Plenty of stores sell through WooCommerce checkout and also bill some customers straight from Stripe, with invoices, payment links or hand-made subscriptions. FlowMattic keeps the two in step: new Stripe products become store products, store customers get one Stripe record each, and money taken outside the checkout still shows up as a WooCommerce order.
55 triggers 75 actions 7 example workflows 1 ready-made template Unlimited runs
When this happens in Stripe12 triggers
Do this in WooCommerce57 actions
1. TriggerNew Product Created2. ActionCreate New ProductWhen Stripe fires New Product Created, FlowMattic runs Create New Product in WooCommerce with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateProducts set up in the Stripe dashboard appear in the store with the same name and description, so you describe each item once instead of typing it into two systems.
New Product CreatedCreate New Product
View the template Money collected through a Stripe invoice or payment link lands in WooCommerce as an order, so stock, sales reports and the customer's order history include it.
New ChargeFilterGet Customer by EmailCreate New Order
Search Stripe by email first and create the customer only when nothing comes back, so later invoices and subscriptions attach to a single record per person.
New Customer CreatedFind Customer by EmailFilterCreate Customer
When an order sits on hold, for example an unpaid bank transfer, create a price and a payment link for the total and save the link in an order note your team can send.
Order Status Set to On-holdCreate PriceCreate Payment LinkAdd Order Note
Subscription events carry the Stripe customer ID, not an email. Look the customer up, find their store account and leave a note on their latest order for support to see.
Subscription DeletedFind Customer by IDGet Customer by EmailGet Customer Last OrderAdd Order Note
A discount code made for a store campaign gets a twin in Stripe, so customers billed by Stripe invoice can be given the same offer.
New Coupon CreatedCreate Coupon
When a customer edits their billing address or phone in their account, the Stripe record follows, so the next invoice goes out with current details.
Customer UpdatedFind Customer by EmailUpdate Customer
At the end, each product you add in Stripe is created in WooCommerce with its name and description filled in.
Under Connects in FlowMattic, add your Stripe account. WooCommerce runs on this site and needs no connection.
Create a workflow with the Stripe New Product Created trigger, then add a test product in Stripe so FlowMattic captures its fields.
Add a WooCommerce step with Create New Product and map the Stripe name, description and product ID to the store fields.
Test the step, open the new product in WooCommerce to check it, set its price if needed and switch the workflow on.
1. Trigger in Stripe
New Product Created
2. Action in WooCommerce
Create New Product
Fields mapped from the earlier steps (a typical setup)
| From Stripe | To WooCommerce |
|---|---|
| Product name | Product title |
| Description | Product description |
| Product ID | SKU |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Stripe and WooCommerce connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Charges taken through invoices and payment links become orders, so WooCommerce reports cover what Stripe collected outside the checkout.
Customer and charge details pass from Stripe to WooCommerce through your own WordPress site, with unlimited runs on every plan.
Stripe events can change the store, and store events can create Stripe customers, prices, coupons and payment links.
No. The gateway takes payments at checkout. These workflows handle what happens around it: products, customers, coupons and payments made outside the store, such as invoices and payment links created in Stripe.
Yes. Start with New Charge, find the store customer with Get Customer by Email, then add Create New Order with the product and total. Put a Filter in front so only charges from invoices or payment links become orders.
Search first. Find Customer by Email returns the existing Stripe record, and a Filter lets Create Customer run only when nothing was found. Customers who use a different email in each place will still become two records.
Yes. Add a Filter after New Product Created, for example on a metadata value or a word in the name, so only products meant for the shop are created. The rest stay in Stripe for invoicing.
Yes, within the actions listed. A store event can run Create Subscription or Cancel Subscription in Stripe, and Stripe triggers such as New Subscription and Subscription Deleted can add notes in the store. Billing itself stays with Stripe.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Stripe integration 2.0, WooCommerce integration 2.2.2.