Connect Emarsys and Slack

Emarsys runs your email, SMS and lifecycle campaigns, and can send its events out by webhook. FlowMattic catches those events and posts them to Slack in a form people can read: the event type, the contact and the campaign. CRM and marketing teams see the Emarsys activity they choose without reading raw payloads or logging in to the platform.

Try FlowMattic free See example workflows

1 trigger 14 actions 5 example workflows 2 ready-made templates Unlimited runs

Try a pairing

When this happens in Emarsys1 trigger

Do this in Slack14 actions

1. TriggerSetup Webhook

2. ActionSend Channel Message

When Emarsys fires Setup Webhook, FlowMattic runs Send Channel Message in Slack with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Emarsys and Slack workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Post each Emarsys webhook event to the marketing channel

Whichever events you set up in Emarsys arrive in the marketing channel as a short message, which is the quickest way to see what the webhook sends before building more.

Setup WebhookSend Channel Message

View the template

Route each event type to the team that owns it

One Emarsys webhook can carry several event types. A Router reads the type, so campaign events go to marketing and contact changes go to the CRM team's channel.

Setup WebhookRouterSend Channel Message

Pick the useful fields out of nested payloads

Emarsys payloads can nest the contact and campaign details. JSON Parser pulls out the fields you need so the Slack message shows names instead of a block of raw data.

Setup WebhookJSON ParserSend Channel Message

Message the campaign owner about their own campaigns

A Lookup Table maps each campaign to its owner's email. Slack finds that person and sends a direct message, so owners hear about their campaigns without following a busy channel.

Setup WebhookLookup TableFind User by EmailSend Direct Message

Keep a searchable log and post only the exceptions

Every event is stored in WP Tables on your site. A Filter then passes only the event types you treat as problems, such as failed sends, to a private channel for the CRM team.

Setup WebhookWP TablesFilterSend Private Channel Message

Set up: Emarsys events to marketing

When it is running, the Emarsys events you subscribe to are posted to your marketing channel.

Connect Slack
In FlowMattic, open Connects and add a Slack account that is in the marketing channel.
Start with Setup Webhook
Create a workflow with the Emarsys Setup Webhook trigger and copy the webhook address it gives you.
Subscribe in Emarsys
In Emarsys, add that address as a webhook for the events you want, and trigger one of them so FlowMattic captures a payload.
Write the message
Add Send Channel Message, choose the channel and map the event type, contact and campaign fields from the capture. Test and switch it on.

Import the ready-made template Beginner, about 5 min to set up

Slack app icon — Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

From Emarsys	To Slack
Event type	Message: what happened
Contact email	Message: contact
Campaign name	Message: campaign
Timestamp	Message: time

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

The events and fields depend on what you subscribe to in Emarsys, so the mapping is an example. Capture one event of each type before building a Router on them.
High-volume events such as opens can arrive in large numbers after a big send. Store them with WP Tables or filter them, rather than posting each one to a channel.

Emarsys

Integration page

Triggers (1)

Setup WebhookTriggers for all the specified events inside emarsys.

Slack

Integration page

Actions (14)

Send Channel MessagePost or Schedule a new message to a specific #channel
Add ReminderAdds a reminder for the user
Create ChannelCreates a new channel
List All ChannelsRetrieve list of all channels
Set Channel TopicSets the topic on a selected channel
Set StatusSets your Slack status to the given text and emoji
Invite User To ChannelInvite an existing User to an existing Channel. You must be a member of the channel to invite someone to it
Find User by EmailFinds a user by matching against their email instead of their username
Find User by IDFinds a user by their ID.
Send Direct MessageSend a direct message to a user or yourself from the Slackbot. Can also schedule a message for later
Send Private Channel MessagePost a new message to a private channel you choose. Can also schedule a message for later
Update ProfileUpdate basic profile fields such as name or title
Find MessageFinds a Slack message using the Slack Search feature
Upload FileUpload file to your slack workplace

Why run this pair with FlowMattic

Emarsys and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Webhook data people can read

Raw Emarsys payloads become short Slack messages with the event, contact and campaign, so non-technical teams can follow them.

One trigger, many routes

A single webhook trigger can feed different channels and owners, so adding a new event type is one more Router path.

Customer events on your own server

FlowMattic runs on your WordPress site with unlimited runs, so campaign spikes do not change what you pay.

Common questions

How do I send Emarsys events to Slack?

Create a FlowMattic workflow with the Emarsys Setup Webhook trigger, add its address as a webhook in Emarsys for the events you want, then add Slack's Send Channel Message. Capture a test event, map the fields and switch the workflow on.

Which Emarsys events can I use?

The trigger receives the events you subscribe the webhook to in Emarsys. Use a Router or Filter on the event type when one webhook carries several kinds of event.

The payload is hard to read. What can I do?

Add a JSON Parser step after the trigger to pull out nested fields such as the contact's email or the campaign name, then map those fields into the Slack message.

Can I update a CRM from the same events?

Yes. Add your CRM's step, for example ActiveCampaign Create or Update Contact, before the Slack message, so the contact is updated and the team is told in one workflow.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Emarsys and Slack

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

Try FlowMattic free See pricing

30-day money-back guarantee Unlimited workflows and runs Self-hosted

Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Emarsys integration 1.0.0, Slack integration 1.0.