A lead from a Facebook form is worth most in the first hour, but Ads Manager is not where sales people spend their day. FlowMattic sends each new lead to Slack, as a channel post, a private message or a reminder for the rep who should call. Agencies and local businesses running lead ads get every enquiry in front of the person who follows up.
1 trigger 16 actions 6 example workflows 7 ready-made templates Unlimited runs
When this happens in Facebook Lead Ads1 trigger
Do this in Slack14 actions
1. TriggerNew Lead2. ActionSend Channel MessageWhen Facebook Lead Ads fires New Lead, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateName, phone, the form used and any answers appear in Slack as the lead arrives, so whoever is free can call while the ad is fresh in the person's mind.
New LeadSend Channel Message
View the template Ready-made templateSolo owners and small teams with one closer get each lead as a Slack DM, which is easier to spot than a busy channel.
New LeadSend Direct Message
View the template Ready-made templatePhone numbers and emails go only to a private channel for the sales team, while the open channel hears nothing personal.
New LeadSend Private Channel Message
View the template Agencies running ads for several clients use a Router on the form name, so each client's leads land in that client's channel.
New LeadRouterSend Channel Message
Each lead adds a reminder in Slack with the name and number, so the call is on the rep's list even if they were busy when the lead came in.
New LeadAdd Reminder
Each morning the workflow pulls the form's leads and an AI Agent step writes a short recap, such as how many came in and from which ad, for the marketing channel.
ScheduleRetrieve LeadsAI AgentSend Channel Message
Once this is in place, every lead from the form you pick is posted to a Slack channel.
Add a Facebook Lead Ads connection under Connects in FlowMattic, using the Facebook account that manages the page.
Add a Slack connection for the workspace your sales team uses.
Create a workflow with New Lead, choose the page and lead form, and send a test lead to capture its fields.
Add Send Channel Message, choose the channel, include the lead's name, phone, email and form name, test and switch the workflow on.
1. Trigger in Facebook Lead Ads
New Lead
2. Action in Slack
Send Channel Message
Fields mapped from the earlier steps (a typical setup)
| From Facebook Lead Ads | To Slack |
|---|---|
| Full name | Message heading |
| Phone number | Call line |
| Contact line | |
| Form name | Campaign line |
| Created time | Received at |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Facebook Lead Ads and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Each lead travels from Facebook to Slack through your WordPress site, not through an outside automation account.
Runs are unlimited, so a lead form that brings in hundreds of leads a day costs the same as a slow one.
The same workflow can also create a FluentCRM contact or a sheet row once the Slack alert works.
Connect both accounts in FlowMattic, start a workflow with the New Lead trigger, pick the page and form, then add Send Channel Message. Send a test lead from Facebook's testing tool to capture fields and check the message.
Yes. A Router can send leads from each form, city or answer to a different rep with Send Direct Message.
Yes. Run Retrieve Leads for the form on a Schedule or once, then post or summarise the results in Slack.
You choose every field in the message. Post just the name and form in the open channel and send the full details to a private channel or DM.
The New Lead trigger is set up with a page and form. For several forms, build one workflow per form, or retrieve leads for each form on a Schedule.
Did not find your answer? You can browse the help center or ask us directly.
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Slack and Notion17 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, Slack integration 1.0.
