Ortto tags, scores and tracks every person in your audience. FlowMattic posts the changes your team should act on to Slack: a hot-lead tag to sales, a churn-risk tag to customer success, a lifecycle change to the record's owner. For marketing and revenue teams who use Ortto journeys and want people to follow up by hand.
5 triggers14 actions6 example workflows2 ready-made templatesUnlimited runs
Try a pairing
When this happens in Ortto5 triggers
Do this in Slack14 actions
1. TriggerTag Added
2. ActionSend Channel Message
When Ortto fires Tag Added, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Ortto and Slack workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template
Alert the team when a tag is added in Ortto
Each tag added to a record posts the person and tag to Slack, so a tag set by a journey or a form becomes a prompt for someone to follow up.
A Router reads the tag name. Hot-lead tags go to sales, churn-risk tags to customer success and event tags to the events team, each in its own channel.
Tag Added→Router→Send Channel Message
DM the owner when a contact's lifecycle stage changes
Fields Updated watches the fields you choose. A Filter passes lifecycle changes, Find User by Email finds the owner and a direct message tells them their contact moved stage.
Fields Updated→Filter→Find User by Email→Send Direct Message
Post new business sign-ups and skip free email
A Filter lets through new records whose email is not on a free mail domain, so the sales channel sees company sign-ups rather than every newsletter subscriber.
New Record Created→Filter→Send Channel Message
Tell customer success when a VIP tag is removed
Tag Removed posts to a private success channel, so a customer dropping out of a VIP or paid segment gets a conversation instead of going unnoticed.
Tag Removed→Send Private Channel Message
Summarise a person's new activity with AI
An AI Agent reads the activity data and writes one line on what the person did, such as viewing pricing again, before it posts to the sales channel.
Send Channel MessagePost or Schedule a new message to a specific #channel
Add ReminderAdds a reminder for the user
Create ChannelCreates a new channel
List All ChannelsRetrieve list of all channels
Set Channel TopicSets the topic on a selected channel
Set StatusSets your Slack status to the given text and emoji
Invite User To ChannelInvite an existing User to an existing Channel. You must be a member of the channel to invite someone to it
Find User by EmailFinds a user by matching against their email instead of their username
Find User by IDFinds a user by their ID.
Send Direct MessageSend a direct message to a user or yourself from the Slackbot. Can also schedule a message for later
Send Private Channel MessagePost a new message to a private channel you choose. Can also schedule a message for later
Update ProfileUpdate basic profile fields such as name or title
Find MessageFinds a Slack message using the Slack Search feature
Upload FileUpload file to your slack workplace
Why run this pair with FlowMattic
Ortto and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Segments turn into follow-ups
Tags and field changes that Ortto already tracks become a message to a named person, so warm leads and at-risk customers get a human touch.
Audience data stays with you
Records pass through your own WordPress server on the way to Slack, not through another company's automation account.
Large audiences, same plan
Runs are unlimited on every FlowMattic plan, so a journey that tags thousands of people costs nothing extra.
Common questions
How do I send Ortto tag changes to Slack?
Create a FlowMattic workflow with the Ortto Tag Added or Tag Removed trigger, follow its setup instructions, then add Slack Send Channel Message with the person and tag mapped.
Can different tags go to different channels?
Yes. Add a Router after Tag Added that checks the tag name, with a Slack step and channel for each tag you care about.
Can a contact's owner get a direct message?
Yes. Use Find User by Email with the owner's email from the record, then Send Direct Message. It needs the same email in Ortto and Slack.
Which Ortto activities can post?
New Activity fires when a person's activity occurs. Use a Filter on the activity name so only the ones that matter, such as pricing page views or form fills, reach Slack.
Does this change journeys in Ortto?
No. FlowMattic only reads the events and posts to Slack. Journeys, tags and scoring keep running in Ortto as before.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Ortto integration 1.0.0, Slack integration 1.0.