Connect Attentive and Google Sheets

Attentive sends your brand's texts and emails, and every sign-up, opt-out, reply and click tells you something. FlowMattic writes those events into Google Sheets from your WordPress site, so the marketing team can report on list growth and the care team can read and answer SMS replies from a shared sheet.

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17 triggers 19 actions 7 example workflows 2 ready-made templates Unlimited runs

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When this happens in Attentive11 triggers

Do this in Google Sheets19 actions

1. TriggerSMS Subscribed

2. ActionAdd New Row

When Attentive fires SMS Subscribed, FlowMattic runs Add New Row in Google Sheets with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Attentive and Google Sheets workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Log every Attentive SMS sign-up in Google Sheets

Each new SMS subscriber becomes a row with phone, source and date, which shows which pop-ups, keywords or campaigns grow the text list.

SMS SubscribedAdd New Row

View the template

Keep a record of SMS opt-outs

Unsubscribes are logged with the date, so you can match spikes in opt-outs to the message that caused them and adjust how often you text.

SMS UnsubscribedAdd New Row

Put customer replies to texts in a care queue

When a subscriber replies to an SMS, the message lands in a sheet with their phone number and a status column, so the care team can answer questions about orders.

SMS Inbound MessageAdd New Row

Sort SMS replies by intent with AI

An AI Agent labels each reply as an order question, a complaint or a thank-you, and the label goes in its own column so urgent replies are read first.

SMS Inbound MessageAI AgentAdd New Row

Track which email links people click

Each email link click is logged with the link and campaign, so you can see which products or offers actually pull readers to the store.

Email Message Link ClickedAdd New Row

Update a subscriber's row when a custom attribute changes

Attributes such as size, birthday month or favourite category are written to the subscriber's existing row, keeping a profile sheet for merchandising decisions.

Custom Attribute SetLookup Row DataUpdate Row

File new email subscribers in a monthly tab

Date/Time Formatter names the tab after the sign-up month, so each month's email list growth sits in its own tab for reporting.

Email SubscribedDate/Time FormatterAdd New Row

Set up: SMS sign-ups into a sheet

At the end, every new Attentive SMS subscriber is added to your Google Sheet with their sign-up details.

Prepare the sheet
Add a header row such as Phone, Email, Sign-up source, Date and Subscription type.
Connect Google Sheets
Under Connects in FlowMattic, add Google Sheets with an account that can edit the spreadsheet.
Start with SMS Subscribed
Create a workflow with the Attentive SMS Subscribed trigger, follow its instructions to send Attentive events to the workflow and sign up a test number.
Add New Row
Add Google Sheets Add New Row, map the subscriber fields to the columns, test the step and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

From Attentive	To Google Sheets
Phone	Phone
Email	Email
Sign-up source	Sign-up source
Timestamp	Date
Subscription type	Subscription type

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

These workflows record Attentive events in the sheet; they do not send texts or change subscriptions. Replies to customers still go out from Attentive.
SMS Sent and Email Sent fire for every message, which can mean thousands of rows per campaign. Log those only if you need them, or use a Filter.
Phone numbers are personal data covered by SMS consent rules. Keep the sheet private to the people who need it.

Attentive

Integration page

Triggers (11)

Email OpenedTriggers when an email is opened.
Email SentTriggers when the email is sent.
Email SubscribedTriggers when a user subscribes to email.
Email Message Link ClickedTriggers when the link is clicked in email.
Email UnsubscribedTriggers when a user opts out of email.
SMS SentTriggers when a message is sent.
SMS SubscribedTriggers when a user subscribes to SMS.
SMS UnsubscribedTriggers when a user opts out of SMS.
SMS Inbound MessageTriggers when a user replies to an SMS.
SMS Message Link ClickedTriggers when a message link is clicked.
Custom Attribute SetTriggers when a user makes a custom attribute change.

Google Sheets

Integration page

Triggers (6)

New Spreadsheet RowTrigger when a new row is added to the spreadsheet
New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
Update Cell DataTrigger when any cell is updated in the spreadsheet
Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet

Actions (19)

Add New RowAdd a new row with mapped data
Update RowUpdate existing row in specific spreadsheet with mapped data
Delete RowDelete row by ID in specific spreadsheet
Clear Row DataClear data or row by ID in specific spreadsheet
Lookup Row DataSearch for data in specific spreadsheet
Get Cell DataGet data for particular cell in specific spreadsheet
Update Cell DataUpdate data for particular cell in specific spreadsheet
Get Row CountGet total number of rows in specific spreadsheet
Get Row DataGet rows data from the sheet based on specified range
Create Spreadsheet ColumnCreate a new column in specific spreadsheet
Create New SheetCreate a new sheet in specific spreadsheet
Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
Copy SheetCopy a sheet to another or within the same spreadsheet
Get RowsRetrieve rows in JSON format for use with Iterator
Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library

Why run this pair with FlowMattic

Attentive and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

List growth you can chart

Sign-ups and opt-outs by date and source sit in one sheet, ready for a chart in the weekly marketing review.

SMS replies get read

Customer replies become a shared queue with a status column, so questions about orders are answered by the care team.

No per-event charges

FlowMattic runs on your own WordPress site with unlimited runs, so a big campaign that brings many clicks and replies costs the same.

Common questions

How do I send Attentive subscriber data to Google Sheets?

Connect Google Sheets under Connects, create a workflow with an Attentive trigger such as SMS Subscribed or Email Subscribed, and add Add New Row mapped to your columns. Switch it on and each new event becomes a row.

Can I read SMS replies in a sheet?

Yes. The SMS Inbound Message trigger runs when a subscriber replies to a text. Map the phone number and message to columns and add a status column your team fills in as they respond.

Can I track both SMS and email opt-outs?

Yes. Build one workflow with SMS Unsubscribed and another with Email Unsubscribed, each writing to its own tab or to one tab with a Channel column.

Will the sheet slow down with many rows?

Google Sheets handles large tabs, but very busy events such as every message sent add up quickly. Start a new tab each month with Date/Time Formatter to keep each tab a workable size.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Attentive and Google Sheets

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Attentive integration 1.0.0, Google Sheets integration 2.2.4.