Ready-made templateSave each new WooCommerce customer as a HubSpot contact
Store and CRM share one customer list, so a rep looking at HubSpot sees everyone who has an account in your shop.
New Customer CreatedCreate Contact
View the template
Connect WooCommerce and HubSpot CRM
Your store knows who bought what. HubSpot CRM is where sales and service teams look. FlowMattic passes WooCommerce events from your WordPress site into HubSpot: new customers become contacts, paid orders become deals with line items, new products join the product library, and an unhappy review opens a ticket.
43 triggers 82 actions 6 example workflows 2 ready-made templates Unlimited runs
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When this happens in WooCommerce43 triggers
Do this in HubSpot CRM25 actions
1. TriggerNew Customer Created2. ActionCreate ContactWhen WooCommerce fires New Customer Created, FlowMattic runs Create Contact in HubSpot CRM with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
WooCommerce and HubSpot CRM workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template Record every paid order as a deal with line items
B2B stores and wholesalers see revenue per customer in HubSpot. Each paid order creates a closed deal, and an Iterator adds a line item for every product in the order.
Order PaidCreate DealIteratorCreate Line Item
Add new store products to the HubSpot product library
Sales reps building quotes in HubSpot pick from the same products and prices as the shop, without someone typing them in twice.
New Product CreatedCreate Product
Open a service ticket for one and two star reviews
A Filter checks the rating on each new review. Low ratings create a HubSpot ticket with the review text, so customer service can contact the buyer.
Product ReviewedFilterCreate Ticket
Mark big spenders on their HubSpot contact
When a customer passes the spend level you set, Get Contact finds them and Update Contact sets a VIP property that account managers can filter on.
Customer Total Spend ThresholdGet ContactUpdate Contact
Turn abandoned carts into deals for sales follow-up
For stores selling high-value items, an abandoned cart is a lead. It becomes a deal in an early pipeline stage, so a rep can call before the shopper forgets.
New Cart AbandonmentCreate Deal
More ready-made templates with both apps
Set up: new customers as HubSpot contacts
Once this runs, each customer account created in your store is also a contact in HubSpot CRM.
Connect HubSpot CRM
Open Connects and add HubSpot CRM with a user that can create contacts.
Use New Customer Created
Create a workflow with the WooCommerce New Customer Created trigger and register a test customer to capture the fields.
Create the contact
Add HubSpot Create Contact and map email, names, phone and billing address to HubSpot properties.
Test and switch on
Run the step, find the test contact in HubSpot, then switch the workflow on.
Import the ready-made template
Beginner, about 5 min to set up
1. Trigger in WooCommerce
New Customer Created
-
2. Action in HubSpot CRM
Create Contact
Fields mapped from the earlier steps (a typical setup)
From WooCommerce To HubSpot CRM Email Email Billing first name First name Billing last name Last name Billing phone Phone number Billing company Company name Billing city City
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
- HubSpot CRM has no triggers in FlowMattic, so deal stage changes in HubSpot do not update WooCommerce orders.
- Guest checkouts do not create a WooCommerce customer. Start from Order Paid and use the billing email if guests should reach HubSpot too.
- Update Deal needs the HubSpot deal ID. Save it on the order with Add/Update Custom Fields in the workflow that creates the deal.
- The mapping uses typical WooCommerce billing fields. Add custom HubSpot properties first for anything extra, such as customer type.
