Qualtrics collects mentions and turns feedback into cases. FlowMattic posts each new one to Slack where it can be acted on: complaints to an escalation channel, praise to the team, product issues to their owner, with AI sorting them by tone. For customer experience, social and support teams who track feedback in Qualtrics.
1 trigger 14 actions 6 example workflows 2 ready-made templates Unlimited runs
When this happens in Qualtrics1 trigger
Do this in Slack14 actions
1. TriggerNew Mention or Case2. ActionSend Channel MessageWhen Qualtrics fires New Mention or Case, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEach new mention or case posts its source, text and link to the customer experience channel, so the team sees feedback while there is still time to answer it.
New Mention or CaseSend Channel Message
View the template An AI Agent reads the text and labels it negative, neutral or positive. A Router sends complaints to support, praise to marketing and the rest to a general feed.
New Mention or CaseAI AgentRouterSend Channel Message
A Branch checks the priority or keywords such as refund or legal. Urgent cases post to a private escalation channel where a lead takes ownership.
New Mention or CaseBranchSend Private Channel Message
A Lookup Table matches the case category to its owner's email, Find User by Email finds them in Slack, and a direct message hands over the case.
New Mention or CaseLookup TableFind User by EmailSend Direct Message
Find Message searches the channel for the mention's link. A Filter stops the post when it is already there, so reshared mentions do not post twice.
New Mention or CaseFind MessageFilterSend Channel Message
Text Formatter trims long reviews and comments to a readable length with a link to the full text, so the channel stays easy to scan.
New Mention or CaseText FormatterSend Channel Message
At the end, each new Qualtrics mention or case posts its source, text and link in your customer experience channel.
In FlowMattic, open Connects and add the Slack workspace of your customer experience team.
Create a workflow with Qualtrics and the New Mention or Case trigger, and complete the connection the trigger step asks for.
Wait for a new mention or create a test case in Qualtrics so FlowMattic captures the fields.
Add Slack Send Channel Message, choose the channel, map the source, text and link, test the step and switch the workflow on.
1. Trigger in Qualtrics
New Mention or Case
2. Action in Slack
Send Channel Message
Fields mapped from the earlier steps (a typical setup)
| From Qualtrics | To Slack |
|---|---|
| Source | Message: from |
| Author | Message: author |
| Content | Message: said |
| Link | Message: open |
| Created at | Message: when |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Qualtrics and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Complaints, praise and product issues each land with the team that owns them, while the customer is still waiting for an answer.
Mentions and case details pass through your own WordPress site on the way to Slack, not through another company's automation account.
Runs are unlimited on every FlowMattic plan, so a viral post that brings hundreds of mentions costs nothing extra.
Create a FlowMattic workflow with the Qualtrics New Mention or Case trigger, complete its connection, then add Slack Send Channel Message with the source, text and link mapped.
Yes. Use an AI Agent to label the tone and a Router to send negative items to support or an escalation channel.
Yes. Keep a Lookup Table of categories and owner emails, then use Find User by Email and Send Direct Message.
The trigger covers new mentions and cases. If your Qualtrics setup creates cases from survey responses, those cases come through it too.
Yes. Add an Airtable, Google Sheets or WP Tables step to the same workflow, so each case is posted to Slack and kept in a table.
Did not find your answer? You can browse the help center or ask us directly.
Slack and Google Sheets149 shared templates
Slack and Airtable44 shared templates
Slack and Fluent Forms42 shared templates
Slack and FluentCRM35 shared templates
Slack and ClickUp28 shared templates
Slack and Fluent Support21 shared templates
Slack and WooCommerce18 shared templates
Slack and Notion17 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Qualtrics integration 1.0.0, Slack integration 1.0.
