Many teams send email from Mailchimp and sell from HubSpot CRM. FlowMattic copies what happens in your Mailchimp audience into HubSpot from your WordPress site: new subscribers become contacts, profile edits and address changes update them, and cleaned or unsubscribed addresses are flagged so sales knows who not to email.
6 triggers 41 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in Mailchimp6 triggers
Do this in HubSpot CRM25 actions
1. TriggerNew Subscriber2. ActionCreate ContactWhen Mailchimp fires New Subscriber, FlowMattic runs Create Contact in HubSpot CRM with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateNewsletter sign-ups become CRM contacts with name and email, so sales can see who has shown interest without exporting the audience.
New SubscriberCreate Contact
View the template If your signup form has a Request a quote checkbox, a Filter picks those subscribers out. They get a contact and a deal in your pipeline in one run.
New SubscriberFilterCreate ContactCreate Deal
When a subscriber updates their preferences or company name in Mailchimp, Get Contact finds the HubSpot record and Update Contact writes the new values.
Profile UpdatesGet ContactUpdate Contact
A person who leaves the Mailchimp audience is removed from the matching static list in HubSpot, so list-based reports and sales sequences respect the choice.
New UnsubscriberRemove Contact from List
When someone changes their address in Mailchimp, the old address in HubSpot goes stale. This workflow finds the contact and writes the new address.
Email Address ChangesGet ContactUpdate Contact
Mailchimp cleans addresses that keep bouncing. Writing that status to a HubSpot property tells reps the address does not work before they spend time on it.
Cleaned EmailsUpdate Contact
Once this is on, each person who joins your Mailchimp audience appears in HubSpot CRM as a contact.
Under Connects, add Mailchimp with the account that owns the audience.
Add a HubSpot CRM connection with a user that can create contacts.
Create a workflow with Mailchimp New Subscriber, choose the audience, and subscribe a test address so FlowMattic captures the fields.
Add HubSpot Create Contact, map email and merge fields to properties, test the step and switch the workflow on.
1. Trigger in Mailchimp
New Subscriber
2. Action in HubSpot CRM
Create Contact
Fields mapped from the earlier steps (a typical setup)
| From Mailchimp | To HubSpot CRM |
|---|---|
| Email address | |
| FNAME | First name |
| LNAME | Last name |
| PHONE | Phone number |
| Signup source | Lead source |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Mailchimp and HubSpot CRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
The CRM gets each subscriber when they join, instead of from a spreadsheet someone remembers to upload once a month.
There are no per-task charges. A list that gains thousands of subscribers a month runs on the same FlowMattic plan as a small one.
Subscriber details pass through your own server between Mailchimp and HubSpot, with each run logged in your own install.
No. New Subscriber fires for people who join after the workflow is switched on. Import your current audience into HubSpot once with a CSV, then let the workflow handle every new sign-up.
Use Get Contact first and a Router after it. One path updates the existing contact with Update Contact, the other runs Create Contact for someone new.
There is no tag trigger in Mailchimp here, but Profile Updates fires when a subscriber's profile changes. You can copy merge fields and interests into HubSpot properties from that trigger.
You can, with Archive Contact after New Unsubscriber. Think twice first: leaving a newsletter is not the same as ending a customer relationship, so many teams only remove the person from the newsletter list and keep the contact for sales.
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30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Mailchimp integration 2.1.0, HubSpot CRM integration 1.3.0.
