Connect WordPress and WhatsApp Cloud API

Membership sites, schools and shops on WordPress can reach users on WhatsApp when something happens on the site. FlowMattic sends template, text, image or document messages through the WhatsApp Cloud API when users register, change role, reset a password or log in, straight from the WordPress site the events happen on.

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32 triggers 76 actions 6 example workflows 2 ready-made templates Unlimited runs

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When this happens in WordPress32 triggers

Do this in WhatsApp Cloud API5 actions

1. TriggerNew User

2. ActionSend Template Message

When WordPress fires New User, FlowMattic runs Send Template Message in WhatsApp Cloud API with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

WordPress and WhatsApp Cloud API workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Welcome every new user with a WhatsApp template message

As soon as someone registers, they get your approved welcome template on WhatsApp with their name filled in, which reads better than a default email that often goes unseen.

New UserSend Template Message

View the template

Confirm password resets to the account owner

When a user resets their password, a security template goes to their phone. If they did not do it, they know straight away and can contact you.

User Resets PasswordGet User MetadataSend Template Message

Greet members when their role is upgraded

When a user's role changes, for example from subscriber to member, the phone number saved in their profile gets a message with what they can now access.

User Role ChangedGet User MetadataSend Template Message

Alert the site owner when an administrator logs in

A Filter passes only logins by administrators and sends the owner a WhatsApp alert with the username and time, a simple check on who is in the back end.

User LoginFilterSend Template Message

Send new price lists and brochures to the sales team

When a PDF is uploaded to the media library, a Filter checks the file type and the document is sent on WhatsApp to the rep who needs it on the road.

New MediaFilterSend Document Message

Tell the moderator about comments waiting for review

Each new comment sends the moderator a short WhatsApp note with the post title and the comment text, so spam and questions get handled sooner.

New CommentText FormatterSend Template Message

Set up: welcome new users on WhatsApp

When you finish, everyone who registers on your site gets your welcome template on WhatsApp.

Approve a template
In your WhatsApp Business account, create a welcome template with a variable for the user's name and wait for it to be approved.
Connect WhatsApp Cloud API
In FlowMattic, add the WhatsApp Cloud API connection under Connects. WordPress is the site FlowMattic runs on, so it needs no connection.
Capture the phone number
Make sure your registration form saves a phone number, usually as user meta, then start a workflow with WordPress New User and register a test account.
Send the template
Add Send Template Message, choose the template, map the phone number and name, test it on your own number and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

From WordPress	To WhatsApp Cloud API
Phone number user meta	Recipient number
First name	Template name variable
Site URL	Template link variable

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

These workflows start from a WordPress event, and WhatsApp Cloud API sends the messages.
Send Text Message, image, video and document messages go to a session the user created or replied to, as the actions describe. To start a conversation, use Send Template Message.
WordPress does not store a phone number by default. The meta key depends on your registration or profile plugin, so check it with Get User Metadata.

WordPress

Integration page

Triggers (32)

New UserTriggers when a new user is registered
New PostTriggers when a new post is published
New PageTriggers when a new page is published
New MediaTriggers when a new media is uploaded
New CommentTriggers when a new comment is added
Comment ApprovedTriggers when a comment is approved
Update PostTriggers when a published post is updated
Update PageTriggers when a published page is updated
User LoginTriggers when an user logs into the site
User Visits a Page/PostTriggers when an user visit page, post or any post type singular page
User Deletes a PostTriggers when an user delete post of any post type
Post Meta UpdatedTriggers when post meta is updated
Post Meta Field UpdatedTriggers when post meta specific field is updated
User Profile UpdatedTriggers when user profile is updated
User Profile Field UpdatedTriggers when user profile specific field is updated
User Resets PasswordTriggers when user resets the password
User DeletedTriggers when user is deleted from the database
Category CreatedTriggers when a new category is created
Tag CreatedTriggers when a new tag is created
Term CreatedTriggers when a new term is created
User Role AddedTriggers when a new role is added to user
User Role RemovedTriggers when a role is removed from user
User Role ChangedTriggers when user role is changed
User Role Changed From Specific to DefinedTriggers when user role is changed from specific role to defined role
GDPR Export Data Request ConfirmedTriggers when user confirms request to export their personal data
GDPR Erase Data Request ConfirmedTriggers when user confirms request to erase their personal data
Plugin ActivatedTriggers when a plugin is activated
Plugin DeactivatedTriggers when a plugin is deactivated
Plugin UpdatedTriggers once for each plugin that is updated
Plugin DeletedTriggers when a plugin is deleted
Theme SwitchedTriggers when the active theme is changed
WordPress Core UpdatedTriggers when WordPress itself is updated

Actions (71)