Triggers (43)
- New Product CreatedWhen a new product is created
- Product UpdatedWhen a product is updated
- Product DeletedWhen a product is moved to trash
- Restore ProductWhen a product is restored from trash
- New Order CreatedWhen a new order is created
- Order UpdatedWhen an order is updated
- Order DeletedWhen an order is moved to trash
- Restore OrderWhen an order is restored from trash
- New Coupon CreatedWhen a new coupon is created
- New Customer CreatedWhen a new customer profile is created
- Product Added to CartWhen user adds product in cart
- Product Removed from CartWhen a product is removed from cart
- Order Status Set to PendingTriggers when an order status is set to pending
- Order Status Set to FailedTriggers when an order status is set to failed
- Order Status Set to On-holdTriggers when an order status is set to on-hold
- Order Status Set to ProcessingTriggers when an order status is set to processing
- Order Status Set to CompletedTriggers when an order status is set to completed
- Order Status Set to RefundedTriggers when an order status is set to refunded
- Order Status Set to CancelledTriggers when an order status is set to cancelled
- WooCommerce Subscription CreatedTriggers when a subscription is created after a customer purchases a subscription product or products
- WooCommerce Subscription Status UpdatedTriggers immediately after a subscription's status has been changed
- Product ViewedTriggers when a product is viewed on frontend
- Order Note AddedTriggers when a note is added to an order
- Customer Order Count ThresholdTriggers when customer reaches specified completed order count
- Customer Total Spend ThresholdTriggers when customer reaches specified spending amount
- Product Category PurchasedTriggers when a product from specific category is purchased
- Product PurchasedTriggers when a specific product is purchased
- Variable Product PurchasedTriggers when a variable product is purchased
- Variable Subscription PurchasedTriggers when a variable subscription product is purchased
- Order PaidTriggers when an order payment is completed
- Product ReviewedTriggers when a product review is submitted
- Product RefundedTriggers when a product refund is created
- Coupon UpdatedTriggers when a coupon is updated
- Coupon DeletedTriggers when a coupon is deleted
- Coupon RestoredTriggers when a coupon is restored from trash
- Customer UpdatedTriggers when a customer profile is updated
- Customer DeletedTriggers when a customer is deleted
- Product Goes Out of StockTriggers when a product goes out of stock
- Product Back in StockTriggers when a product comes back in stock
- Product Low StockTriggers when a product reaches low stock threshold
- Product Variation Goes Out of StockTriggers when a product variation goes out of stock
- Product Variation Back in StockTriggers when a product variation comes back in stock
- New Cart AbandonmentTriggers when a customer abandons their cart without completing checkout
Actions (57)
- Create New ProductCreate a new product in WooCommerce
- Create Variable ProductCreate a new variable product in WooCommerce
- Create Product VariationCreate a new product variation in WooCommerce
- Update ProductUpdate existing product in WooCommerce
- Create New OrderCreate a new order in WooCommerce
- Create CouponCreate a new coupon
- Apply CouponApply a coupon to the cart
- Add Email(s) to CouponAdd one or more emails to a coupon
- Add Product to CartAdd products to the cart
- Remove Product from CartRemoves the given product from the cart
- Create a CustomerCreate a new customer profile
- Get Customer by IDGet a customer's profile by their ID
- Get Customer by EmailGet a customer's profile by their email
- Get Order by IDGet an order's details by its ID
- Get Orders by EmailGet all orders by email
- Create AttributeCreate a custom product attribute
- Add Attribute TermsAdd terms to the product attribute taxonomy
- Add Product AttributesAdd attributes to the existing product
- Update Product AttributesUpdate product attributes with new values and remove previous values
- Get Product Sales CountGet number of sales for the product by ID
- Add Order NoteAdd a note to the order
- Get Product by IDGet product details by ID
- Get Product by SKUGet product details by SKU
- Get Orders of UserList all completed orders of a user by email or ID
- Change Order StatusChange the status of an order
- Get Customer Total SpentGet total amount spent by a customer
- Get Customer Order CountGet total number of orders placed by a customer
- Get Customer Last OrderGet the last order placed by a customer
- Delete CouponDeletes an existing coupon
