Plenty of store work arrives by email: trade orders, supplier stock levels, new price lists, product sheets. FlowMattic's Email Parser gives you an address to forward those emails to, and each one updates WooCommerce: an order is created, a stock level changes, a price is updated or a product is added. It suits shops that buy from suppliers who only send email.
45 triggers 57 actions 6 example workflows 3 ready-made templates Unlimited runs
When this happens in Email Parser2 triggers
Do this in WooCommerce57 actions
1. TriggerEmail Received2. ActionGet Product by SKUWhen Email Parser fires Email Received, FlowMattic runs Get Product by SKU in WooCommerce with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateTrade customers who email their orders get them entered in WooCommerce with the same products and address, so staff stop retyping them.
Email ReceivedGet Product by SKUCreate New Order
View the template Find each product by the SKU in the supplier's email and set its stock quantity, so the shop does not sell items the supplier has run out of.
Email ReceivedGet Product by SKUUpdate Product Stock Quantity
Ready-made templateA supplier sends a spreadsheet of new lines. Loop over the rows with Iterator and create one WooCommerce product per row instead of importing by hand.
Email ReceivedIteratorCreate New Product
View the template When a price change email arrives, Number Formatter cleans the amount and Update Product Price writes it to the product with that SKU.
Email ReceivedNumber FormatterGet Product by SKUUpdate Product Price
Customers often email about an order instead of replying in the account area. Find their orders by email and add the message as an order note for staff.
Email ReceivedGet Orders by EmailAdd Order Note
Pull the order number from the courier's delivery email and change the order status, so customers see their order as complete without anyone checking tracking.
Email ReceivedText FormatterChange Order Status
At the end, each order email forwarded to the parser address creates a WooCommerce order.
In FlowMattic, create a workflow, choose Email Parser and Email Received, and copy the parser address.
Forward a real order email to the address so FlowMattic captures the fields, including the SKU, quantity and delivery address.
Add WooCommerce with Get Product by SKU and map the SKU from the email.
Add Create New Order, map the customer, address, product ID and quantity, test it and switch the workflow on.
1. Trigger in Email Parser
Email Received
2. Action in WooCommerce
Get Product by SKU
3. Action in WooCommerce
Create New Order
Fields mapped from the earlier steps (a typical setup)
| From Email Parser | To WooCommerce |
|---|---|
| Sender email | Billing email |
| Customer name | Billing name |
| Delivery address | Shipping address |
| SKU | Product via Get Product by SKU |
| Quantity | Line item quantity |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Email Parser and WooCommerce connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Stock and prices change when the supplier says so, without a person copying numbers from email into WooCommerce.
The parser, WooCommerce and FlowMattic all run on your WordPress site, so orders and prices are not passed through another service.
A price list with hundreds of lines runs hundreds of steps at no extra cost, because FlowMattic has no per-task pricing.
Yes. Forward the order email to the Email Parser address, look up each product by SKU and run Create New Order with the customer and address from the email.
Yes. If the email or its CSV attachment lists several products, loop over them with Iterator and run Update Product Stock Quantity or Update Product Price for each SKU.
It is the most reliable match. Without SKUs you can use Retrieve Product by Name/Slug, but names in supplier emails often differ from your product titles.
Yes. Add Human in the Loop before the WooCommerce step, so someone approves the parsed order or price change before it is written to the store.
Did not find your answer? You can browse the help center or ask us directly.
Email Parser and Google Sheets3 shared templates
Email Parser and Slack2 shared templates
Email Parser and Airtable2 shared templates
Email Parser and Google Drive2 shared templates
Email Parser and WordPress2 shared templates
Email Parser and Gmail1 shared template
Email Parser and Monday.com1 shared template
Email Parser and HubSpot CRM1 shared templateWooCommerce and Google Sheets20 shared templates
WooCommerce and Slack18 shared templates
WooCommerce and WhatsApp Cloud API13 shared templates
WooCommerce and FluentCRM10 shared templates
WooCommerce and AI Agents8 shared templates
WooCommerce and Telegram5 shared templates
WooCommerce and Fluent Forms3 shared templates
WooCommerce and Contact Form 73 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Email Parser integration 1.0, WooCommerce integration 2.2.2.