Connect Pimcore and Slack

Pimcore holds product data, assets and master records. FlowMattic posts the events around them to Slack: an updated product to merchandising, a failed save to the developers, a deleted object to an audit channel and a finished CSV export to whoever asked for it. For PIM, ecommerce and data teams who run Pimcore.

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12 triggers 14 actions 6 example workflows 2 ready-made templates Unlimited runs

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When this happens in Pimcore12 triggers

Do this in Slack14 actions

1. TriggerPost Update

2. ActionSend Channel Message

When Pimcore fires Post Update, FlowMattic runs Send Channel Message in Slack with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Pimcore and Slack workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Post a Slack alert when a Pimcore object is updated

Each saved change posts the object, class and user to the product data channel, so merchandisers see edits to products they look after without opening Pimcore.

Post UpdateSend Channel Message

View the template

Send failed saves to the developers' channel

Post Update Failure fires when a save does not complete. The developers get the object and error in a private channel, so a broken import or validation rule is fixed quickly.

Post Update FailureSend Private Channel Message

Keep an audit trail of deleted objects

Post Delete posts what was removed and by whom to a private audit channel, so a product that disappears from the shop can be traced back.

Post DeleteSend Private Channel Message

Tell merchandising about new products only

Post Add fires for every new object. A Filter passes only the product class, so the merchandising channel is not filled with folders and assets.

Post AddFilterSend Channel Message

Announce finished CSV exports

Post CSV Item Export posts to the channel of the team waiting for the export, so they know the file is ready for a marketplace feed or a supplier.

Post CSV Item ExportSend Channel Message

Route updates to each category owner

A Router reads the object path or class, so changes under apparel reach the apparel team and changes under electronics reach theirs, each in their own channel.

Post UpdateRouterSend Channel Message

Set up: object updates in Slack

At the end, each Pimcore object that is saved posts its name, class and editor in your Slack channel.

Connect Slack
Under Connects in FlowMattic, add the Slack workspace your product team uses.
Start with Post Update
Create a workflow with Pimcore and the Post Update trigger, then follow the setup instructions on the trigger step.
Save a test object
Edit and save a test object in Pimcore so FlowMattic captures the event fields.
Post to Slack
Add Slack Send Channel Message, choose the channel, map the object fields, test the step and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

Slack app icon — Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

From Pimcore	To Slack
Object key	Message: object
Class name	Message: type
Path	Message: location
User	Message: edited by
Modification date	Message: when

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Bulk imports save many objects at once, and Post Update fires for each. Filter by class or path before posting to a shared channel.
Pre events such as Pre Update fire before a save completes. Use the Post events for announcements, so a failed save is not reported as done.
The event data depends on your Pimcore classes, so the mapping above is an example. Check a captured event before mapping.

Pimcore

Integration page

Triggers (12)

Pre AddTriggers for preAdd event in Pimcore.
Post AddTriggers for postAdd event in Pimcore.
Post Add FailureTriggers for postAddFailure event in Pimcore.
Pre UpdateTriggers for preUpdate event in Pimcore.
Post UpdateTriggers for postUpdate event in Pimcore.
Post Update FailureTriggers for postUpdateFailure event in Pimcore.
Pre DeleteTriggers for preDelete event in Pimcore.
Post DeleteTriggers for postDelete event in Pimcore.
Post Delete FailureTriggers for postDeleteFailure event in Pimcore.
Post CopyTriggers for postcopy event in Pimcore.
Delete InformationTriggers for deleteInfo event in Pimcore.
Post CSV Item ExportTriggers for postCsvItemExport event in Pimcore.

Slack

Integration page

Actions (14)

Send Channel MessagePost or Schedule a new message to a specific #channel
Add ReminderAdds a reminder for the user
Create ChannelCreates a new channel
List All ChannelsRetrieve list of all channels
Set Channel TopicSets the topic on a selected channel
Set StatusSets your Slack status to the given text and emoji
Invite User To ChannelInvite an existing User to an existing Channel. You must be a member of the channel to invite someone to it
Find User by EmailFinds a user by matching against their email instead of their username
Find User by IDFinds a user by their ID.
Send Direct MessageSend a direct message to a user or yourself from the Slackbot. Can also schedule a message for later
Send Private Channel MessagePost a new message to a private channel you choose. Can also schedule a message for later
Update ProfileUpdate basic profile fields such as name or title
Find MessageFinds a Slack message using the Slack Search feature
Upload FileUpload file to your slack workplace

Why run this pair with FlowMattic

Pimcore and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Data changes are visible

Edits, failures and deletions reach the people who own each part of the catalogue, so mistakes are caught before they reach the shop.

Product data stays with you

Events pass through your own WordPress server on the way to Slack, not through another company's automation account.

Big imports, same cost

Runs are unlimited on every FlowMattic plan, so a catalogue update that touches thousands of objects costs nothing extra.

Common questions

How do I send Pimcore events to Slack?

Create a FlowMattic workflow with a Pimcore trigger such as Post Update, follow its setup instructions, then add Slack Send Channel Message with the object, class and user mapped into the text.

Can I hear only about failed saves?

Yes. Post Add Failure, Post Update Failure and Post Delete Failure are separate triggers. Build workflows from the ones you need and post them to a developers' channel.

Will a bulk import flood Slack?

It can, because each saved object fires the trigger. Add a Filter on class or path, or post imports to a quiet channel.

Can copies of objects be posted too?

Yes. Post Copy fires when an object is copied. It is useful when teams duplicate products as a starting point for new ones.

Can I log changes as well?

Yes. Add a Google Sheets or WP Tables step to the same workflow, so each change is posted to Slack and kept as a searchable log.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Pimcore and Slack

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Pimcore integration 1.0.0, Slack integration 1.0.