- Retrieve Sales ReportGet total sales, refunds, net sales, and order count for a selected date range
- Retrieve Top Sellers ReportGet list of top selling products with quantity sold
- Retrieve Reviews TotalsGet review totals by rating
- Retrieve Products TotalsGet product totals by type
- Retrieve Customers TotalsGet customer totals report
- Retrieve Coupons TotalsGet coupon totals by discount type
- Retrieve Orders TotalsGet order totals by status
- Retrieve a List of RefundsGet list of refunds for an order
- Fetch Coupon DetailsRetrieves coupon details by coupon code or ID
- Add/Update Custom FieldsAdds or update custom fields on specific order
- Create Product ReviewCreate a new product review
- Create Product TagCreate a new product tag
- Create Product CategoryCreate a new product category
- Delete CustomerDelete a customer account
- Delete Product TagDelete a product tag
- List All OrdersRetrieve a list of all orders
- Retrieve Product by Name/SlugGet product details by product name or slug
- Update CouponUpdate an existing coupon
- Update CustomerUpdate customer details
- Get All CustomersRetrieve a list of all customers
- Get All ProductsRetrieve a list of all products
- Get Product VariationGet variation details by product and variation ID
- List All Order NotesRetrieve all notes for a specific order
- Update Product VariationUpdate an existing product variation
- Send Abandoned Cart EmailSend a recovery email to customers with abandoned carts
- Check Cart StatusCheck if a cart is abandoned, recovered, or active
- Update Product PriceManage the regular price or sale price of an existing Product or Variation by SKU or ID
- Update Product Stock QuantityManage the stock quantity and stock status of an existing Product or Variation by SKU or ID
Actions (25)
- Create ContactCreates a Contact in HubSpot
- Update ContactUpdate an existing contact in HubSpot
- Archive ContactArchive an existing contact in HubSpot
- Get ContactGets a contact
- Create DealCreates a deal in HubSpot
- Update DealUpdates an existing deal in HubSpot
- Archive DealArchive an existing deal in HubSpot
- Get DealGets a deal
- Create CompanyCreates a Company in HubSpot
- Update CompanyUpdates an existing Company in HubSpot
- Get CompanyGets a company
- Archive CompanyArchive an existing company in HubSpot
- Create ProductCreates a Product in HubSpot
- Update ProductUpdates an existing Product in HubSpot
- Archive ProductArchive an existing product in HubSpot
- Get ProductGets a product
- Create Line ItemCreate a line item in HubSpot
- Get Line ItemGets a line item
- Archive Line ItemArchive a line item in HubSpot
- Create TicketCreates a ticket in HubSpot
- Update TicketUpdates an existing ticket in HubSpot
- Archive TicketArchive an existing ticket in HubSpot
- Get TicketGets a ticket
- Add Contact To ListAdds a contact to a specific static list
- Remove Contact from ListRemoves a contact from a specific static list
Why run this pair with FlowMattic
WooCommerce and HubSpot CRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Shop data leaves only as mapped
Orders are read from your own WooCommerce database, and only the fields you map are sent to HubSpot.
No extra cost per order
Runs are unlimited, so a store with thousands of orders a month syncs every one on the same plan.
Sales and service see purchases
Deals, line items and tickets put buying history in front of the people who talk to customers.
Common questions
Can WooCommerce orders create HubSpot deals?
Yes. Start from Order Paid or Order Status Set to Completed, then add HubSpot Create Deal with the order total and customer. Add Create Line Item inside an Iterator if you want each product listed on the deal.
What about customers who already exist in HubSpot?
Run Get Contact first and add a Router. One path updates the existing contact with Update Contact, the other creates a new one with Create Contact.
Can HubSpot changes update my store?
Not in this pair. HubSpot CRM has no triggers in FlowMattic, so the data moves from WooCommerce to HubSpot. Order changes are made in WooCommerce and flow from there.
Can refunds show in HubSpot?
Yes. Order Status Set to Refunded can run Update Deal to move the deal to a lost or refunded stage, as long as the deal ID was saved when the deal was created.
Did not find your answer? You can browse the help center or ask us directly.
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Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.
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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce integration 2.2.2, HubSpot CRM integration 1.3.0.