Leads that fill in a Gravity Form usually need to reach the sales team in HubSpot CRM before they go cold. FlowMattic turns each entry into a HubSpot contact, deal or ticket from your WordPress site, so quote requests, support forms and event sign-ups each land where your team already works.
1 trigger 25 actions 6 example workflows 4 ready-made templates Unlimited runs
When this happens in Gravity Forms1 trigger
Do this in HubSpot CRM25 actions
1. TriggerNew Form Submission2. ActionCreate ContactWhen Gravity Forms fires New Form Submission, FlowMattic runs Create Contact in HubSpot CRM with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateContact and lead forms add the person to HubSpot with name, email, phone and company, so sales starts the day with every new enquiry in the CRM.
New Form SubmissionCreate Contact
View the template Ready-made templateA quote form creates the contact and a deal named after the project, with the budget the visitor gave, so the request shows up in your pipeline and not in an inbox.
New Form SubmissionCreate ContactCreate Deal
View the template Ready-made templateAn AI Agent step reads the project description and budget, suggests a deal name and amount, and the deal is created with those values for a rep to confirm.
New Form SubmissionAI AgentCreate Deal
View the template Get Contact checks the email first. A Router updates the existing record with the new answers and creates a contact only for people HubSpot has not seen.
New Form SubmissionGet ContactRouterUpdate Contact
Customers who report a problem through your site get a HubSpot ticket with their description, so support handles it alongside the rest of the queue.
New Form SubmissionCreate Ticket
Webinar or workshop sign-ups become contacts and join the list for that session, so reminders and the follow-up go to exactly the people who registered.
New Form SubmissionCreate ContactAdd Contact To List
When you are done, each entry on your chosen form becomes a contact in HubSpot CRM.
Add your HubSpot account under Connects in FlowMattic. Gravity Forms needs no account because it runs on the same site.
Pick the Gravity Forms New Form Submission trigger, select your form and submit a test entry.
Add a HubSpot CRM step with Create Contact and map the form fields to the contact properties.
Test the step, find the contact in HubSpot and turn the workflow on.
1. Trigger in Gravity Forms
New Form Submission
2. Action in HubSpot CRM
Create Contact
Fields mapped from the earlier steps (a typical setup)
| From Gravity Forms | To HubSpot CRM |
|---|---|
| Email field | |
| Name (First) | First name |
| Name (Last) | Last name |
| Phone field | Phone number |
| Company field | Company name |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Gravity Forms and HubSpot CRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
A single entry can create a contact, a deal and a ticket in one workflow, each with its own field mapping.
Entries travel from your WordPress site to HubSpot directly, not through an outside automation service, and runs are unlimited.
Get Contact and Router let you update people you already know, so your CRM does not fill up with copies of the same lead.
Yes. Add Create Deal after the trigger, usually after Create Contact, and map fields such as project name and budget to the deal properties.
Run Get Contact with the entry's email first. A Router can then send known contacts to Update Contact and new people to Create Contact.
No. The workflows on this page start from a form entry, so data moves from your forms into HubSpot.
Yes. Steps such as Text Formatter or Lookup Table can fix name casing, turn a country into a sales region or set a lead source value before Create Contact runs.
Yes. Add Create Company with the company field from the form, alongside Create Contact, when your forms are aimed at business buyers.
Did not find your answer? You can browse the help center or ask us directly.
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HubSpot CRM and FluentCRM1 shared templateInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Gravity Forms integration 1.0.4, HubSpot CRM integration 1.3.0.