Paperform is often where people first raise a hand: a quiz, a booking, a lead magnet. FlowMattic turns those responses into Mailchimp members from your WordPress site, with tags based on their answers and notes that keep the context. It suits course creators, coaches and small brands who build their list with Paperform and email it with Mailchimp.
8 triggers 16 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in Paperform2 triggers
Do this in Mailchimp16 actions
1. TriggerNew Form Submission2. ActionAdd New MemberWhen Paperform fires New Form Submission, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateName and email from every submission become a Mailchimp member, so a lead magnet or quiz grows the list without exporting responses.
New Form SubmissionAdd New Member
View the template A Router reads the result or score from a quiz form and adds the matching tag, so each group gets the follow-up sequence written for it.
New Form SubmissionAdd New MemberRouterAdd Member Tag
Application or intake forms collect paragraphs. An AI Agent condenses them into a few lines saved on the member, so you remember who they are when they reply to a campaign.
New Form SubmissionAI AgentAdd Member Note
A Paperform preferences page removes the tags a subscriber unticks and adds the ones they pick, so they choose what they hear about without contacting you.
New Form SubmissionRemove Member TagAdd Member Tag
Partial submissions from people already on your list get a Started form tag, which you can use in Mailchimp for a gentle reminder to complete it.
Partial SubmissionFilterAdd Member Tag
A Delay between the submission and the tag gives the lead magnet email time to arrive first, so the welcome sequence starts the next day rather than at the same minute.
New Form SubmissionAdd New MemberDelayAdd Member Tag
When you finish, everyone who submits your Paperform is added as a member of your Mailchimp audience.
Add your Paperform and Mailchimp accounts under Connects in FlowMattic.
Start a workflow with the Paperform New Form Submission trigger, choose the form and send a test response so FlowMattic captures its answers.
Add a Mailchimp step with Add New Member, choose the audience and map the email, first name and last name questions.
Run the step with the captured response, check the member appears in Mailchimp and switch the workflow on.
1. Trigger in Paperform
New Form Submission
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
| From Paperform | To Mailchimp |
|---|---|
| Email question | Email address |
| First name question | First name |
| Last name question | Last name |
| Submission date | Signup source note or merge field |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Paperform and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Tags set from quiz results and choices mean your list is grouped by what people told you, not only by when they joined.
FlowMattic runs on your own WordPress site with unlimited runs, so a lead magnet that goes viral does not change your bill.
Saving a summary of long answers on the member means the details from the form are there when you write to them later.
It adds people who submit a Paperform to your Mailchimp audience and can tag them or save notes based on their answers. You build it on the FlowMattic workflow builder inside WordPress, and each response starts one run.
The library template for this pair describes Add New Member as adding new people and updating those already in the audience. Tags and notes added afterwards apply to that member, so their record gains the new answers.
Yes. Add a Filter after the trigger that checks your consent question, and only respondents who ticked it reach Add New Member.
No. Paperform has no actions here, so Mailchimp triggers such as New Subscriber cannot change anything in Paperform. Use them with other apps instead.
Did not find your answer? You can browse the help center or ask us directly.
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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Paperform integration 1.0, Mailchimp integration 2.1.0.
