Airtable is often where contacts are collected first: event lists, partner directories, leads from a sales team. Mailchimp is where they get emailed. FlowMattic adds new Airtable records to your audience with the right tags, and keeps an Airtable log of who joins, who leaves and which campaigns went out. It suits event teams, nonprofits and marketers who report from Airtable.
7 triggers 23 actions 7 example workflows 1 ready-made template Unlimited runs
When this happens in Airtable1 trigger
Do this in Mailchimp16 actions
1. TriggerNew Record2. ActionAdd New MemberWhen Airtable fires New Record, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEach new record with an email becomes an audience member, so a list built in Airtable by your team or a form is ready to email without exporting it.
New RecordAdd New Member
View the template A Lookup Table turns the record's interest value into one of your Mailchimp tags, and Add Member Tag applies it, so segments for each topic fill themselves.
New RecordLookup TableAdd New MemberAdd Member Tag
Records in an Attendees table are added to the audience, and Add Member Note writes the event name and date on the member, so anyone looking them up in Mailchimp sees the history.
New RecordFilterAdd New MemberAdd Member Note
People who sign up through Mailchimp forms land in an Airtable table with their email, name and signup date, where you can link them to other tables and build growth reports.
New SubscriberCreate Record
Each unsubscribe is added to an Unsubscribes table with the date and campaign, so you can see which sends cost you readers when you review the month.
New UnsubscriberDate/Time FormatterCreate Record
New Campaign adds a record with the subject and send details whenever a campaign is created or sent, giving the content team a shared calendar of what went out.
New CampaignCreate Record
Addresses Mailchimp cleans after bounces are listed in Airtable, so whoever owns the source list can correct them where the data came from.
Cleaned EmailsCreate Record
When you are done, every new record in your chosen Airtable table is added to your Mailchimp audience.
In FlowMattic Connects, add your Airtable account and the Mailchimp account that owns the audience.
Create a workflow with Airtable and New Record, choose the base and table, and add a test record so FlowMattic captures its fields.
Add a Filter that continues only when the email field has a value, since a record can exist before anyone fills it in.
Add Mailchimp with Add New Member, pick the audience, map email and name, test it and switch the workflow on.
1. Trigger in Airtable
New Record
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
| From Airtable | To Mailchimp |
|---|---|
| Email address | |
| First name | FNAME merge field |
| Last name | LNAME merge field |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Airtable and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Records travel from Airtable to Mailchimp through FlowMattic on your own WordPress site, not through another automation account.
Runs are unlimited, so pasting five hundred event attendees into Airtable adds every one to Mailchimp without a task bill.
Subscribers, unsubscribes and campaigns logged in Airtable can be linked and charted with the rest of your data.
New records in an Airtable table can add members to a Mailchimp audience with tags and notes, and Mailchimp events such as new subscribers, unsubscribes and campaigns can create Airtable records. Each direction is its own workflow built on the FlowMattic canvas.
Airtable's only trigger here is New Record, so edits to existing records do not start a workflow. New records are the way to add or tag members.
Yes. Put a Router after New Record and give each path its own Add New Member step with a different audience, based on a field such as region or brand.
Mailchimp keeps its own record of unsubscribed addresses. To be safe, add a Filter on a consent field in Airtable so only people who agreed to email are sent.
Yes. Create the record in a Subscribers table, then link it by hand or with another workflow to tables such as Events or Companies.
Did not find your answer? You can browse the help center or ask us directly.
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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Airtable integration 1.1.0, Mailchimp integration 2.1.0.