Typeform is where people tell you what they want, and MailerLite groups decide which emails they get. FlowMattic creates or updates the MailerLite subscriber for each Typeform response and puts them in the right group, from your WordPress site. It suits newsletter writers, coaches with intake quizzes and small shops collecting preferences.
11 triggers 8 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in Typeform1 trigger
Do this in MailerLite8 actions
1. TriggerNew Form Submission2. ActionCreate or Update SubscriberWhen Typeform fires New Form Submission, FlowMattic runs Create or Update Subscriber in MailerLite with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateCreate or Update Subscriber adds the person, or refreshes their fields if they already exist, and Add Subscriber to a Group puts them in the group your welcome automation watches.
New Form SubmissionCreate or Update SubscriberAdd Subscriber to a Group
View the template A Lookup Table turns answers such as I am just starting or I run a team into group names, so each respondent joins the group with the matching email series.
New Form SubmissionLookup TableCreate or Update SubscriberAdd Subscriber to a Group
Fetch Subscriber checks the email first. A Router adds new people to the welcome group and existing readers to a thank-you group, so nobody gets a welcome email twice.
New Form SubmissionFetch SubscriberRouterAdd Subscriber to a Group
A preferences Typeform asks which topics to keep. Delete Subscriber From Group removes them from groups they unticked, while they stay subscribed to the rest.
New Form SubmissionRouterDelete Subscriber From Group
Send a short survey to your list with the email in a hidden field. Create or Update Subscriber writes answers such as company size into fields you can segment on.
New Form SubmissionCreate or Update Subscriber
For contact or feedback Typeforms, a Filter on the consent question keeps people who only wanted an answer out of your newsletter groups.
New Form SubmissionFilterCreate or Update Subscriber
At the end, each completed Typeform response creates or updates a MailerLite subscriber and adds them to one group.
Create the group and any custom fields you want to fill, such as Quiz result or Company size.
Under Connects, add your Typeform account and your MailerLite account.
Create a workflow with Typeform New Form Submission, choose the form and submit a test response.
Add MailerLite Create or Update Subscriber and map the email, name and answer fields.
Add Add Subscriber to a Group, choose the group, test the workflow and switch it on.
1. Trigger in Typeform
New Form Submission
2. Action in MailerLite
Create or Update Subscriber
3. Action in MailerLite
Add Subscriber to a Group
Fields mapped from the earlier steps (a typical setup)
| From Typeform | To MailerLite |
|---|---|
| Email answer | |
| Name answer | Name |
| Quiz outcome | Quiz result field |
| Company size answer | Company size field |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Typeform and MailerLite connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
People land in the group that matches what they told you, so your MailerLite automations send the right series from the first email.
Runs are unlimited on every plan, so a quiz that thousands take adds them all with no task count.
Answers travel from Typeform to MailerLite through your own WordPress server, where you can also keep them.
Yes. Map a Lookup Table result into the group field, or use a Router with an Add Subscriber to a Group step on each path.
No. Create or Update Subscriber updates the existing subscriber with the same email, so their fields change and no second record is made.
Yes. Delete Subscriber From Group takes them out of the group you choose, which works well behind a preferences form.
Yes. Hidden fields such as source or referrer arrive with the response and can be mapped into MailerLite custom fields.
Send Campaign is available, but most people let MailerLite automations react to the group instead, so each person gets the series at their own pace.
Did not find your answer? You can browse the help center or ask us directly.
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Typeform and HubSpot CRM2 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Typeform integration 1.0, MailerLite integration 1.0.3.
