Typeform gets people talking, and Mailchimp keeps the conversation going by email. FlowMattic adds each respondent to your audience and carries what they said along with them: tags for their choices, notes for long answers, events for journeys. It is built for marketers, course creators and agencies whose sign-up, quiz and feedback forms live in Typeform.
7 triggers 16 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in Typeform1 trigger
Do this in Mailchimp16 actions
1. TriggerNew Form Submission2. ActionAdd New MemberWhen Typeform fires New Form Submission, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEmail and name go into the audience as soon as the form is submitted, so your welcome automation picks the person up without a CSV export.
New Form SubmissionAdd New Member
View the template After the member is added, Add Member Tag applies one tag per choice from a multiple choice question, so a campaign about pricing only reaches people who asked about pricing.
New Form SubmissionAdd New MemberAdd Member Tag
Questions such as what are you struggling with are worth reading later. Add Member Note saves the text on the profile, where whoever replies by email can see it.
New Form SubmissionFind MemberAdd Member Note
A Router reads the quiz score or outcome, and Add Member to Segment puts beginners, intermediates and experts in separate segments, each with its own follow-up series.
New Form SubmissionRouterAdd Member to Segment
Add Member Event records something like completed onboarding survey on the member. A Mailchimp journey that starts on that event can send the next step.
New Form SubmissionAdd Member Event
For profile update forms sent to your list, Find Member checks the email and a Router runs Update Member for known people and Add New Member for anyone new.
New Form SubmissionFind MemberRouterUpdate Member
At the end, every completed response to your Typeform adds the respondent to one Mailchimp audience.
In Mailchimp, create merge fields for any answers you want on the profile, such as Role or Company size.
Under Connects, add your Typeform account and the Mailchimp account that owns the audience.
Create a workflow with Typeform New Form Submission, choose the form and submit a test response so its answers are captured.
Add Mailchimp Add New Member, pick the audience, map email, name and merge fields, test and switch the workflow on.
1. Trigger in Typeform
New Form Submission
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
| From Typeform | To Mailchimp |
|---|---|
| Email answer | Email address |
| First name answer | FNAME |
| Last name answer | LNAME |
| Role question | Role merge field |
| Hidden field utm_source | Source merge field |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Typeform and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Tags, notes and events carry what each respondent told you into Mailchimp, so later emails can use it.
Runs are unlimited, so a quiz that goes around social media adds every taker on the same plan.
Responses pass from Typeform to Mailchimp through your own WordPress site, where the same workflow can also save a copy.
Yes. Map the answer straight into Add Member Tag, or use a Lookup Table to turn answer text into the exact tag names you use.
Use Find Member first. A Router can then run Update Member for an existing person and Add New Member for someone new, so each person keeps one profile.
Yes. Short answers fit in merge fields. Longer ones are better kept with Add Member Note, which stores the text on the member profile.
Yes. Hidden fields such as a source or campaign value arrive with the response and can be mapped into a merge field or used as a tag.
Yes. Build a workflow per form pointed at the same audience, and tag each with the form name so you can tell where people joined.
Did not find your answer? You can browse the help center or ask us directly.
Typeform and Pabbly Subscriptions8 shared templates
Typeform and Slack6 shared templates
Typeform and Google Sheets5 shared templates
Typeform and AI Agents4 shared templates
Typeform and Notion4 shared templates
Typeform and Discord3 shared templates
Typeform and FluentCRM3 shared templates
Typeform and HubSpot CRM2 shared templates
Mailchimp and ThriveDesk11 shared templates
Mailchimp and FluentCRM7 shared templates
Mailchimp and WordPress7 shared templates
Mailchimp and Pabbly Subscriptions7 shared templates
Mailchimp and Slack5 shared templates
Mailchimp and Fluent Forms5 shared templates
Mailchimp and AI Agents4 shared templates
Mailchimp and Google Sheets3 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Typeform integration 1.0, Mailchimp integration 2.1.0.