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Marketing Automation · Marketing

Reward engaged readers and re-hook the quiet ones

On a CRM activity update, a Branch checks an engagement score — highly engaged contacts get an ambassador invite, low-engagement ones get a re-hook email. Uses a Branch.

FluentCRMFluentCRM BranchBranch EmailEmail
~8 min setup used by 1.7k sites

Free · import into FlowMattic in one click

How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

FluentCRM → Branch → Email
4 steps
FluentCRM
TRIGGER
FluentCRM · Contact Custom Fields Updated
The workflow starts automatically when a contact custom field is updated in FluentCRM in FluentCRM. FlowMattic captures that data for the steps below.
Branch
LOGIC
Branch · Highly engaged (score 70+)?
The Branch evaluates "Highly engaged (score 70+)?": when it's true the Yes path runs, otherwise the No path runs — two outcomes, one workflow.
Email
ACTION
Email · Send Email
On the Yes path (condition met) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Email
ACTION
Email · Send Email
On the No path (otherwise) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

Ready to automate your WordPress site?

Download this workflow free, or grab FlowMattic and own every automation on your site — no per-task fees, ever.