People who start a chat on your site are often your warmest prospects, but their emails stay in the Tawk.to dashboard. FlowMattic adds chat visitors and offline ticket senders to your Mailchimp audience, with tags and notes that say what they asked about. Site owners and small sales teams can then follow up with the right emails.
9 triggers 16 actions 5 example workflows 1 ready-made template Unlimited runs
When this happens in Tawk.to3 triggers
Do this in Mailchimp16 actions
1. TriggerChat Start2. ActionAdd New MemberWhen Tawk.to fires Chat Start, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateWhen a chat starts, the visitor's name and email from the pre-chat form are added as a Mailchimp member, so the conversation is not the last you hear of them.
Chat StartAdd New Member
View the template After the chat ends, add the member and let a Router apply a Sales, Support or Billing tag, so Mailchimp segments follow what people asked about.
Chat EndAdd New MemberRouterAdd Member Tag
Messages left while you were offline add the sender to Mailchimp and store the ticket subject as a member note, so the reply email has context.
Capture New TicketAdd New MemberAdd Member Note
A Filter checks a consent question in the pre-chat form and continues only when the visitor agreed, so your audience holds people who asked to be there.
Chat StartFilterAdd New Member
An AI Agent step turns the finished chat into a two-line summary, which is saved as a Mailchimp note on the visitor's profile for whoever writes to them next.
Chat EndAI AgentAdd Member Note
When you are done, each visitor who starts a chat and gives an email is added to your Mailchimp audience.
In Tawk.to, turn on a pre-chat form that asks for name and email, so each chat has an address to add.
In FlowMattic, add a Mailchimp connection under Connects with the account that owns the audience.
Create a workflow with Tawk.to Chat Start, follow the setup shown in the trigger, and start a test chat to capture data.
Add Mailchimp Add New Member, pick the audience, map the email and name, test and switch the workflow on.
1. Trigger in Tawk.to
Chat Start
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
| From Tawk.to | To Mailchimp |
|---|---|
| Visitor email | Email address |
| Visitor name | FNAME merge field |
| Chat department | Tag or merge field |
| Page the chat started on | Source merge field |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Tawk.to and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Visitor details go from Tawk.to to Mailchimp through your WordPress server, not another automation account.
Runs are unlimited, so a day with hundreds of chats needs no bigger plan.
Tags and notes record what each person chatted about, so follow-up emails can match their question.
It adds people who chat with you or leave an offline ticket in Tawk.to to a Mailchimp audience. FlowMattic can also tag them by topic, filter on consent and save a note about the conversation.
Chat Start adds them early, which suits a simple list. Chat End is better when you want to tag or summarise based on what was said.
No. Tawk.to has no actions in FlowMattic, so data only flows from Tawk.to into Mailchimp here.
Mailchimp holds one member per email address in an audience, so a returning visitor is not stored as a second member. Tags and notes can still be added each time.
That depends on where you and your visitors are. A consent question in the pre-chat form with a Filter on it is the safe way to add only people who agreed.
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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Tawk.to integration 1.0, Mailchimp integration 2.1.0.
