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Connect FluentCRM and HubSpot CRM

Keep marketing in FluentCRM and give sales the same people in HubSpot CRM. FlowMattic watches contacts, tags, companies and email clicks on your WordPress site and creates or updates the matching HubSpot records, so nobody exports a CSV on Friday to bring the two lists back in line.

20 triggers 76 actions 7 example workflows 1 ready-made template Unlimited runs

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When this happens in FluentCRM20 triggers

Do this in HubSpot CRM25 actions

1. TriggerNew Contact Created
2. ActionCreate Contact

When FluentCRM fires New Contact Created, FlowMattic runs Create Contact in HubSpot CRM with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

FluentCRM and HubSpot CRM workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

FluentCRM app icon HubSpot CRM app icon Ready-made template

Create a HubSpot contact for every new FluentCRM contact

Anyone who joins your list on WordPress shows up in HubSpot with name, email and phone, so a sales rep can see the person before the first call.

New Contact CreatedCreate Contact

View the template
FluentCRM app icon HubSpot CRM app icon

Open a deal when a contact is tagged as sales-ready

Your nurture sequence or a teammate adds a tag such as Demo requested. A Filter checks the tag, and HubSpot gets a new deal in the first stage of your pipeline.

Contact Added to TagsFilterCreate Deal

FluentCRM app icon HubSpot CRM app icon

Pass profile edits in FluentCRM on to HubSpot

When a subscriber corrects a phone number or a teammate fills in a job title, the HubSpot contact receives the same values instead of drifting out of date.

Contact UpdatedUpdate Contact

FluentCRM app icon HubSpot CRM app icon

Mirror FluentCRM companies as HubSpot companies

B2B sites that group contacts by company in FluentCRM get the same account records in HubSpot, ready for deals and contacts to be associated with them.

Company CreatedCreate Company

FluentCRM app icon HubSpot CRM app icon

Put pricing-page clickers on a HubSpot follow-up list

Email Clicked fires for every link, so a Filter keeps only clicks on your pricing or booking URL. Those people land on a static list your sales team works through.

Email ClickedFilterAdd Contact To List

FluentCRM app icon HubSpot CRM app icon

Archive the HubSpot contact when someone is deleted in FluentCRM

A deletion request handled in FluentCRM should not leave a live copy in your sales CRM. The matching HubSpot contact is archived in the same run.

Contact DeletedArchive Contact

FluentCRM app icon HubSpot CRM app icon

Send a saved FluentCRM segment to HubSpot every Monday

For contacts who were already in FluentCRM before the workflow existed, a weekly run reads a segment, loops over it and creates each person in HubSpot.

ScheduleGet Contact by SegmentIteratorCreate Contact

Set up: new FluentCRM contacts in HubSpot

When you finish, each contact created in FluentCRM is added to HubSpot CRM as a contact with the fields you mapped.

  1. Connect HubSpot CRM

    Open Connects in FlowMattic and add a HubSpot CRM connection with an account allowed to create contacts.

  2. Pick the FluentCRM trigger

    Create a workflow, choose FluentCRM and New Contact Created, then add a test contact in FluentCRM so FlowMattic captures a sample.

  3. Add Create Contact

    Add a HubSpot CRM step with Create Contact and map the FluentCRM fields to HubSpot properties.

  4. Test and switch on

    Run the step with the captured contact, check the record in HubSpot, then switch the workflow on.

Import the ready-made template Intermediate, about 5 min to set up
Create a HubSpot contact for every new FluentCRM contact Template
  1. FluentCRM app icon 1. Trigger in FluentCRM New Contact Created
  2. HubSpot CRM app icon 2. Action in HubSpot CRM Create Contact

    Fields mapped from the earlier steps (a typical setup)

    From FluentCRMTo HubSpot CRM
    EmailEmail
    First nameFirst name
    Last nameLast name
    PhonePhone number
    SourceLead source
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

  • HubSpot CRM has no triggers in FlowMattic, so every workflow here starts in FluentCRM or on a Schedule. Changes made in HubSpot do not flow back to FluentCRM.
  • HubSpot actions archive records rather than delete them, so the deletion example moves the contact to HubSpot's archive.
  • Contact Updated fires on any change to the contact. Add a Filter if only certain fields should reach HubSpot.
  • FluentCRM custom fields need a matching HubSpot property to map to, so create those properties in HubSpot first.
FluentCRM app icon

FluentCRM

Integration page

Triggers (20)

