Connect Marketo and Google Sheets

Marketo nurtures and scores your leads, but sales partners, agencies and event teams often need them in a plain spreadsheet. FlowMattic receives Marketo webhooks on your WordPress site and writes each lead or campaign event into Google Sheets, so the people who follow up see the right leads without a Marketo seat.

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7 triggers 19 actions 5 example workflows 2 ready-made templates Unlimited runs

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When this happens in Marketo1 trigger

Do this in Google Sheets19 actions

1. TriggerSetup Webhooks

2. ActionAdd New Row

When Marketo fires Setup Webhooks, FlowMattic runs Add New Row in Google Sheets with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Marketo and Google Sheets workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Add new Marketo leads to a Google Sheet

A Marketo webhook sends each new lead to FlowMattic, which adds it as a row. Sales development reps get a working list without exporting smart lists.

Setup WebhooksAdd New Row

View the template

Keep one row per lead and update it

Look up the lead's email first. A Router updates the row when a known lead comes through again and adds a row only for a new person, so the list stays deduplicated.

Setup WebhooksLookup Row DataRouterUpdate Row

Hand qualified leads to a partner's sheet

Call the webhook from the campaign that marks leads as qualified, then a Filter on region sends only that partner's leads to the spreadsheet you share with them.

Setup WebhooksFilterAdd New Row

Split event registrations by session

When one webhook serves several events, a Router reads the program or session name and writes each registrant to that session's tab for the event team.

Setup WebhooksRouterAdd New Row

Clean lead fields before they reach the sheet

Text Formatter trims spaces and fixes capitalisation of names and company names, so a sheet used for a mail merge or call list looks tidy.

Setup WebhooksText FormatterAdd New Row

Set up: new leads as rows

At the end, each lead Marketo sends through your webhook is added to your Google Sheet as one row.

Prepare the sheet
Add a header row such as Email, First name, Last name, Company, Title, Lead source and Date.
Connect Google Sheets
Under Connects, add a Google Sheets connection with an account that can edit the spreadsheet.
Start with Setup Webhooks
Create a workflow with the Marketo Setup Webhooks trigger, add its URL as a webhook in Marketo with the lead fields you want, and send a test lead.
Add New Row
Add Google Sheets Add New Row, map the captured fields to your columns, test the step and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

From Marketo	To Google Sheets
Email	Email
First name	First name
Last name	Last name
Company	Company
Job title	Title
Lead source	Lead source

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

The fields FlowMattic receives are the ones you put in the Marketo webhook, so the mapping above is an example. Add a field to the webhook before you try to map it.
Marketo sends the webhook only from the campaigns that call it. A lead created outside those campaigns does not reach the sheet.
Repeat sends for the same lead add duplicate rows unless you look up the email with Lookup Row Data first.

Marketo

Integration page

Triggers (1)

Setup WebhooksTriggers for specified events in Marketo.

Google Sheets

Integration page

Triggers (6)

New Spreadsheet RowTrigger when a new row is added to the spreadsheet
New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
Update Cell DataTrigger when any cell is updated in the spreadsheet
Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet

Actions (19)

Add New RowAdd a new row with mapped data
Update RowUpdate existing row in specific spreadsheet with mapped data
Delete RowDelete row by ID in specific spreadsheet
Clear Row DataClear data or row by ID in specific spreadsheet
Lookup Row DataSearch for data in specific spreadsheet
Get Cell DataGet data for particular cell in specific spreadsheet
Update Cell DataUpdate data for particular cell in specific spreadsheet
Get Row CountGet total number of rows in specific spreadsheet
Get Row DataGet rows data from the sheet based on specified range
Create Spreadsheet ColumnCreate a new column in specific spreadsheet
Create New SheetCreate a new sheet in specific spreadsheet
Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
Copy SheetCopy a sheet to another or within the same spreadsheet
Get RowsRetrieve rows in JSON format for use with Iterator
Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library

Why run this pair with FlowMattic

Marketo and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Lead data passes through your server

Leads travel from Marketo to your own WordPress site and on to the sheet, with no outside automation account keeping a copy.

Large programs, same cost

Runs are unlimited, so a webinar program sending thousands of registrants needs no bigger plan than a small nurture campaign.

Leads for people outside Marketo

Partners, agencies and field sales read a shared sheet, so you can hand off leads without buying extra Marketo seats.

Common questions

How does Marketo send leads to Google Sheets?

Through a webhook. The Marketo Setup Webhooks trigger gives you a URL. Add it as a webhook in Marketo, call it from a campaign, and FlowMattic writes each call to the sheet with Add New Row.

Which Marketo fields can I log?

Any field you include in the webhook's payload. Add tokens for the lead fields you need, send a test, and they appear in FlowMattic ready to map to columns.

Can I stop duplicate leads in the sheet?

Yes. Search the email column with Lookup Row Data, then a Router runs Update Row when the lead exists and Add New Row when it is new.

Can partners only see their own leads?

Yes. Give each partner a separate spreadsheet and use a Filter or Router on region, product or owner so each lead is written only to the right one.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Marketo and Google Sheets

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Marketo integration 1.0.0, Google Sheets integration 2.2.4.