Gravity Forms already lives on your WordPress site, often as the back-office form staff and suppliers fill in. FlowMattic turns those entries into WooCommerce changes: a supplier submission becomes a product, a stock count updates quantities, a phone order becomes a real order. It is for store teams who want simple forms in front of WooCommerce admin screens.
44 triggers57 actions7 example workflows1 ready-made templateUnlimited runs
Try a pairing
When this happens in Gravity Forms1 trigger
Do this in WooCommerce57 actions
1. TriggerNew Form Submission
2. ActionCreate New Product
When Gravity Forms fires New Form Submission, FlowMattic runs Create New Product in WooCommerce with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Gravity Forms and WooCommerce workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template
Create a product when an entry contains a chosen word
Supplier or consignment forms add a product only when, for example, the status field says Ready to list, so half-finished entries stay out of the catalogue.
Build a variable product with every size a supplier lists
One supplier form with a list of sizes or colours creates the variable product, then Iterator adds each option as its own variation.
New Form Submission→Create Variable Product→Iterator→Create Product Variation
Set stock levels from a warehouse count form
Staff walk the shelves with a short count form on a tablet. Each entry finds the SKU they counted and sets its stock quantity.
New Form Submission→Get Product by SKU→Update Product Stock Quantity
Approve price change requests before they go live
Sales staff request a new price through a form. A manager approves it in Human in the Loop, and only then does the store price change.
New Form Submission→Get Product by SKU→Human in the Loop→Update Product Price
Register approved wholesale applicants as customers
Branch checks the business type and tax number fields, and only applicants who qualify get a WooCommerce customer account.
New Form Submission→Branch→Create a Customer
Take phone orders through a staff order form
Whoever answers the phone fills in the customer's email and product, and the store gets a proper order with a note saying it came by phone.
New Form Submission→Get Customer by Email→Create New Order→Add Order Note
Send a thank-you coupon for referral form entries
Customers who refer a friend through the form get a single-use discount code by email, created in WooCommerce as the entry arrives.
New Form Submission→Create Coupon→Email (SMTP)
Set up: products from approved entries
At the end, entries that contain your chosen word become WooCommerce products, and the rest are ignored.
1
Prepare the form
Give the Gravity Forms form fields for product name, description, price, SKU and a status or category field to filter on.
2
Trigger on New Form Submission
Create a workflow with Gravity Forms and New Form Submission, pick the form and submit a test entry. Both plugins run on this site, so no connection is needed.
3
Add the Filter
Add a Filter that continues only when the status field contains your word, for example Ready to list.
4
Create the product
Add WooCommerce Create New Product, map the name, description, price and SKU, test the step and switch the workflow on.
Retrieve Coupons TotalsGet coupon totals by discount type
Retrieve Orders TotalsGet order totals by status
Retrieve a List of RefundsGet list of refunds for an order
Fetch Coupon DetailsRetrieves coupon details by coupon code or ID
Add/Update Custom FieldsAdds or update custom fields on specific order
Create Product ReviewCreate a new product review
Create Product TagCreate a new product tag
Create Product CategoryCreate a new product category
Delete CustomerDelete a customer account
Delete Product TagDelete a product tag
List All OrdersRetrieve a list of all orders
Retrieve Product by Name/SlugGet product details by product name or slug
Update CouponUpdate an existing coupon
Update CustomerUpdate customer details
Get All CustomersRetrieve a list of all customers
Get All ProductsRetrieve a list of all products
Get Product VariationGet variation details by product and variation ID
List All Order NotesRetrieve all notes for a specific order
Update Product VariationUpdate an existing product variation
Send Abandoned Cart EmailSend a recovery email to customers with abandoned carts
Check Cart StatusCheck if a cart is abandoned, recovered, or active
Update Product PriceManage the regular price or sale price of an existing Product or Variation by SKU or ID
Update Product Stock QuantityManage the stock quantity and stock status of an existing Product or Variation by SKU or ID
Why run this pair with FlowMattic
Gravity Forms and WooCommerce connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Both plugins share one site
Entries and store data never leave your WordPress install, and there is no account to connect for either plugin.
Simple forms for staff
Packers, suppliers and phone staff fill in a short form instead of learning the WooCommerce product and order screens.
Checks before changes
Filter, Branch and Human in the Loop decide which entries are allowed to touch products, prices and customers.
Common questions
Can Gravity Forms create WooCommerce products?
Yes. Start with the Gravity Forms New Form Submission trigger and add Create New Product, mapping the name, price, SKU and description fields. Add a Filter first if only some entries should become products.
Is this different from the Gravity Forms product fields?
Yes. Gravity Forms product fields take payment inside the form. These workflows change the WooCommerce store itself: its catalogue, stock, prices, customers and orders.
Can a form update stock for a variation?
Use Get Product Variation or Get Product by SKU to find the item, then Update Product Variation or Update Product Stock Quantity. Giving each variation its own SKU makes the lookup simple.
Can a manager approve changes first?
Yes. Put a Human in the Loop step before the WooCommerce action. The workflow waits for the decision, and the price or stock changes only when the request is approved.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Gravity Forms integration 1.0.4, WooCommerce integration 2.2.2.