  • New Contact CreatedTriggers when a new contact is created in FluentCRM.
  • Contact UpdatedTriggers when a contact is updated in FluentCRM.
  • Contact Custom Fields UpdatedTriggers when a contact custom field is updated in FluentCRM.
  • Contact Added to ListsTriggers when a contact is added to one or more lists in FluentCRM.
  • Contact Removed From ListsTriggers when a contact is removed from one or more lists in FluentCRM.
  • Contact Added to TagsTriggers when a contact is added to one or more tags in FluentCRM.
  • Contact Removed From TagsTriggers when a contact is removed from one or more tags in FluentCRM.
  • Contact Status Change to SubscribedTriggers when contact status is changed to subscribed
  • Contact Status Change to UnsubscribedTriggers when a contact is unsubscribed from a list in FluentCRM.
  • Company CreatedTriggers when a new company is created in FluentCRM.
  • Company UpdatedTriggers when a company is updated in FluentCRM.
  • Company DeletedTriggers when a company is deleted in FluentCRM.
  • Company Assigned to ContactTriggers when a company is assigned to a contact in FluentCRM.
  • Company Unassigned from ContactTriggers when a company is unassigned from a contact in FluentCRM.
  • Email OpenedTriggers when a contact opens an email for first time.
  • Email ClickedTriggers when a contact clicks a link in an email.
  • Email UnsubscribedTriggers when a contact unsubscribes via email.
  • Contact DeletedTriggers when a contact is deleted from FluentCRM.
  • Email BouncedTriggers when an email bounces for a contact.
  • Campaign SentTriggers when a campaign has finished sending all emails and is archived

Actions (51)

  • Create or Update ContactCreates a new contact or updates an existing contact in FluentCRM based on email address.
  • Create ContactCreates a new contact in FluentCRM.
  • Get Contact by EmailRetrieves a contact from FluentCRM by their email address.
  • Get Contact by Contact IDRetrieves a contact from FluentCRM by their contact ID.
  • Get Contact by User IDRetrieves a contact from FluentCRM by their user ID.
  • Get Contact by Tag IDsRetrieves contacts from FluentCRM by one or more tag IDs.
  • Get Contact by List IDsRetrieves contacts from FluentCRM by one or more list IDs.
  • Get Contact by StatusRetrieves contacts from FluentCRM by their subscription status.
  • Get Contact by SegmentRetrieves contacts from FluentCRM by a specific segment.
  • Add Note to ContactAdds a note to an existing contact in FluentCRM.
  • Get Contact NotesRetrieves all notes for a specific contact in FluentCRM.
  • Add Event to ContactAdds an event to an existing contact in FluentCRM.
  • Add Lists to ContactAdds one or more lists to an existing contact in FluentCRM.
  • Remove Lists From ContactRemoves one or more lists from an existing contact in FluentCRM.
  • Add Tags to ContactAdds one or more tags to an existing contact in FluentCRM.
  • Remove Tags From ContactRemoves one or more tags from an existing contact in FluentCRM.
  • Create or Update TagCreates a new tag or updates an existing tag in FluentCRM.
  • Create ListCreates a new contact list in FluentCRM for organizing subscribers.
  • Create or Update CompanyCreates a new company or updates an existing company in FluentCRM based on company name.
  • Create CompanyCreates a new company in FluentCRM.
  • Update CompanyUpdates an existing company in FluentCRM.
  • Delete CompanyPermanently removes a company from FluentCRM.
  • Assign Company to ContactAssigns an existing company to a contact in FluentCRM.
  • Remove Company from ContactRemoves an existing company from a contact in FluentCRM.
  • Add Note to CompanyAdds a note to an existing company in FluentCRM.
  • Get Company NotesRetrieves all notes for a specific company in FluentCRM.
  • List Email TemplatesRetrieves a list of email templates from FluentCRM.
  • Create Email TemplateCreates a FluentCRM email template using a FlowMattic email template. The processed HTML from FlowMattic will be used for the FluentCRM template.
  • Update Email TemplateUpdates an existing email template in FluentCRM.
  • Create CampaignCreates a new email campaign in FluentCRM with specified settings and content.
  • Delete CampaignPermanently removes an email campaign from FluentCRM.
  • List SequencesRetrieves a list of email sequences from FluentCRM.
  • Create SequenceCreates a new email sequence (automation funnel) in FluentCRM with trigger settings.
  • Add Email to SequenceAdds a new email to an existing sequence in FluentCRM.
  • Add Subscriber to SequenceEnrolls a contact into an existing email sequence in FluentCRM.
  • Delete SequencePermanently removes an email sequence from FluentCRM.
  • Remove Subscriber from SequenceUnenrolls a contact from an existing email sequence in FluentCRM.
  • Send Email to ContactSends an email to a contact in FluentCRM.
  • Send Email by TemplateSends an email to a contact using a specific template in FluentCRM.
  • Send Email by CampaignSends an email to a contact using a specific campaign in FluentCRM.
  • Get Contacts Who Opened EmailRetrieves a list of contacts who opened an email from specific campaign in FluentCRM.
  • Get Contacts Who Clicked EmailRetrieves a list of contacts who clicked on an email from specific campaign in FluentCRM.
  • Get Contacts Who Unsubscribed from EmailRetrieves a list of contacts who unsubscribed from an email from specific campaign in FluentCRM.
  • Get Contacts Who Did Not Open EmailRetrieves a list of contacts who did not open an email from specific campaign in FluentCRM.
  • Add Purchase to ContactAdds purchase/order data to a FluentCRM contact from any source (EDD, WooCommerce, custom plugins). Enables purchase-based segmentation and automation.
  • Delete ContactPermanently removes a contact from FluentCRM.
  • Update Contact StatusUpdates the subscription status of a contact (subscribed, unsubscribed, pending, bounced).
  • Get All ListsRetrieves all available contact lists from FluentCRM.
  • Get All TagsRetrieves all available contact tags from FluentCRM.
  • Delete TagPermanently removes a tag from FluentCRM.
  • Delete ListPermanently removes a contact list from FluentCRM.
HubSpot CRM app icon

