Connect Facebook Lead Ads and Mailchimp

A lead from a Facebook form is worth most in the first hours, which is when your Mailchimp welcome should reach them. FlowMattic adds each lead to your audience from your WordPress site, tags them by form or answer and keeps their replies as a note, so your email journeys start with context.

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7 triggers 18 actions 6 example workflows 2 ready-made templates Unlimited runs

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When this happens in Facebook Lead Ads1 trigger

Do this in Mailchimp16 actions

1. TriggerNew Lead

2. ActionAdd New Member

When Facebook Lead Ads fires New Lead, FlowMattic runs Add New Member in Mailchimp with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Facebook Lead Ads and Mailchimp workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Subscribe each Facebook lead to your Mailchimp audience

Every person who fills in your lead form joins the audience you pick, ready for the welcome journey that delivers the guide or offer you promised in the ad.

New LeadAdd New Member

View the template

Tag new members with the lead form they came from

Teams running several ads tag each member with the form name, so Mailchimp reports and journeys can tell the webinar leads from the discount leads.

New LeadAdd New MemberAdd Member Tag

Ready-made template

Keep the lead's answers as a Mailchimp note

Questions like budget or timeline do not fit merge fields well. Saving them as a member note means whoever reads the profile sees what the person told you.

New LeadAdd Member Note

View the template

Subscribe only leads who agreed to marketing email

If your form has an optional newsletter question, a Filter checks the answer and only people who said yes are added to the audience.

New LeadFilterAdd New Member

Tag high-intent leads for a faster sales journey

A Router reads the timeline answer. Leads who want to buy this month get a Hot tag that starts a short Mailchimp journey, and the rest get the standard nurture tag.

New LeadRouterAdd Member Tag

Add leads that came in before the workflow

A one-off scheduled run pulls the form's past leads with Retrieve Leads and adds each to the audience, so early sign-ups also get your emails.

ScheduleRetrieve LeadsIteratorAdd New Member

Set up: leads into a Mailchimp audience

Once set up, every new lead from your chosen form is added to the Mailchimp audience you pick.

Connect Facebook Lead Ads
Add a Facebook Lead Ads connection in Connects, signed in with an account that manages the page running the ads.
Connect Mailchimp
Add a Mailchimp connection for the account that holds your audience.
Pick the lead form
Create a workflow with the New Lead trigger, choose the page and form, and send a test lead to capture the answers.
Add the member
Add Mailchimp Add New Member, choose the audience, map email and name to merge fields, test and switch on.

Import the ready-made template about 5 min to set up

From Facebook Lead Ads	To Mailchimp
Email	Email address
First name	FNAME
Last name	LNAME
Phone number	PHONE

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Add Member Tag and Add Member Note work on existing members, so Add New Member must come first for a new lead.
Mailchimp needs an email address. Keep the email question in every lead form you connect.
New Lead is the only Facebook trigger. For leads collected before the workflow existed, use the Retrieve Leads action.
Answers depend on the questions in your form, so the mapping is an example. Add matching merge fields in Mailchimp for any extra answers.

Facebook Lead Ads

Integration page

Triggers (1)

New LeadTriggers when a new lead is created

Actions (2)

Retrieve LeadsRetrieve the leads for specific lead form
Retrieve Lead by Lead IDRetrieve a specific lead by its Lead ID

Mailchimp

Integration page

Triggers (6)

New SubscriberTriggers when a new subscriber is added
New UnsubscriberTriggers when any current subscriber unsubscribes
Profile UpdatesTriggers when a profile updated
Cleaned EmailsTrigger when emails cleaned
Email Address ChangesTrigger when email address changes
New CampaignTriggers when a new campaign is created or sent

Actions (16)

Add New MemberAdd a new member to the list
Add Member TagAdd a new tag to the existing member. New tags will be added if they are not exist.
Remove Member TagRemove a tag from the list member.
Add Member NoteAdd a new note to the existing member.
Delete List MemberRemove a member from the audience list.
Update MemberUpdate an existing member. Fails if the member does not already exist on the list.
Find MemberLook up a member by email and return their full record
Archive MemberArchive a member from the audience list. Their data is kept but they no longer count toward the list size. Reversible (unlike Delete List Member).
Add Member EventRecord a custom event for a member. Useful for triggering customer-journey automations
Add Member to SegmentAdd an existing member to a static segment
Remove Member from SegmentRemove a member from a static segment
Get All MembersFetch a page of members from the audience list
Send CampaignSend an existing campaign by ID
Create CampaignCreate a new regular campaign for an audience list
Create AudienceCreate a new audience list
Make API CallSend a custom request to any Mailchimp Marketing API endpoint. Power-user escape hatch

Why run this pair with FlowMattic

Facebook Lead Ads and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Leads pass through your own site

Contact details go from Facebook to your WordPress server and on to Mailchimp, with no third automation company storing them.

No cost per lead

Runs are unlimited, so a lead campaign that takes off does not raise your automation bill.

Context travels with the lead

Tags and notes carry the form, the answers and the intent into Mailchimp, which is what makes a welcome journey feel relevant.

Common questions

How do I connect Facebook Lead Ads to Mailchimp?

Connect both accounts in FlowMattic, start a workflow with the Facebook Lead Ads New Lead trigger, and add Mailchimp Add New Member for your audience. Send a test lead, map the fields and switch the workflow on.

Can different lead forms go to different audiences or tags?

Yes. Build one workflow per form, or use a Router on the form name and give each path its own Add New Member or Add Member Tag step.

What if the lead is already subscribed?

Test with an address that is already in your audience to see what Mailchimp returns. If you want existing members to get a tag either way, put Add Member Tag after Add New Member.

Can I remove a lead from Mailchimp later?

Mailchimp's Delete List Member action removes a member from the audience. Use it in a separate workflow, for example from a Schedule or a Webhook sent by your sales tool.

Who sends the welcome email to a new lead?

Mailchimp does. Build a journey in Mailchimp that starts when someone joins the audience or receives your tag. FlowMattic's part ends once the member is added and tagged, so your email design and timing stay in Mailchimp.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Facebook Lead Ads and Mailchimp

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, Mailchimp integration 2.1.0.