New UserCreate a new user
Update UserUpdate an existing user details
Update User MetaUpdate User Metadata
Add Role to UserAdd role to existing user roles of an user
Change User RoleChange user role of an existing user and set new role
Remove User RoleRemove user role of an existing user
Delete UserDelete user account from site
New MediaCreate a new media
Rename MediaRename media title in media library
Delete MediaDelete media by ID from the media library
Search Media by TitleSearch media by title in media library
New PostCreate a new post
Update PostUpdate existing post of any post type with custom fields
Get User by IDGet an user profile by ID
Get User by EmailGet an user profile by Email
Create CategoryCreate a new category
Create TagCreate a new post tag
Create RoleCreate a new user role, if not exists
New CommentCreate a new comment on post
Get Post MetadataRetrieve all or custom metadata from any post
Get User MetadataRetrieve all or custom metadata from any user
Get Posts by Post TypeRetrieve all posts of specific post type
Get Post TaxonomiesRetrieve all taxonomies of a post
Get Post Taxonomy TermsRetrieves the terms of the taxonomy that are attached to the post
Get Post by IDRetrieve the post details by ID
Get Posts by MetadataRetrieve all posts of specific post type by metadata or custom fields
Get Taxonomy by NameRetrieve the taxonomy details by name
Get All Users by RoleRetrieve all users by user role
Add Tag to PostAdd a tag to the post
Remove Tag from PostRemove a tag from post
Add Category to PostAdd a category to post
Remove Category from PostRemove a category from post
Check Plugin ActiveCheck if a plugin is active
Activate PluginActivate a plugin if not already active
Update CategoryUpdate an existing category details
Update TagUpdate an existing tag details
Update TermUpdate an existing term details
GDPR Request Export Personal DataCreate a request to export user personal data (sends confirmation email)
GDPR Request Erase Personal DataCreate a request to erase user personal data (sends confirmation email)
GDPR Execute Export Personal DataExecute export of personal data using request ID from trigger
GDPR Execute Erase Personal DataExecute erasure of personal data using request ID from trigger
Create Media FolderCreate a new folder in the uploads directory
Rename Media File URLRename the actual file name and URL of a media item
Move Media to FolderMove a media file to a different folder in the uploads directory
Delete Post MetaDelete a specific meta key from a post
Update Post MetaUpdate a specific post meta key with a new value
Add Post MetaAdd a new meta key and value to a post
Delete User MetaDelete a specific meta key from a user
Update CommentUpdate an existing comment
Delete CommentDelete a comment by ID
Get CommentsRetrieve comments by post ID, user, or status
Set Post StatusChange the status of a post
Set Post ThumbnailSet the featured image of a post
Remove Post ThumbnailRemove the featured image from a post
Duplicate PostClone a post with its meta and taxonomies
Delete TermDelete a term from any taxonomy
Delete CategoryDelete a category by ID
Delete TagDelete a tag by ID
Get OptionRetrieve a WordPress option value
Update OptionUpdate a WordPress option value
Get Users by MetaRetrieve users by a specific meta key and value
Send Password ResetSend a password reset email to a user
Search WordPressSearch posts, users, post meta, user meta, taxonomy terms, options or comments. Never fails on a miss — always returns found or not_found
Create User if Not ExistsCreate a user only when a matching one does not exist. Always reports whether the user was created or already existed
Get User by UsernameGet an user profile by username (user_login)
Delete PostDelete post by ID from the site
Upload Base64 ImageUpload a base64 encoded image to the WordPress Media Library
Add Taxonomy to PostAdd a taxonomy to post
Remove Taxonomy from PostRemove a taxonomy from post
Create TermCreate a new taxonomy term
Get Media by IDRetrieve the media details by ID

WhatsApp Cloud API

Integration page

Actions (5)

Send Template MessageSend template message to user's WhatsApp
Send Text MessageSend text message to user created or replied session
Send Image MessageSend image message to user created or replied session
Send Video MessageSend video message to user created or replied session
Send Document MessageSend document message to user created or replied session

Why run this pair with FlowMattic

WordPress and WhatsApp Cloud API connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Events come from your own site

FlowMattic runs inside WordPress, so it sees registrations, logins and role changes directly, with no extra plugin or webhook to set up.

One message per user, no task fees

Runs are unlimited on every plan, so sending a welcome or alert for every user adds nothing to your FlowMattic bill.

User data stays on your server

Names and phone numbers go from your WordPress database to WhatsApp without passing through another automation service.

Common questions

Can WordPress send WhatsApp messages without a plugin for each event?

Yes. FlowMattic's WordPress triggers cover users, posts, comments, media and roles, and the WhatsApp Cloud API actions send the message. One workflow per event, no extra code.

Why must the first message be a template?

The text, image, video and document actions send into a session the user has opened or replied to. Template messages are the way to message someone first, which is why welcome and alert workflows use them.

Can I send a message when a new post is published?

Yes, to people who agreed to hear from you. Start from New Post, get the right users with Get All Users by Role, loop over them with Iterator and send a template to each.

Can I send an image or video instead of text?

Yes, within an open session. Use Send Image Message or Send Video Message with the file's URL, for example a new media item's URL from your library.

Did not find your answer? You can browse the help center or ask us directly.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WordPress integration 7.3.0, WhatsApp Cloud API integration 1.0.1.