Connect Gravity Forms and Mailchimp

Gravity Forms collects the people, Mailchimp keeps in touch with them. FlowMattic sits between the two on your WordPress site and turns each entry into an audience member, with the tags, notes and consent rules your list needs. It suits site owners, marketers and agencies who run more than one form.

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7 triggers 16 actions 6 example workflows 2 ready-made templates Unlimited runs

Try a pairing

When this happens in Gravity Forms1 trigger

Do this in Mailchimp16 actions

1. TriggerNew Form Submission

2. ActionAdd New Member

When Gravity Forms fires New Form Submission, FlowMattic runs Add New Member in Mailchimp with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Gravity Forms and Mailchimp workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Subscribe each Gravity Forms entry to your Mailchimp audience

Newsletter, download and contact forms all feed one audience, so nobody has to export entries and upload a CSV before the next campaign goes out.

New Form SubmissionAdd New Member

Ready-made template

Add only the people who ticked the consent box

A Filter reads your marketing consent checkbox and stops the workflow when it is empty, so people who only asked a question are not added to your campaigns.

New Form SubmissionFilterAdd New Member

View the template

Tag members by the form they came from

One workflow can watch a quote form, a webinar form and a guide download. A Router picks the tag for each, so your Mailchimp segments show where every subscriber started.

New Form SubmissionAdd New MemberRouterAdd Member Tag

Keep the visitor's message as a member note

When a contact form asks what someone needs, the answer is saved as a note on their Mailchimp profile, so whoever writes the follow-up email knows the context.

New Form SubmissionAdd New MemberAdd Member Note

Run an email preferences page on a Gravity Form

Subscribers tick the topics they want. Checked topics add a tag and unchecked ones remove it, so a person who drops a topic stops getting those sends.

New Form SubmissionRouterAdd Member TagRemove Member Tag

Handle data removal requests from a form

A privacy request form takes the email address, and the workflow deletes that person from the audience, which gives you a simple record of when each request was handled.

New Form SubmissionDelete List Member

Set up: each entry as a Mailchimp member

At the end, every new entry on your chosen form is added to a Mailchimp audience with its name fields filled in.

Connect Mailchimp
Add your Mailchimp account under Connects in FlowMattic. Gravity Forms runs on the same WordPress site, so it needs no connection.
Pick the form
Start a workflow with the Gravity Forms New Form Submission trigger, choose the form and send one test entry so its fields are captured.
Add the member
Add a Mailchimp step with Add New Member, choose the audience and map the email and name fields from the captured entry.
Test and switch on
Test the step, check the new member in Mailchimp, then switch the workflow on.

From Gravity Forms	To Mailchimp
Email field	Email address
Name (First)	First name merge field
Name (Last)	Last name merge field
Phone field	Phone merge field

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Every workflow on this page starts from a Gravity Forms entry. Mailchimp events cannot write back into Gravity Forms.
Field names come from your own form, so the mapping above is an example. Fields you add to the form later show up after a fresh test entry.
Add Member Tag and Add Member Note work on an existing member, so place them after Add New Member when the person may be new.

Gravity Forms

Integration page

Triggers (1)

New Form SubmissionTriggers when a new contact form submission is received

Mailchimp

Integration page

Triggers (6)

New SubscriberTriggers when a new subscriber is added
New UnsubscriberTriggers when any current subscriber unsubscribes
Profile UpdatesTriggers when a profile updated
Cleaned EmailsTrigger when emails cleaned
Email Address ChangesTrigger when email address changes
New CampaignTriggers when a new campaign is created or sent

Actions (16)

Add New MemberAdd a new member to the list
Add Member TagAdd a new tag to the existing member. New tags will be added if they are not exist.
Remove Member TagRemove a tag from the list member.
Add Member NoteAdd a new note to the existing member.
Delete List MemberRemove a member from the audience list.
Update MemberUpdate an existing member. Fails if the member does not already exist on the list.
Find MemberLook up a member by email and return their full record
Archive MemberArchive a member from the audience list. Their data is kept but they no longer count toward the list size. Reversible (unlike Delete List Member).
Add Member EventRecord a custom event for a member. Useful for triggering customer-journey automations
Add Member to SegmentAdd an existing member to a static segment
Remove Member from SegmentRemove a member from a static segment
Get All MembersFetch a page of members from the audience list
Send CampaignSend an existing campaign by ID
Create CampaignCreate a new regular campaign for an audience list
Create AudienceCreate a new audience list
Make API CallSend a custom request to any Mailchimp Marketing API endpoint. Power-user escape hatch

Why run this pair with FlowMattic

Gravity Forms and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Entries stay on your own site

Form data goes from your WordPress server to Mailchimp directly, without being stored by a separate automation service.

Busy launch weeks cost nothing extra

Runs are unlimited on every plan, so a giveaway that brings in thousands of entries uses the same plan as a quiet month.

One workflow for many forms

Router and Filter let one workflow treat each form and each answer differently, instead of building a feed per form.

Common questions

What does the Gravity Forms Mailchimp integration do?

It adds people who submit your Gravity Forms to a Mailchimp audience, and it can tag them, save notes on their profile, update their topics or remove them on request. You build each workflow on the FlowMattic builder inside WordPress.

Can I add people to Mailchimp only when they give consent?

Yes. Add a Filter after the trigger that checks your consent checkbox. When the box is not ticked, the workflow stops before Add New Member runs.

Can different forms add different tags?

Yes. Use one workflow per form, or one workflow with a Router that reads the form ID and runs Add Member Tag with the right tag on each path.

Can Mailchimp send data back to Gravity Forms?

No. Gravity Forms offers only a submission trigger in FlowMattic. Mailchimp triggers such as New Unsubscriber can still start workflows that update other apps you use.

Do I need a separate add-on for each form?

No. FlowMattic reads any Gravity Forms form on your site through its trigger, so each new form only needs a trigger choice and a field mapping.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Gravity Forms and Mailchimp

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Gravity Forms integration 1.0.4, Mailchimp integration 2.1.0.