Connect Gumroad and Google Sheets

Creators sell ebooks, courses, templates and memberships on Gumroad. Google Sheets is a simple place to total income per product, plan launches and keep a buyer list. FlowMattic adds each Gumroad sale to a sheet from your own WordPress site, with the product, price and buyer email in the columns you choose.

Try FlowMattic free See example workflows

7 triggers 19 actions 6 example workflows 2 ready-made templates Unlimited runs

Try a pairing

When this happens in Gumroad1 trigger

Do this in Google Sheets19 actions

1. TriggerNew Sale

2. ActionAdd New Row

When Gumroad fires New Sale, FlowMattic runs Add New Row in Google Sheets with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Gumroad and Google Sheets workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Log every new Gumroad sale in a sheet

Each sale adds a row with the product, price, buyer email and date, giving you an income record you can total by month for your accountant.

New SaleAdd New Row

View the template

Give each product its own sales tab

A Router reads the product name, so your template pack, your course and your newsletter each have a tab with their own buyers and totals.

New SaleRouterAdd New Row

Convert prices before they are logged

Check how the price arrives in a test sale. If it is in cents, Number Formatter divides it into a normal amount, so totals in the sheet need no fixing.

New SaleNumber FormatterAdd New Row

Spot repeat buyers on a customer tab

Look up the buyer's email on a Customers tab and update their row with the latest product, so you can see who buys more than once and invite them to a beta.

New SaleLookup Row DataUpdate Row

Add a month column for income reports

Date/Time Formatter turns the sale time into a month and year, so one SUMIF per month gives the income figures for your tax return.

New SaleDate/Time FormatterAdd New Row

Log the sale and send a personal thank-you

After the row is written, Email (SMTP) sends a short note from your own address with a link to your community or a bonus, separate from Gumroad's receipt.

New SaleAdd New RowEmail (SMTP)

Set up: every sale as a row

At the end, each purchase of one of your Gumroad products is added as a row to your sales sheet.

Prepare the sales tab
Add headers such as Sale ID, Date, Product, Price, Buyer email and Country.
Connect Gumroad and Google
Under Connects, add your Gumroad account and a Google account that can edit the sales spreadsheet.
Trigger on New Sale
Create a workflow with the Gumroad New Sale trigger and make a test purchase, for example of a free or discounted product, so the fields are captured.
Write the sale
Add Google Sheets Add New Row, map the sale fields to the headers, test it and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

From Gumroad	To Google Sheets
Sale ID	Sale ID
Sale timestamp	Date
Product name	Product
Price	Price
Email	Buyer email
Country	Country

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Every workflow here starts from New Sale. Refunds and cancellations are not part of these examples, so adjust those rows by hand.
Check the price format in your captured sale before building totals; a Number Formatter step fixes it if needed.
The fields above are examples. Custom fields you ask buyers for at checkout also arrive and can be mapped to their own columns.

Gumroad

Integration page

Triggers (1)

New SaleTriggers when one of your products is purchased.

Google Sheets

Integration page

Triggers (6)

New Spreadsheet RowTrigger when a new row is added to the spreadsheet
New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
Update Cell DataTrigger when any cell is updated in the spreadsheet
Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet

Actions (19)

Add New RowAdd a new row with mapped data
Update RowUpdate existing row in specific spreadsheet with mapped data
Delete RowDelete row by ID in specific spreadsheet
Clear Row DataClear data or row by ID in specific spreadsheet
Lookup Row DataSearch for data in specific spreadsheet
Get Cell DataGet data for particular cell in specific spreadsheet
Update Cell DataUpdate data for particular cell in specific spreadsheet
Get Row CountGet total number of rows in specific spreadsheet
Get Row DataGet rows data from the sheet based on specified range
Create Spreadsheet ColumnCreate a new column in specific spreadsheet
Create New SheetCreate a new sheet in specific spreadsheet
Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
Copy SheetCopy a sheet to another or within the same spreadsheet
Get RowsRetrieve rows in JSON format for use with Iterator
Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library

Why run this pair with FlowMattic

Gumroad and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Your income in one sheet

All products and launches land in one spreadsheet you can total, chart and share with an accountant.

Launch days cost the same

Runs are unlimited, so a launch with thousands of sales needs no bigger FlowMattic plan than a quiet week.

Buyer data on your own site

Sales pass through your WordPress site into your sheet, so your buyer list does not depend on another automation account.

Common questions

How do I connect Gumroad to Google Sheets?

Add both accounts under Connects, start a workflow with the Gumroad New Sale trigger and add a Google Sheets Add New Row step. Map the product, price and buyer email to your columns, test and switch it on.

Can I split sales by product?

Yes. A Router after New Sale can send each product to its own tab, or you can keep one tab with a Product column and use a pivot table.

Why do my prices look too large?

Some sale data gives the price in cents. Add a Number Formatter step that divides by 100 before the row is written.

Can I keep one row per customer?

Yes. Look up the buyer email on a Customers tab with Lookup Row Data and use Update Row when a match is found, alongside the full sales log.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Gumroad and Google Sheets

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

Try FlowMattic free See pricing

30-day money-back guarantee Unlimited workflows and runs Self-hosted

Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Gumroad integration 1.0.0, Google Sheets integration 2.2.4.