SureForms captures leads and sign-ups on your WordPress pages, and FlowMattic saves each response to Google Sheets. Check the sheet for an existing email before adding someone, tell waitlist sign-ups their place in the queue, clean up emails and phone numbers and keep feedback apart from leads. For site owners running launches, waitlists and lead forms.
7 triggers 19 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in SureForms1 trigger
Do this in Google Sheets19 actions
1. TriggerNew Form Submission2. ActionAdd New RowWhen SureForms fires New Form Submission, FlowMattic runs Add New Row in Google Sheets with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEvery response lands in the sheet with its fields in order, so the person who follows up has the full list without opening WordPress.
New Form SubmissionAdd New Row
View the template Lookup Row Data searches the email column first. A Filter stops the run when the email is found, so people who sign up twice appear once.
New Form SubmissionLookup Row DataFilterAdd New Row
After the row is added, Get Row Count gives the new total, and an email tells the person they are number 214 on the list, which gives them something to share.
New Form SubmissionAdd New RowGet Row CountEmail (SMTP)
Text Formatter lower-cases emails and strips spaces from phone numbers, so later lookups match and the list imports into other tools without errors.
New Form SubmissionText FormatterAdd New Row
A Router checks which SureForms form sent the response. Leads go to the sales tab and feedback goes to a product tab, each with its own columns.
New Form SubmissionRouterAdd New Row
Date/Time Formatter splits the submission time into a date and an hour, written to their own columns, so a pivot table shows which launch email brought the rush.
New Form SubmissionDate/Time FormatterAdd New Row
Once set up, every response to the SureForms form you choose is added to your sheet as a row.
Under Connects, add a Google Sheets connection that can edit your spreadsheet. SureForms runs on your site and needs no connection.
Create a workflow with the SureForms New Form Submission trigger and send a test response from the page.
Add Google Sheets Add New Row, choose the spreadsheet and tab, and map each field to its column.
Test the step, check the row in the sheet and switch the workflow on.
1. Trigger in SureForms
New Form Submission
2. Action in Google Sheets
Add New Row
Fields mapped from the earlier steps (a typical setup)
| From SureForms | To Google Sheets |
|---|---|
| Name | Name |
| Phone | Phone |
| Source page | Page |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
SureForms and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
SureForms and FlowMattic run on the same WordPress site, so responses go straight from your server to the sheet.
Runs are unlimited, so a waitlist that fills with thousands of sign-ups in a day runs on the plan you have.
Duplicate checks and formatting run before the row is written, so the sheet is ready to import into an email tool.
Create a workflow with the SureForms New Form Submission trigger, add Google Sheets Add New Row and map the fields to columns. Send a test response, then switch the workflow on.
Yes. Add Lookup Row Data on the email column before Add New Row, then a Filter that continues only when no row was found.
No. SureForms is a WordPress plugin on the same site as FlowMattic, so the trigger reads responses directly. Only Google Sheets needs a connection.
Yes. Add Email (SMTP) after Add New Row with the person's email as the recipient. Get Row Count can add their position on a waitlist to the message.
Did not find your answer? You can browse the help center or ask us directly.
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30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. SureForms integration 1.0, Google Sheets integration 2.2.4.
