Connect Funnelish and Google Sheets

Funnelish runs checkouts and sales funnels for e-commerce stores and reports orders plus activity such as optins, purchase attempts and refunds. Google Sheets is a common place to track fulfilment and margins. FlowMattic writes Funnelish orders and activity into a sheet from your own WordPress site, so the ops team sees new orders and refunds in one list.

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8 triggers 19 actions 6 example workflows 2 ready-made templates Unlimited runs

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When this happens in Funnelish2 triggers

Do this in Google Sheets19 actions

1. TriggerNew Order

2. ActionAdd New Row

When Funnelish fires New Order, FlowMattic runs Add New Row in Google Sheets with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Funnelish and Google Sheets workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Log every new Funnelish order in a sheet

Each order adds a row with the customer, products, total and shipping address, which the fulfilment team or a supplier can work from directly.

New OrderAdd New Row

View the template

Split funnel activity into tabs by type

New Activity covers optins, purchases, purchase attempts and refunds. A Router reads the activity type and files each on its own tab.

New ActivityRouterAdd New Row

Mark the order row when a refund comes in

A Filter keeps only refund activity, then the order's row is found and its status set to Refunded, so the margin sheet stops counting that sale.

New ActivityFilterLookup Row DataUpdate Row

Collect failed purchase attempts for a recovery list

Purchase attempts that did not complete go onto a Recovery tab with the email and product, so someone can reach out with a payment link or discount.

New ActivityFilterAdd New Row

Write one row per product in each order

When an order has an upsell or bump, an Iterator writes each line item as its own row, so product-level sales and stock counts add up.

New OrderIteratorAdd New Row

Add an order day column for daily totals

Date/Time Formatter turns the order time into a plain date in your store's timezone, so a SUMIF gives revenue per day without formula work on timestamps.

New OrderDate/Time FormatterAdd New Row

Set up: orders in a sheet

At the end, each new Funnelish order is logged as a row in your orders sheet.

Create the orders tab
Add headers such as Order ID, Date, Customer, Email, Products, Total, Address and Status.
Connect Funnelish and Google
Under Connects, add your Funnelish account and a Google account that can edit the orders spreadsheet.
Trigger on New Order
Start a workflow on the Funnelish New Order trigger and place a test order so FlowMattic captures the order fields.
Map the order
Add Google Sheets Add New Row, map the order fields, test the step and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

From Funnelish	To Google Sheets
Order ID	Order ID
Created at	Date
Customer name	Customer
Email	Email
Products	Products
Total	Total
Shipping address	Address

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

New Activity fires for several kinds of events. Check the activity type in a captured sample and use a Filter or Router so refunds and optins do not land in the orders tab.
Store the Funnelish order ID in the sheet; the refund example needs it to find the row.
Products in one order may arrive as a list. Use an Iterator for one row per item, or a Text Formatter step to join them into one cell.

Funnelish

Integration page

Triggers (2)

New ActivityTriggers when a new activity is created(Optin, Purchase, Purchase Attempt, Refund,... etc).
New OrderTriggers when a new order is created.

Google Sheets

Integration page

Triggers (6)

New Spreadsheet RowTrigger when a new row is added to the spreadsheet
New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
Update Cell DataTrigger when any cell is updated in the spreadsheet
Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet

Actions (19)

Add New RowAdd a new row with mapped data
Update RowUpdate existing row in specific spreadsheet with mapped data
Delete RowDelete row by ID in specific spreadsheet
Clear Row DataClear data or row by ID in specific spreadsheet
Lookup Row DataSearch for data in specific spreadsheet
Get Cell DataGet data for particular cell in specific spreadsheet
Update Cell DataUpdate data for particular cell in specific spreadsheet
Get Row CountGet total number of rows in specific spreadsheet
Get Row DataGet rows data from the sheet based on specified range
Create Spreadsheet ColumnCreate a new column in specific spreadsheet
Create New SheetCreate a new sheet in specific spreadsheet
Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
Copy SheetCopy a sheet to another or within the same spreadsheet
Get RowsRetrieve rows in JSON format for use with Iterator
Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library

Why run this pair with FlowMattic

Funnelish and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Orders and refunds in one view

With refunds marked on the order row, the sheet shows real revenue rather than gross checkout totals.

A sales spike costs the same

FlowMattic has unlimited runs, so a big promotion that triples orders does not change what you pay.

Customer data stays on your server

Names and addresses pass through your own WordPress site to the sheet, not through an outside automation account.

Common questions

Can I send Funnelish orders to Google Sheets for fulfilment?

Yes. Start a workflow on New Order and map the customer, products and shipping address into Add New Row. Share the sheet with your fulfilment partner or packer.

How do I keep refunds out of my revenue totals?

Start a second workflow on New Activity, filter for refunds, look up the order row by ID and set its status with Update Row. Total only rows that are not refunded.

Can I see people who tried to buy but did not finish?

Yes. Filter New Activity for purchase attempts and add them to a Recovery tab with their email and the product.

What does an order with upsells look like in the sheet?

By default it is one row. Add an Iterator over the order's items if you want a row per product, which makes product totals easier.

Can optins from my funnel go to a separate list?

Yes. Use a Router on New Activity so optin activity writes to a Leads tab while purchases and refunds go elsewhere.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Funnelish and Google Sheets

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Funnelish integration 1.0.0, Google Sheets integration 2.2.4.