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Connect FullStory and Slack

FullStory sees what users do in your app: dead clicks piling up, a mobile crash, a custom event such as a failed checkout. FlowMattic posts those signals to Slack so product managers, designers and engineers find out while the session is still fresh. Notes written in FullStory reach the team too, so findings are shared instead of sitting in one account.

4 triggers 14 actions 6 example workflows 2 ready-made templates Unlimited runs

Try a pairing

When this happens in FullStory4 triggers

Do this in Slack14 actions

1. TriggerSegment Alerts
2. ActionSend Channel Message

When FullStory fires Segment Alerts, FlowMattic runs Send Channel Message in Slack with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

FullStory and Slack workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

FullStory app icon Slack app icon Ready-made template

Post FullStory segment alerts to the product channel

When dead clicks on a segment pass your threshold, the product channel hears about it with the segment name, so someone can watch the sessions and find the broken element.

Segment AlertsSend Channel Message

View the template
FullStory app icon Slack app icon

Send mobile app crashes to the engineering on-call channel

Each crash FullStory detects goes to the on-call channel with the device and app version, so the engineer on duty can open the session that led to it.

Mobile App CrashSend Channel Message

FullStory app icon Slack app icon

Share FullStory notes with the design team

Researchers write notes on sessions in FullStory. Posting each new note to the design channel turns a private observation into something the team can discuss.

Note CreatedSend Channel Message

FullStory app icon Slack app icon

Route custom events to the team that owns them

A Router reads the event name, such as checkout failed or signup error, and posts it to payments, growth or support, so each alert reaches the owners of that flow.

Custom EventRouterSend Channel Message

FullStory app icon Slack app icon

Show crash status in the on-call channel topic

Set Channel Topic writes the time and app version of the latest crash into the header, so the on-call engineer sees at a glance when the last one happened.

Mobile App CrashDate/Time FormatterSet Channel Topic

FullStory app icon Slack app icon

Post only some alerts during a crash loop

A Counter tracks crashes as they arrive and a Filter posts only every tenth one, so a crash loop on one build does not bury the channel in identical messages.

Mobile App CrashCounterFilterSend Channel Message

Set up: segment alerts to product

At the end, each FullStory segment alert is posted to your product channel with the segment and a link to the sessions.

  1. Connect Slack

    Open Connects in FlowMattic and add Slack for the workspace where the product team talks.

  2. Start with Segment Alerts

    Create a workflow, choose FullStory and Segment Alerts, and follow the instructions shown to send FullStory alerts to it.

  3. Capture a sample alert

    Trigger a test alert from FullStory, or wait for the next real one, so FlowMattic records the fields.

  4. Post to product

    Add Send Channel Message, choose the channel and include the segment name and session link. Test it and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up
Post FullStory segment alerts to the product channel Template
  1. FullStory app icon 1. Trigger in FullStory Segment Alerts
  2. Slack app icon 2. Action in Slack Send Channel Message

    Fields mapped from the earlier steps (a typical setup)

    From FullStoryTo Slack
    Segment nameMessage: segment
    Alert nameMessage: alert
    Session linkMessage: watch
    Alert timeMessage: when
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

  • Segment Alerts fire on the thresholds you set in FullStory, so tune them there. A threshold that is too low will fill the channel faster than anyone can watch sessions.
  • Custom Event depends on the events your developers send to FullStory. Agree on clear event names first, so a Router can tell them apart.
  • The fields in the mapping are examples; check the captured alert for what your FullStory account actually sends.
FullStory app icon

FullStory

Integration page

Triggers (4)

  • Segment AlertsTriggers when a segment indicating dead clicks exceeds a set threshold.
  • Note CreatedTriggers when a note is created in fullstory.
  • Mobile App CrashTriggers when a mobile crash event is detected.
  • Custom EventTriggers when a custom event is detected.

Actions (14)

  • Send Channel MessagePost or Schedule a new message to a specific #channel
  • Add ReminderAdds a reminder for the user
  • Create ChannelCreates a new channel
  • List All ChannelsRetrieve list of all channels
  • Set Channel TopicSets the topic on a selected channel
  • Set StatusSets your Slack status to the given text and emoji
  • Invite User To ChannelInvite an existing User to an existing Channel. You must be a member of the channel to invite someone to it
  • Find User by EmailFinds a user by matching against their email instead of their username
  • Find User by IDFinds a user by their ID.
  • Send Direct MessageSend a direct message to a user or yourself from the Slackbot. Can also schedule a message for later
  • Send Private Channel MessagePost a new message to a private channel you choose. Can also schedule a message for later
  • Update ProfileUpdate basic profile fields such as name or title
  • Find MessageFinds a Slack message using the Slack Search feature
  • Upload FileUpload file to your slack workplace

Why run this pair with FlowMattic

FullStory and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

User pain reaches the people who fix it

Dead clicks, crashes and failed flows show up in Slack for product and engineering, not only in a dashboard someone has to remember to open.

Findings are shared, not hoarded

Notes written on sessions reach the design channel, so research turns into conversation and decisions.

Alert volume does not change the bill

FlowMattic runs on your own WordPress site with unlimited runs, so a noisy release week costs the same as a quiet one.

Common questions

How do I send FullStory alerts to Slack?

Connect Slack in FlowMattic, create a workflow with the FullStory Segment Alerts trigger and add Send Channel Message. Include the segment and session link in the message, capture a sample alert and switch the workflow on.

Can mobile crashes go to a different channel?

Yes. Build a separate workflow with the Mobile App Crash trigger and point it at your on-call or mobile channel. Each FullStory event can have its own workflow and channel.

How do I stop a crash loop from flooding Slack?

Add a Counter and a Filter so only some alerts are posted, or a Filter on the app version so known issues are left out. You can also raise the alert threshold in FullStory.

Can custom events trigger Slack messages?

Yes. The Custom Event trigger starts a workflow for events your app sends to FullStory. Use a Router on the event name to decide which channel each one goes to.

Did not find your answer? You can browse the help center or ask us directly.

Start automating FullStory and Slack

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

30-day money-back guarantee Unlimited workflows and runs Self-hosted

Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. FullStory integration 1.0.0, Slack integration 1.0.