Connect Facebook Lead Ads and Monday.com

Sales teams that run Facebook lead forms and manage their pipeline on a Monday.com board can have each lead appear on the board by itself. FlowMattic creates the item with the form's answers in your columns, can hand leads to reps in turn and add follow-up subitems, all from a workflow on your own WordPress site.

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21 triggers 29 actions 6 example workflows 5 ready-made templates Unlimited runs

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When this happens in Facebook Lead Ads1 trigger

Do this in Monday.com27 actions

1. TriggerNew Lead

2. ActionCreate Item

When Facebook Lead Ads fires New Lead, FlowMattic runs Create Item in Monday.com with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Facebook Lead Ads and Monday.com workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Create a board item with the lead's details in columns

Each new lead becomes an item named after the person, with email, phone and answers in their own columns, so reps start calling from the board.

New LeadCreate Item

View the template

Share leads between reps in turn

A Counter numbers each lead and a Lookup Table maps the number to a rep, so the person column is filled in rotation and nobody gets every lead.

New LeadCounterLookup TableCreate Item

Add a call-back subitem to every new lead

After the item is created, a subitem for the first call is added under it, so the follow-up task is part of the lead and shows in the rep's workload.

New LeadCreate ItemCreate Subitem

Put a repeat lead's new answers on the existing item

Get Item by Column Value searches the email column first. A Router posts an update on the person's item when they already exist and creates an item only for new people.

New LeadGet Item by Column ValueRouterCreate Update

Sort each campaign's leads into its own group

A Router checks the form, so leads from each campaign land in their own group on the board and managers can compare campaigns at a glance.

New LeadRouterCreate Item

Put leads from before the workflow on the board

Run Retrieve Leads once for a form, loop over the list with an Iterator and create an item for each, so older prospects are not left in a download.

ScheduleRetrieve LeadsIteratorCreate Item

Set up: each lead as a board item

When you finish, every new lead from the form you pick appears as an item on your Monday.com board.

Add the columns
On your board, create columns for Email, Phone, Form and any answers you want to see, plus a status column for the follow-up stage.
Connect both accounts
Under Connects in FlowMattic, add the Facebook account that manages the page and your Monday.com account.
Choose New Lead
Start a workflow with Facebook Lead Ads' New Lead, choose the page and form, and send a test lead.
Map Create Item
Add Monday.com's Create Item, pick the board and group, use the lead's name as the item name, map the other fields to columns, test it and switch it on.

Import the ready-made template Beginner, about 5 min to set up

From Facebook Lead Ads	To Monday.com
Full name	Item name
Email	Email column
Phone number	Phone column
Form name	Form column

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Facebook Lead Ads has a single trigger, New Lead, and one action, Retrieve Leads, so Monday.com events cannot send anything back to Facebook.
The answers available depend on the questions in each lead form, so treat the mapping as an example.
Monday.com triggers such as Status Changes to a Specific Value can start a second workflow, for example to email the lead once a rep marks them as qualified.

Facebook Lead Ads

Integration page

Triggers (1)

New LeadTriggers when a new lead is created

Actions (2)

Retrieve LeadsRetrieve the leads for specific lead form
Retrieve Lead by Lead IDRetrieve a specific lead by its Lead ID

Monday.com

Integration page

Triggers (20)

New Update PostedTriggers when a new update is posted in the system.
Column Change DetectedTriggers whenever any column in a specified board or dataset undergoes a change.
Item CreationTriggers when a new item is created in the system.
Item Moved to Any GroupTriggers when an item is moved to any group.
Item Moves to a Specific GroupTriggers when an item moves to a specific group.
Status Changes to a Specific ValueTriggers when a status changes to a specific value.
Item Name ChangesTriggers when the name of an item changes.
Subitem CreatedTriggers when a new subitem is created.
New Update Posted on a SubitemTriggers when a new update is posted on a subitem.
Any Subitem Column ChangesTriggers when any column of a subitem changes.
Subitem Name ChangesTriggers when the name of a subitem changes.
Item DeletedTriggers when an item is deleted from the system.
Subitem DeletedTriggers when a subitem is deleted from the system.
Item ArchivedTriggers when an item is archived.
Subitem ArchivedTriggers when a subitem is archived.
Item RestoredTriggers when an archived item is restored.
Column CreatedTriggers when a new column is created.
Subitem MovedTriggers when a subitem is moved to a different location or group.
Update ChangesTriggers when any update in the system changes.
Update DeletedTriggers when an update is deleted from the system.

Actions (27)

Get Board ValuesReturns the data for all columns in the specific board.
Get File Column ValuesReturns the data for a specific file column in the board.
Get Subitem ValuesReturns the subitems for a specific item in the board.
Get Item by Column ValueFind the items on a board whose column matches a given value
Get Column ValuesReturns the data for a specific column in the board.
Get Group DetailsReturns the group name for a specific board.
Get User DetailsReturns the details for a specific user.
Get FoldersReturns the folders for a specific board.
Get WorkspacesReturns the workspaces for a specific board.
Create BoardCreates a new board.
Create ColumnCreate a new column in a board.
Create ItemCreate a new Item in a board.
Create SubitemCreate a new subitem in an item.
Create GroupCreates a new group in a board.
Create UpdateCreate a new update.
Update Item NameUpdate an item's name.
Upload File to Specific ColumnUpload File To Specific Column.
Duplicate GroupDuplicate a group with its items.
Change Multiple Columns ValueChange multiple column values of an item.
Delete ItemDelete an item from a board.
Delete GroupDelete a specific group from a board.
Archive BoardArchives a board.
Archive ItemArchives an item.
Archive GroupArchives a specific group in a board.
Execute GraphQL QueryExecute a custom GraphQL query
Update SubitemUpdate a subitem with new data
Delete SubitemDelete a subitem from an item

Why run this pair with FlowMattic

Facebook Lead Ads and Monday.com connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Leads land where work is planned

Reps work from the same board as the rest of the pipeline instead of a separate lead list.

Large campaigns cost the same

Runs are unlimited, so a form that sends thousands of leads a month needs no bigger FlowMattic plan.

Contact data stays on your server

Names and phone numbers travel from Facebook to Monday.com through your WordPress site, not through another automation account.

Common questions

How does the Facebook Lead Ads Monday.com integration work?

FlowMattic watches the lead form you choose with New Lead and runs Create Item on your Monday.com board. You map lead fields to columns once, test with a sample lead and switch the workflow on.

Can each lead get its own board or group?

Yes, the workflow library has templates that run Create Board or Create Group for each lead. Most teams prefer one item per lead in a shared board, which is easier to report on.

Can I fill several columns on an item after it is created?

Yes. Change Multiple Columns Value updates several columns of an item in one step, for example to set a score or owner later in the workflow.

Can I attach a document to the lead's item?

Yes. If an earlier step produces a file URL, such as a generated proposal, Upload File to Specific Column puts it in the item's file column.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Facebook Lead Ads and Monday.com

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, Monday.com integration 1.2.1.