, and write the message with the product name or a checkout link.
Before you rely on it, know how WhatsApp treats these texts. It only delivers free-form text to someone who has messaged your business number in the last 24 hours. Most people who abandon a checkout have not, so as imported many of these texts won't arrive. To reach them, replace the step with Send Template Message and use a template WhatsApp has approved for your account. Task History shows the response for each attempt.
Buyers who asked a question on WhatsApp first
A prospect messaged your business number about the course, then left the checkout. They are inside the 24-hour window, so the follow-up text can reach them.
Approved template follow-ups for course launches
After swapping in Send Template Message, every cart left during a launch gets the approved reminder you set up in WhatsApp.
Checkout help offers
Use the message to ask whether something went wrong at checkout, giving the buyer an easy way to reply with a question.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Hotmart Cart AbandonmentFires when Hotmart reports that a cart was abandoned. The buyer and product data Hotmart sends is passed to the WhatsApp step.
- WhatsApp Cloud API Send Text Message
Texts the Hotmart buyer on WhatsApp with Send Text Message, a free-form message. Map the buyer's phone number from Hotmart and write the message. It only reaches people who messaged you in the past 24 hours.
What you need
- FlowMatticCore
- Hotmart AccountAccount
- WhatsApp Cloud API AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Replace Send Text Message with Send Template Message and pick an approved template, so the follow-up can reach buyers who have never messaged your number.
- Add a Delay after the trigger if you want to wait a while before messaging, giving the buyer time to come back and finish on their own.
- Check in a test run that the Hotmart data includes the buyer's phone with country code; WhatsApp needs it in full international format.
Questions about this workflow
Will every Hotmart cart abandoner get the WhatsApp message?
No. Free-form text is only delivered within 24 hours of the buyer messaging your business number. For everyone else, switch to Send Template Message with an approved template.
Do I need a WhatsApp Cloud API account for this Hotmart flow?
Yes. The WhatsApp step sends through the WhatsApp Cloud API, so you connect a business number set up there when you import the workflow.
What if the Hotmart buyer completes the purchase later?
The workflow does not check. If you add a Delay, the message still goes out after it, even if the buyer has paid in the meantime.
Where can I see whether a WhatsApp message was delivered?
Task History shows the WhatsApp Cloud API response for each run, including any error about the 24-hour window.
More E-Commerce workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
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