HubSpot CRM

Integration page

Actions (25)

  • Create ContactCreates a Contact in HubSpot
  • Update ContactUpdate an existing contact in HubSpot
  • Archive ContactArchive an existing contact in HubSpot
  • Get ContactGets a contact
  • Create DealCreates a deal in HubSpot
  • Update DealUpdates an existing deal in HubSpot
  • Archive DealArchive an existing deal in HubSpot
  • Get DealGets a deal
  • Create CompanyCreates a Company in HubSpot
  • Update CompanyUpdates an existing Company in HubSpot
  • Get CompanyGets a company
  • Archive CompanyArchive an existing company in HubSpot
  • Create ProductCreates a Product in HubSpot
  • Update ProductUpdates an existing Product in HubSpot
  • Archive ProductArchive an existing product in HubSpot
  • Get ProductGets a product
  • Create Line ItemCreate a line item in HubSpot
  • Get Line ItemGets a line item
  • Archive Line ItemArchive a line item in HubSpot
  • Create TicketCreates a ticket in HubSpot
  • Update TicketUpdates an existing ticket in HubSpot
  • Archive TicketArchive an existing ticket in HubSpot
  • Get TicketGets a ticket
  • Add Contact To ListAdds a contact to a specific static list
  • Remove Contact from ListRemoves a contact from a specific static list

Why run this pair with FlowMattic

FluentCRM and HubSpot CRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Contact data starts on your own site

FluentCRM data stays in your WordPress database and passes through your server on its way to HubSpot, with no extra service holding a copy.

Big lists cost nothing extra

Runs are unlimited on every plan, so syncing ten thousand subscribers costs the same as syncing ten.

One sync, two teams

Marketing keeps its tags, sequences and campaigns in FluentCRM while sales works deals in HubSpot, and the contact record is the same in both.

Common questions

Can HubSpot changes update FluentCRM?

Not in this pair. HubSpot CRM has no triggers in FlowMattic, so the data moves from FluentCRM to HubSpot. Keep FluentCRM as the place where contact details are edited and let the workflows copy them across.

Will tags in FluentCRM show up in HubSpot?

Tags themselves are not copied, but you can act on them. Start from Contact Added to Tags and either open a deal, add the person to a static list or write the tag name into a HubSpot contact property.

How do I bring my existing FluentCRM contacts into HubSpot?

Use a Schedule trigger with Get Contact by Segment, Get Contact by List IDs or Get Contact by Tag IDs, loop over the results with Iterator and create each person with Create Contact. Run it once or keep it weekly.

Do I need a paid HubSpot plan?

The actions here create and update standard HubSpot objects: contacts, companies, deals, tickets and lists. Check that your HubSpot account includes the objects you plan to write to, such as static lists, before building the workflow.

Can one workflow update the contact and open a deal at once?

Yes. Add Update Contact and Create Deal as two steps after the same FluentCRM trigger. A Router can decide which contacts get a deal and which only get the profile update.

Did not find your answer? You can browse the help center or ask us directly.

Start automating FluentCRM and HubSpot CRM

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. FluentCRM integration 2.1.1, HubSpot CRM integration 1.3.0.