Contact Form 7 is a common choice for WordPress contact pages, but it has no Mailchimp connection of its own. FlowMattic adds one: people who submit your forms join your audience with their name split correctly, a tag for the form they used and a note of what they asked. It is for small businesses and bloggers who already collect enquiries and sign-ups with Contact Form 7.
7 triggers 16 actions 6 example workflows 3 ready-made templates Unlimited runs
When this happens in Contact Form 71 trigger
Do this in Mailchimp16 actions
1. TriggerNew Form Submission2. ActionAdd New MemberWhen Contact Form 7 fires New Form Submission, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateA newsletter box or a contact form adds the person to Mailchimp with their email and name, so your list grows from the forms you already have.
New Form SubmissionAdd New Member
View the template A Filter checks the form's acceptance field, so a contact enquiry without consent stays out of your marketing list while those who agreed are added.
New Form SubmissionFilterAdd New Member
The default form asks for one name. Text Formatter separates it, so Mailchimp's first name merge field greets people properly in your emails.
New Form SubmissionText FormatterAdd New Member
A download form, a newsletter box and a webinar form each add their own tag, so you can see which form brings subscribers who open your emails.
New Form SubmissionAdd New MemberAdd Member Tag
Ready-made templateWhen an existing subscriber writes in, their subject and message are added as a Mailchimp note, giving the person who replies the full picture.
New Form SubmissionAdd Member Note
View the template A small form on your privacy page takes an email address and removes that member from the audience, which handles data requests without a login to Mailchimp.
New Form SubmissionDelete List Member
When you are done, everyone who submits your Contact Form 7 form is added to your Mailchimp audience.
Add your Mailchimp account under Connects in FlowMattic. Contact Form 7 runs on your WordPress site, so it needs no connection.
Start a workflow with the Contact Form 7 New Form Submission trigger, choose the form and submit it once on your site.
Add Add New Member, choose the audience, map your-email to the email address and the name parts to the merge fields.
Run the step with the test entry, check the member in Mailchimp and switch the workflow on.
1. Trigger in Contact Form 7
New Form Submission
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
| From Contact Form 7 | To Mailchimp |
|---|---|
| your-email | Email address |
| your-name | FNAME merge field |
| your-subject | Tag or note |
| acceptance field | Used by the Filter, not mapped |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Contact Form 7 and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Every Contact Form 7 form on your site can feed your audience, each with its own tags and rules.
Filtering on the acceptance field means only people who agreed join the list, and the form they used is recorded as a tag.
FlowMattic runs on your own WordPress server with unlimited runs, so growing the list adds no automation cost.
Contact Form 7 only sends email by default. FlowMattic adds the link: the New Form Submission trigger starts a workflow and Add New Member puts the person in your Mailchimp audience.
Yes. Build one workflow per form and choose the audience in each Add New Member step, or use one audience with a different tag per form.
Tags are the simplest way. Add Member Tag applies one or more tags, and Mailchimp segments can be built on those tags.
Mailchimp keeps one member per email address in an audience. Run a test with an address that is already subscribed to see how your Add New Member step handles it.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Contact Form 7 integration 1.0, Mailchimp integration 2.1.0.