Add each person who books as a MailBluster lead
Name and email from the booking become a lead, so people who met you once still hear about your next offer or workshop.
New Booking CreatedCreate a New Lead
Connect TuCalendi and Mailbluster
Everyone who books a call with you has shown interest. TuCalendi takes the booking, and MailBluster sends the newsletters and promotions. FlowMattic adds each booker to MailBluster as a lead from your WordPress site, with checks on the way, so consultants, coaches and agencies keep their list growing from the calendar.
3 triggers 1 action 5 example workflows 9 ready-made templates Unlimited runs
Try a pairing
When this happens in TuCalendi3 triggers
Do this in Mailbluster1 action
1. TriggerNew Booking Created2. ActionCreate a New LeadWhen TuCalendi fires New Booking Created, FlowMattic runs Create a New Lead in Mailbluster with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
TuCalendi and Mailbluster workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateCheck the booker's email before creating the lead
A Filter stops the lead unless the address passes your check. Library templates put a verification service such as ZeroBounce or Emailable in front of it, which keeps bounces off your MailBluster sends.
New Booking CreatedFilterCreate a New Lead
View the template Tag leads by the kind of meeting they booked
A Router reads the event name, so a free intro call and a paid strategy session create leads with different tags and can get different emails.
New Booking CreatedRouterCreate a New Lead
Only add bookers who agreed to hear from you
Add a consent question to the booking form. A Filter lets through only people who said yes, so the calendar does not fill your list with people who wanted one call.
New Booking CreatedFilterCreate a New Lead
Split the full name into first and last name
Booking forms often ask for one name field. Text Formatter splits it, so MailBluster emails can greet people by first name.
New Booking CreatedText FormatterCreate a New Lead
More ready-made templates with both apps
- When a booking is created in TuCalendi, check if the email is valid with Mailboxlayer, and create a new lead in Maillbluster
- When a booking is created in TuCalendi, check if the email is valid with MailRefine, and create a new lead in Maillbluster
- When a booking is created in TuCalendi, check if the email is valid with VerifyBee, and create a new lead in Maillbluster
- When a booking is created in TuCalendi, check if the email is valid with Email List Validation, and create a new lead in Maillbluster
- When a booking is created in TuCalendi, check if the email is valid with Bounceless, and create a new lead in Maillbluster
- When a booking is created in TuCalendi, check if the email is valid with ZeroBounce, and create a new lead in Maillbluster
Set up: each booker as a lead
At the end, each new TuCalendi booking adds the person to MailBluster as a lead.
Connect MailBluster
Under Connects, add your MailBluster account with its API key.
Start with New Booking Created
Create a workflow with the TuCalendi New Booking Created trigger, follow the steps it shows to link your account and make a test booking.
Add Create a New Lead
Add MailBluster Create a New Lead and map the booker's name and email.
Test and switch on
Test the step, check that the lead appears in MailBluster, then switch the workflow on.
1. Trigger in TuCalendi
New Booking Created
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2. Action in Mailbluster
Create a New Lead
Fields mapped from the earlier steps (a typical setup)
From TuCalendi To Mailbluster Invitee first name First name Invitee last name Last name Invitee email Email Event name Tag
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
- MailBluster has one action here, Create a New Lead, so cancelled bookings cannot remove or update the lead. Handle that inside MailBluster.
- These workflows run from TuCalendi bookings to MailBluster, never from MailBluster to the calendar.
- A booking is not consent to marketing email. Ask on the booking form and filter on the answer if your audience is covered by consent rules.
Triggers (3)
- New Booking CreatedTriggers when a new booking is created in TuCalendi
- Booking CancelledTriggers when a booking is cancelled in TuCalendi
- Booking EditedTriggers when a new booking is edited in TuCalendi
Actions (1)
- Create a New LeadCreate a new contact in MailBluster
Why run this pair with FlowMattic
TuCalendi and Mailbluster connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
The calendar builds your list
Every call you book adds an interested person to MailBluster without anyone copying addresses from the calendar.
Clean data before sending
Filters and verification steps keep bad addresses out, which protects the sending reputation of your MailBluster account.
Unlimited runs on your site
FlowMattic runs on your own WordPress server with no per-task fees, however many calls you book in a month.
Common questions
Can I verify emails before they reach MailBluster?
Yes. The workflow library has TuCalendi to MailBluster templates that run the booker's email through a verification service, such as ZeroBounce, Bounceless or MailRefine, before Create a New Lead.
What happens when a booking is cancelled?
The lead stays in MailBluster, because the only MailBluster action here is Create a New Lead. You can still use Booking Cancelled to email yourself so you can update the lead by hand.
Can different meeting types get different tags?
Yes. Use a Router after New Booking Created with a path per event, each with its own Create a New Lead step and tag.
Do rescheduled bookings create a second lead?
No. Editing a booking, for example moving it to another time, fires Booking Edited rather than New Booking Created, so the workflow above does not run again.
Did not find your answer? You can browse the help center or ask us directly.
TuCalendi with other apps
Start automating TuCalendi and Mailbluster
Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. TuCalendi integration 1.0.1, Mailbluster integration 1.0.