Connect Convertbox and Google Sheets

Convertbox captures leads from slide-ins, popups and multi-step boxes on your site, often with segmentation answers attached. FlowMattic writes each submission to Google Sheets, so marketers can see which box produced the lead and what the visitor chose, and hand a clean list to sales or a client without exporting from Convertbox.

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7 triggers 19 actions 6 example workflows 2 ready-made templates Unlimited runs

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When this happens in Convertbox1 trigger

Do this in Google Sheets19 actions

1. TriggerNew Lead Submission

2. ActionAdd New Row

When Convertbox fires New Lead Submission, FlowMattic runs Add New Row in Google Sheets with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Convertbox and Google Sheets workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Add each Convertbox lead to a Google Sheet

Every submission becomes a row with the email, name, box and page, a list of on-site sign-ups the whole team can open.

New Lead SubmissionAdd New Row

View the template

Ready-made template

Give each lead a running number

A Counter adds one for every submission and the number goes in the first column. Giveaways and early-access lists can then tell people their place or pick winner number 100.

New Lead SubmissionCounterAdd New Row

View the template

Put each box's leads on its own tab

A Router reads the box or campaign name, so the exit-intent popup, the blog slide-in and the webinar box each fill a tab and their results can be compared.

New Lead SubmissionRouterAdd New Row

Keep only leads who picked a buying answer

Multi-step boxes ask what the visitor needs. A Filter passes leads who chose an answer such as ready to buy, so the sales sheet holds people worth calling.

New Lead SubmissionFilterAdd New Row

Update repeat sign-ups instead of adding them twice

Visitors who opt in through a second box are found by email. The Router adds the new box to their row, so the list stays one row per person with every box they used.

New Lead SubmissionLookup Row DataRouterUpdate RowAdd New Row

Email the lead magnet once the row is saved

After the lead is logged, an email from your own server sends the checklist or discount the box promised, with the address taken from the submission.

New Lead SubmissionAdd New RowEmail (SMTP)

Set up: Convertbox leads in a sheet

At the end, each lead submitted through your Convertbox boxes adds a row to Google Sheets.

Prepare the sheet
Add a header row such as Date, Email, First name, Box, Page and Answer.
Trigger on New Lead Submission
Create a workflow with Convertbox and New Lead Submission, and copy the webhook URL the trigger shows.
Send leads from Convertbox
In your Convertbox box settings, add that URL as the webhook for submissions, then submit the box once on your site.
Write the row
Connect Google Sheets, add Add New Row, map the captured fields to columns, test and switch on.

Import the ready-made template Beginner, about 5 min to set up

From Convertbox	To Google Sheets
Email	Email
First name	First name
Box name	Box
Page URL	Page
Segment answer	Answer

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

The fields depend on what each box asks, so the mapping above is an example. Submit every box you use once so FlowMattic sees all their fields.
Each box needs the webhook added in Convertbox. A box without it will not send leads to the workflow.
A visitor who fills in two boxes sends two submissions. Use the lookup example to keep one row per email.

Convertbox

Integration page

Triggers (1)

New Lead SubmissionTriggers when a new lead is submitted

Google Sheets

Integration page

Triggers (6)

New Spreadsheet RowTrigger when a new row is added to the spreadsheet
New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
Update Cell DataTrigger when any cell is updated in the spreadsheet
Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet

Actions (19)

Add New RowAdd a new row with mapped data
Update RowUpdate existing row in specific spreadsheet with mapped data
Delete RowDelete row by ID in specific spreadsheet
Clear Row DataClear data or row by ID in specific spreadsheet
Lookup Row DataSearch for data in specific spreadsheet
Get Cell DataGet data for particular cell in specific spreadsheet
Update Cell DataUpdate data for particular cell in specific spreadsheet
Get Row CountGet total number of rows in specific spreadsheet
Get Row DataGet rows data from the sheet based on specified range
Create Spreadsheet ColumnCreate a new column in specific spreadsheet
Create New SheetCreate a new sheet in specific spreadsheet
Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
Copy SheetCopy a sheet to another or within the same spreadsheet
Get RowsRetrieve rows in JSON format for use with Iterator
Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library

Why run this pair with FlowMattic

Convertbox and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

See which box brings the leads

With the box and page in each row, a pivot table shows which popups and pages earn their place on the site.

Lead data stays on your server

Emails and answers go from Convertbox through your own WordPress site to Google, not through another automation account.

Big launches cost the same

Runs are unlimited, so a launch week that brings thousands of opt-ins costs no more to log than a normal one.

Common questions

How do Convertbox leads get to Google Sheets?

Convertbox posts each submission to the webhook URL from the New Lead Submission trigger. FlowMattic then runs Add New Row with the fields you mapped.

Can I include segmentation answers?

Yes. Answers from multi-step boxes arrive with the submission. Map each one to a column, or filter on them to send buyers and browsers to different tabs.

Can I number leads in order of sign-up?

Yes. Add a Counter before Add New Row and map its value to a number column. Each submission gets the next number.

Do I need one workflow per box?

No. Several boxes can use the same webhook URL. Route on the box name inside the workflow if you want their leads on separate tabs.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Convertbox and Google Sheets

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Convertbox integration 1.0, Google Sheets integration 2.2.4.