Gumroad sells your ebooks, courses, templates and memberships. FlowMattic posts each sale to Slack, so creators and small teams see launches unfold, know which product is selling and can thank big buyers personally. A co-author, editor or community manager can follow sales without needing access to your Gumroad account.
1 trigger 14 actions 6 example workflows 2 ready-made templates Unlimited runs
When this happens in Gumroad1 trigger
Do this in Slack14 actions
1. TriggerNew Sale2. ActionSend Channel MessageWhen Gumroad fires New Sale, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEach sale shows up with the product and price, so you and your collaborators can follow a launch together without sharing your Gumroad login.
New SaleSend Channel Message
View the template A Router reads the product name and posts sales of the course, the template pack and the membership to separate channels, so each collaborator sees their product.
New SaleRouterSend Channel Message
A Counter adds up sales and Set Channel Topic shows the running total, so the launch channel always shows how many copies have sold so far.
New SaleCounterSet Channel Topic
A Filter keeps sales of your top tier or above a set price, and you get a direct message so those buyers receive a personal thank-you or onboarding call.
New SaleFilterSend Direct Message
For memberships or coaching products, Slack sets the community manager a reminder three days after purchase to check the buyer has joined the community.
New SaleAdd Reminder
Number Formatter turns the price from Gumroad's raw amount into a readable figure with the currency, so a busy sales channel is easy to scan.
New SaleNumber FormatterSend Channel Message
At the end, each Gumroad sale is posted to your Slack channel with the product, price and buyer's email.
In FlowMattic, open Connects and add Slack with the account that should post sale messages.
Create a workflow, choose Gumroad and the New Sale trigger, and follow the steps shown to connect your Gumroad account.
Buy one of your products with a discount code or a zero price, so FlowMattic captures the sale fields.
Add Send Channel Message, pick the channel and map the product name, price and email. Test it and switch it on.
1. Trigger in Gumroad
New Sale
2. Action in Slack
Send Channel Message
Fields mapped from the earlier steps (a typical setup)
| From Gumroad | To Slack |
|---|---|
| Product name | Message: product |
| Price | Message: price |
| Message: buyer | |
| Variants | Message: tier |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Gumroad and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Co-authors, editors and community managers follow each product's sales in Slack, while the Gumroad account stays yours.
Filters and direct messages make sure top-tier customers hear from you, not only from an automated receipt.
FlowMattic runs on your own WordPress site with unlimited runs, so a viral launch does not change what you pay.
Connect Slack in FlowMattic, start a workflow with the Gumroad New Sale trigger and add Send Channel Message. Map the product, price and email, make a test sale and switch the workflow on.
Yes. Add a Router after New Sale with one path per product name or permalink, and point each path's Send Channel Message step at that product's channel.
Gumroad often sends the price in cents. Use Number Formatter to divide it and add the currency before it goes into the message, and check the result with a test sale.
Yes. Leave the email field out of the message, or post it only to a private channel with Send Private Channel Message for the people who handle support.
Did not find your answer? You can browse the help center or ask us directly.
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30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Gumroad integration 1.0.0, Slack integration 1.0.
